Core Viewpoint - The event "潮味年货节" in Humen aims to promote consumption and enhance the local economy by providing a vibrant shopping and cultural experience for citizens and tourists during the New Year period [1][13]. Group 1: Event Overview - The event took place from January 3 to 5, transforming the Humen Junlehui Shopping Center into a lively marketplace with various activities to attract visitors [1]. - Organized by the Humen Town People's Government, the event aligns with national and local policies to stimulate consumer spending and meet the public's demand for a better life [1]. Group 2: Product Offerings - The event featured a wide array of traditional New Year goods, including local specialties such as white sand oil duck, unique cured meats, and traditional sweets, providing a comprehensive shopping experience for attendees [3]. - Numerous well-known local brands and large retailers participated, offering diverse choices for consumers [3]. Group 3: Promotions and Engagement - The event included exciting welfare activities, such as offline lottery draws for shopping vouchers and online distribution of consumption coupons, enhancing consumer engagement [5]. - Special New Year discount packages were offered in collaboration with various shopping districts and merchants, allowing citizens to enjoy savings while preparing for the New Year [5]. Group 4: Cultural Activities - An interactive area was set up for citizens to engage with traditional culture, featuring calligraphy demonstrations and DIY experiences for making New Year decorations [8]. - The event showcased performances, including a New Year concert and lion dance, creating a festive atmosphere and allowing for community interaction [9]. Group 5: Community Impact - Participants expressed satisfaction with the event, highlighting the enjoyment of local delicacies and cultural experiences, indicating a positive impact on community engagement and local tourism [11]. - The event not only served as a shopping festival but also as a platform for cultural heritage, blending local customs with consumer activity, thus contributing to the economic vitality of Humen [13].