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“摇篮”之姿造就城市起源 记忆传承彰显文化魅力
Yang Guang Wang· 2025-05-30 13:51
央广网天津5月29日消息(记者韩雨晨实习记者陈家兴)天津因河而生、因漕运而兴,当子牙河、南运河、北运河 在三岔河口处交汇,时光便在此处落下浓墨重彩的第一笔。作为"三河五岸"的地理枢纽,红桥区以"天津摇篮"之 姿,造就了天津城市的起源成长,也孕育了底蕴厚重的津派文化。 文化之源:三河五岸间的文明肇始与时空对话 清晨的西北角特色街区,锅巴菜的香气与煎饼馃子的面糊嗞嗞声交织成独特的晨曲,天津的烟火气扑面而来。"这 大饼配上现炸的素卷圈,倍儿香!"来自山东的游客李女士品尝着酥脆爆汁的卷圈,目光又被不远处的嘎巴菜所吸 引。 "红桥区被称作天津城市、商业、民族工业、近代教育的发祥地,素有'津卫摇篮'的美誉。"红桥区委常委、宣传 部部长季大酉说道。站在三岔河口的亲水平台上,子牙河、南运河、北运河在此碰撞,泛起的不仅是浪花,更打 开了六百年前的漕运记忆:漕船的号子声里,直沽寨在宋金时期崛起为漕运枢纽;元代"晓日三岔口,连樯集万 艘"的盛景,让这里成为南粮北运的咽喉;明代燕王朱棣由此渡河南下,赐名"天津",三岔河口从此烙印在城市基 因里,也孕育了多元共生的文化底色。 夜幕下的三岔河口,天津之眼摩天轮流转璀璨光芒。天津之眼的霓虹 ...
一声“嘎嘣脆”,一部零食经济学
雪豹财经社· 2025-05-21 15:34
抖音,正成为消费趋势风向标 Fast Reading 作者丨高越 坐在蒙古包里,身穿传统民族服饰的主播举起一片大如羽扇、薄如纸片的牛肉干脆片,几乎挡住了 半张脸,"吃起来像薯片一样",嘎嘣脆。直播间最醒目的背景是一块"呼伦贝尔原产地直播"的牌子, 左下角还在不断跳出观众提问。 平均每一天,有15000桶牛脆脆从哈尼牧场工厂内不断运转的生产线上新鲜出炉,封袋装箱,被送到 全国各地的消费者手中。 今年五一,抖音电商成为年轻人消费趋势的风向标。内蒙古的顶流牛肉干、酱牛肉等成为居家、出 游的必备零食之一,也有很多像牛肉干一样有地方特色的特产出圈,完成了向大众零食的蜕变。 ■ 吃起来像薯片一样嘎嘣脆的牛肉片,让原本是地方特产的牛肉干成了一款复购强、受众广的 大众零食。 ■ 一场突发奇想的草原直播,让探味草原当天的成交额冲到了300万元。 ■ 依托抖音平台,商家发现好生意,消费者发现好商品,共同铸就健康的商业生态。 据抖音电商数据,"零食""出游美食""野餐"在五一期间相关搜索量提升127%,内蒙古奶皮子成交额 同比增长6.8倍,荣昌卤鹅成交额同比增长31倍,海南清补凉成交额同比增长135倍。 花了近半年时间,尝试过几轮 ...
直播电商赋能品牌破圈 得利斯两日成交额超1550万元
Quan Jing Wang· 2025-04-29 06:51
Group 1 - The core viewpoint of the articles highlights the successful sales performance of Delisi products during live streaming events, indicating strong market demand and brand recognition [1][2] - On April 28, Delisi's GMV exceeded 8 million yuan, with the new product "Chunxiang Water-Fried Chicken Fillet" selling over 2.21 million bags, showing growth compared to the previous day [1] - The brand achieved a total GMV of over 15.5 million yuan over two days, showcasing the effectiveness of collaboration with popular live streaming platforms and influencers [1] Group 2 - Delisi's strong product capabilities and precise market demand understanding are key to its successful brand expansion [2] - The company plans to leverage its supply chain advantages and nationwide factory capacity to innovate and develop high-end products tailored for individual and family consumption [2] - The successful performance in live streaming e-commerce validates Delisi's ability to adapt to new consumer scenarios, providing a model for traditional food companies' digital transformation [2]
龙大美食以场景重构供应链助力食品产业新未来
Zhong Guo Zhi Liang Xin Wen Wang· 2025-04-11 13:35
Core Insights - The article discusses the evolving landscape of the restaurant market and how Longda Food is leveraging "full-scenario empowerment + super scenario explosive products" to enhance its competitive edge [1] Group 1: Company Strategy - Longda Food constructs its competitive foundation through a full industry chain system that reduces costs and enhances market competitiveness [3] - The company integrates large customer service resources to provide comprehensive product services, achieving precise alignment with diverse market demands through national production capacity [3] - Longda Food gathers professional talents such as chefs and R&D engineers, driving product innovation and upgrades through three major R&D centers located in Shandong, Shanghai, and Sichuan [3] Group 2: Supply Chain Transformation - In response to the industry's changes, Longda Food is restructuring its supply chain system focusing on three dimensions to achieve scenario transformation [3] - The company customizes products in core areas like hot pot and Chinese cuisine, leveraging deep customer service experience to create standard products such as hot pot meat slices and Longda fresh food thumb sausages [3] - Longda Food employs a channel reduction strategy to broaden its product line and sales channels, while also capturing personalized demands from large clients in the Western fast food sector [3] Group 3: Product Innovation - Longda Food has developed innovative fresh food scenarios, launching products like hot marinated fresh dishes, fresh marinated dishes, and handmade fresh meatballs [4] - The company has successfully introduced products such as old soup sauce beef and juicy fresh meat sausages, achieving sales exceeding ten million yuan shortly after their online launch [4] - Longda Food is creating comprehensive sales scenarios in offline channels, including fried goods, marinated goods, and baking areas, enhancing product coverage and brand influence through channel integration and scenario customization [4] Group 4: Future Vision - Longda Food aims to evolve from a product supplier to a scenario service provider, guided by its core values of integrity, quality control, research and development, sales, and service [4] - The company plans to lead the food industry into a new era through innovative scenario-based supply chains and collaboration with industry partners [4]