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解读华帝2024年财报:以品牌价值升维筑牢竞争力,后市可期
Xin Lang Zheng Quan· 2025-04-30 08:34
Core Viewpoint - The kitchen appliance industry is experiencing intensified competition, but leading companies like Vatti and Boss Electric are benefiting from national subsidies, technological innovation, product iteration, and channel transformation, resulting in improved profitability [1] Group 1: Financial Performance - Vatti reported a record revenue of 6.372 billion yuan for 2024, a year-on-year increase of 2.23% [1] - The company's net profit attributable to shareholders was approximately 485 million yuan, reflecting a year-on-year growth of 8.39%, marking two consecutive years of revenue and profit growth [1] Group 2: Brand Strategy and Youth Engagement - Vatti is focusing on brand rejuvenation by aligning with the preferences of younger consumers through collaborations with brand ambassadors, user engagement, and product innovation [3] - The brand's ambassador, Bai Jingting, starred in the hit drama "Difficult to Please," which significantly boosted Vatti's visibility, leading to an 82.92% increase in search index on Douyin [3] Group 3: Product Innovation - Vatti has made significant strides in product innovation, particularly in the ultra-thin range of kitchen hoods, achieving top sales in 2024 [5] - The company has developed patented technologies such as "Dual Distance Full Domain Wash" and "Hood Surfing Steam Wash," enhancing the user experience and catering to the quality lifestyle demands of younger consumers [5] Group 4: Modernization and Cultural Integration - Vatti has proposed a development concept of "practicing Chinese-style modernization and creating a clean kitchen," integrating traditional cultural values with contemporary lifestyle trends [7][8] - The company aims to reshape the kitchen experience by promoting healthy cooking and cleaning practices, thereby expanding the cultural connotation of "New Chinese Style" [8] Group 5: Digital Transformation and Industry Leadership - Vatti is investing over 1.2 billion yuan in a digital and intelligent industrial park, focusing on the research, production, and sales of kitchen appliances [10] - The company plans to enhance its role as a "chain master" by driving digital transformation across the supply chain, aiming for high-end, intelligent, and green upgrades [10]