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物美学习胖东来调改再提速,3家“胖改店”8月在京亮相
Bei Jing Shang Bao· 2025-08-05 05:52
Core Insights - Wumart Group announced the opening of 7 new "Learning Fat Donglai Self-Adjusted Stores" in Beijing, Tianjin, and Hangzhou starting August, aiming to enhance the shopping experience for local residents [1][3] Product Offering - The new stores will feature a product structure closely resembling 80% of Fat Donglai's offerings, with significant expansions in the bakery and ready-to-eat food sections, providing daily fresh products and popular items like roasted duck and marinated beef [1][3] Service Enhancements - A one-stop convenience service area will be established at store entrances, offering over 10 basic services including self-service tea machines and pet storage, aimed at creating a warmer shopping experience [3] Employee Welfare - Employee salaries will be increased to over 1.5 times the original amount, with profit-sharing for all staff, and additional benefits such as 10 days of annual leave after one year of service [3] Strategic Expansion - The decision to expand in the "Beijing-Tianjin-Hangzhou" region is based on the successful adjustments made in previous stores, with significant increases in customer traffic and sales following renovations [3][4] Community Impact - Wumart is focused on upgrading stores nationwide to provide high-quality shopping experiences, contributing to the improvement of urban convenience service ecosystems [4]
物美七家胖改店将于近日落地“京津杭”三地
Bei Jing Shang Bao· 2025-08-04 08:35
Group 1 - The company, Wumart Group, is set to open a new batch of seven "Learning Fat Donglai Modified Stores" starting from August in Beijing, Tianjin, and Hangzhou, with specific openings on August 8 and August 29 for certain locations [1][3] - The product structure in the new stores will closely resemble 80% of the product structure of Fat Donglai, with significant expansions in the baking and ready-to-eat food processing areas, offering a variety of freshly made products daily [3] - The company aims to enhance customer experience by introducing a one-stop convenience service area at store entrances, providing over ten basic services including self-service tea machines and pet storage [3] Group 2 - Following the modifications, the Daxing Huangcun store in Beijing and the Beichen store in Tianjin both achieved an average daily foot traffic exceeding 10,000 in their first month, with the Daxing store experiencing nearly a 20% year-on-year increase in sales [4] - The penetration rate of ready-to-eat food in the modified stores, such as Xueqing Road, Daxing Huangcun, and Beichen, has surpassed 60% [4]