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小小潮玩“拿捏”情绪经济
Xin Hua She· 2025-07-14 12:42
Group 1 - The core product of the Dongguan潮玩 brand "娃三岁" is an AI plush toy that engages in interactive conversations, appealing to both children and young adults [1][3] - The潮玩 industry in China has seen significant growth, with market size increasing from 6.3 billion yuan in 2015 to 60 billion yuan in 2023, and projected to reach 110.1 billion yuan by 2026, maintaining a growth rate of over 20% [3] - The shift in consumer behavior among young people is evident, as they prioritize emotional satisfaction and self-expression over traditional utility in their purchases [3][5] Group 2 - The rise of emotional consumption is becoming a new growth point in the market, with the emotional consumption market in China expected to exceed 2 trillion yuan by 2025, including categories like blind box economy and潮流玩具 [3][5] -潮玩 designs that are cute, quirky, and unique resonate with consumers, allowing them to project their emotions and stories onto the products [5][7] -潮玩 companies are evolving from mere manufacturers to "emotional service providers," expanding into new business areas such as IP incubation, immersive experiences, and cross-industry collaborations [7]