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流量变销量,济南以小屏幕“播”动大市场
Qi Lu Wan Bao Wang· 2025-05-21 13:49
Group 1 - The article highlights the rise of live-streaming e-commerce as a new economic growth point, with local agricultural products gaining popularity through online platforms [1][2] - Jinan is exploring ways to leverage the live-streaming community to boost economic development, with various initiatives and training programs being implemented [3][4] - The establishment of e-commerce training bases and alliances aims to enhance the skills of local live-streamers and support the growth of the e-commerce industry [3][6] Group 2 - The success of live-streaming sales is evident, with significant revenue generated from local products, such as the 800,000 yuan from the sales of Tai Shun Zhai South Sausage during a two-month campaign [2][5] - Local initiatives, such as the "Red Streamer Training Program" and the "Can! Zhi Jin Live+" project, are designed to strengthen the network of live-streamers and promote agricultural products [5][6] - The government is actively involved in supporting the live-streaming economy by providing resources, training, and establishing platforms for collaboration among stakeholders [6][7]