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丰台再添一家“胖永辉”
Bei Jing Ri Bao Ke Hu Duan· 2025-11-16 12:03
Core Insights - Yonghui Supermarket is implementing a transformation strategy inspired by the successful model of "Fat Donglai," focusing on enhancing the shopping experience and product offerings in its stores [1][4]. Group 1: Store Transformation - Yonghui Supermarket has completed the transformation of 17 stores in Beijing and surrounding areas, expanding its coverage to eight districts [1]. - The stores are centered around a "product-centric" strategy, achieving over 80% alignment with Fat Donglai's product structure, with new products making up over 40% and imported goods accounting for approximately 20% [4]. Group 2: Product Offerings - The fresh produce section features organic vegetables, specially cultivated vegetables, and global specialty fruits such as Chilean cherries and Dandong strawberries [6]. - The meat and poultry section includes high-quality items like freshly cut Chaozhou beef and imported steaks, while the seafood section offers live crabs, shrimp, and custom E+ grade salmon [6]. Group 3: Bakery and Ready-to-Eat Items - The bakery and deli sections showcase popular items such as freshly roasted duck, sweet sausage, and various new products like strawberry box cakes and pure meat sausages [7]. Group 4: Store Layout and Services - The store layout has been optimized to create an open and transparent shopping space, with features like wider aisles and lower shelves, enhancing the shopping experience for families and pet owners [11]. - A convenience service area includes over 30 facilities, such as height and weight measurement tools, electronic blood pressure monitors, and amenities for families [11]. Group 5: Customer-Centric Services - The seafood section offers "home delivery without processing" packages, and various safety measures are in place, including gloves for handling seafood and real-time pesticide residue detection displays [13]. - The store emphasizes food safety management with strict transparency, implementing daily price reductions for certain perishable items to ensure quality control [13].
双节客流提升超80% 永辉北京第十四家调改店落户丰台
Bei Jing Shang Bao· 2025-10-20 05:55
Core Insights - Yonghui Supermarket has completed the transformation of its Huai Fang Wanda Plaza store, adopting a "learning from Pang Donglai" strategy to enhance its offerings and customer experience [1][2] - The store's product structure integrates over 80% of Pang Donglai's selection logic, with more than 40% of new products in the food and daily necessities categories [1] - During the recent double holiday period, Yonghui's nationwide transformed stores saw sales increase by over 100% year-on-year, with customer transactions rising by over 80% [1] Product Strategy - The store focuses on high-quality, cost-effective products, enhancing the shopping experience by optimizing product structure and service flow [1] - Popular items include customized fresh milk, quality orange juice, and red heart pomelo, which have received positive customer feedback [1] - The prepared food section features popular items like boneless pig trotters and beef jerky, alongside traditional offerings such as Peking duck and Korean fried chicken [1] Store Environment and Service - Systematic optimizations have been made to the store's environment, including widening main aisles to 3 meters and standardizing shelf heights to 1.6 meters for improved visibility and flow [2] - Yonghui is accelerating its transformation efforts in Beijing, with new stores set to open in the coming weeks, expanding its service coverage [2]
永辉超市完成北京大兴区门店调改
Bei Jing Shang Bao· 2025-09-26 08:37
Core Insights - Yonghui Supermarket has completed the transformation of its Daxing Kangzhuang Tianjian Plaza store, marking its 13th transformed store in Beijing and the 5th in Daxing District, indicating the completion of its store transformation efforts in the area [1][2] - The transformed store has achieved profitability within three months of opening, reflecting the success of the new operational model [1] Group 1 - The Daxing Kangzhuang Tianjian Plaza store has undergone a systematic restructuring of its product system, with over 50% of new products in the food and daily necessities category, achieving over 80% of the product structure of the "Fat Donglai" model [1] - The fresh food section features a live kitchen for on-site preparation, introducing popular products such as boneless pig trotters and sweet sausages, while retaining classic flavors like Peking duck and Korean fried chicken [1] - The bakery section collaborates with high-quality suppliers like COFCO and Anchor, and features a dedicated area for "Fat Donglai" branded products, showcasing dozens of items [1] Group 2 - All five transformed stores in Daxing District have been completed, each showcasing distinct regional characteristics in their product offerings [2] - The Hongkun Plaza store is community-oriented, with strong demand for cooked and noodle products; the Kaide Mall Daxing store focuses on Beijing specialty foods and convenient meals; the Yinghai Huanyu Fang store caters to young families with high-quality fruits and seafood; and the Jiugong store serves a mature community with a strong demand for seafood, Western cuisine, and high-quality eggs [2]
永辉超市北京第13家“胖改”店开业
Bei Ke Cai Jing· 2025-09-26 07:05
Core Insights - Yonghui Supermarket has officially opened its Daxing Kangzhuang Tianjian Plaza store after implementing the "learning from Pang Donglai" self-adjustment model [1] - This store is the 13th adjusted store in Beijing and the 5th in Daxing District to adopt the "Pang Donglai model" [1] Product Structure - The adjusted Daxing store has undergone a systematic restructuring of its product system, with over 50% of new products in the food and daily necessities categories [1] - The overall product structure now aligns with over 80% of the Pang Donglai product structure [1] - There is a significant increase in the proportion of fresh food items, including baked goods and ready-to-eat meals, along with a further increase in imported products [1] Fresh Food and Services - The seafood section offers "24-hour fresh delivery," and specialty fruits from regions like Xinjiang and Yunnan are delivered to shelves within 72 hours [1] - The deli section has introduced popular products such as boneless pig trotters, small sweet sausages, and beef jerky, mirroring offerings from Pang Donglai [1] - The store features a convenience service area equipped with over 30 facilities, including height and weight measurement tools, blood pressure monitors, and a pet area [1] Upcoming Adjustments - Yonghui Supermarket's Huai Fang Wanda Plaza store is also undergoing a closure and adjustment phase, set to reopen on October 17 with the "Pang Donglai model" [2]
永辉唐山首家调改店焕新,特别增加日化旅行装商品
Cai Jing Wang· 2025-09-06 01:18
Core Insights - Yonghui Supermarket has opened its first upgraded store in Tangshan, marking the fifth store in Hebei province to adopt the "Fat Donglai model" [1][2] - The store features a significant product optimization, with nearly 60% new items added, aligning its product structure closely with that of Fat Donglai [1] - The store has expanded its fresh food offerings, with fresh food products now making up 23% of the overall product mix [1] Product and Service Enhancements - The Tangshan store has introduced popular items such as boneless pig trotters and Korean fried chicken, while also maintaining local delicacies [1] - Strategic partnerships with suppliers like COFCO and Anchor have been established for fresh-baked products [1] - The store offers travel-sized personal care products and free luggage storage for tourists, along with promotional shipping services [2] Performance Metrics - The first upgraded store in Shijiazhuang saw a sales increase of over 400% and a nearly 200% rise in customer traffic within two months of opening [2] - The Tianjin store has experienced nearly 200% sales growth and over 80% increase in customer traffic since its opening in January [2] - Yonghui plans to have six upgraded stores in Hebei by the end of September, enhancing its quality retail network in major cities [2]
北京第11家“胖永辉”落地旧宫,72小时新疆鲜果+东海24小时梭子蟹直送
Cai Jing Wang· 2025-08-15 07:05
Core Insights - Yonghui Supermarket has reopened its Beijing Jiugong store after 49 days of extensive renovations, marking its 11th store in Beijing and the 4th in Daxing District [1] - The redesigned store features a new layout that eliminates forced traffic flow, widens main aisles to 3 meters, and lowers shelf heights to 1.6 meters, enhancing customer experience [1] - The product structure has been significantly restructured, with nearly half of the products replaced, achieving 80% alignment with the product structure of the successful brand Pang Dong Lai [1] Store Features - The store has increased the number of cash registers to 33, significantly reducing peak hour wait times [1] - Fresh food offerings have been enhanced, with a notable increase in the proportion of baked and prepared food items, and the introduction of over 30 customer service features including a rest area and pet temporary accommodation [1] - The seafood section now includes fresh products like live crabs and oysters, with a focus on freshness management and customer service [1] Product Offerings - The ready-to-eat section has expanded to include over a hundred new items such as spicy beef strips and freshly baked pizzas, catering to family needs [2] - The bakery section features new products like mountain camellia spring water toast and various pastries, while local flavors are freshly made daily [2] - Following the Jiugong store, additional stores in Shijingshan, Yanjiao, and Daxing are set to complete renovations by September, with a total of 156 stores undergoing transformation nationwide [2]
永辉调改门店总数已达156家
Bei Jing Shang Bao· 2025-08-14 12:23
Core Viewpoint - Yonghui's Old Palace store has adopted a new layout that deviates from traditional supermarket designs, enhancing customer experience and operational efficiency [3] Group 1: Store Layout and Design - The Old Palace store has eliminated mandatory traffic flow designs, widening the main aisle to 3 meters and standardizing shelf height to 1.6 meters for a more open visual space [3] - The number of cash registers has increased to 33, reducing queue times during peak hours [3] Group 2: Product Offering Adjustments - Nearly half of the products in the store have been replaced, with the new product structure aligning 80% with the model of the successful brand "Pang Dong Lai" [3] - The store has implemented a "468 freshness management" system in the fruit cutting area, offering discounts based on the time since preparation [3] - A dedicated section for Pang Dong Lai's private label products has been established, featuring over 70 items including DL juice and craft beer [3] Group 3: Future Expansion Plans - Other Yonghui stores, including Shijingshan Lugou, Yanjiao Shangshang City, and Daxing Kangzhuang Tianjian Plaza, are also set to undergo similar renovations [3] - The total number of renovated Yonghui stores nationwide has reached 156, with an expectation to reach 200 by September 30 [3]
物美学习胖东来调改再提速,3家“胖改店”8月在京亮相
Bei Jing Shang Bao· 2025-08-05 05:52
Core Insights - Wumart Group announced the opening of 7 new "Learning Fat Donglai Self-Adjusted Stores" in Beijing, Tianjin, and Hangzhou starting August, aiming to enhance the shopping experience for local residents [1][3] Product Offering - The new stores will feature a product structure closely resembling 80% of Fat Donglai's offerings, with significant expansions in the bakery and ready-to-eat food sections, providing daily fresh products and popular items like roasted duck and marinated beef [1][3] Service Enhancements - A one-stop convenience service area will be established at store entrances, offering over 10 basic services including self-service tea machines and pet storage, aimed at creating a warmer shopping experience [3] Employee Welfare - Employee salaries will be increased to over 1.5 times the original amount, with profit-sharing for all staff, and additional benefits such as 10 days of annual leave after one year of service [3] Strategic Expansion - The decision to expand in the "Beijing-Tianjin-Hangzhou" region is based on the successful adjustments made in previous stores, with significant increases in customer traffic and sales following renovations [3][4] Community Impact - Wumart is focused on upgrading stores nationwide to provide high-quality shopping experiences, contributing to the improvement of urban convenience service ecosystems [4]
物美七家胖改店将于近日落地“京津杭”三地
Bei Jing Shang Bao· 2025-08-04 08:35
Group 1 - The company, Wumart Group, is set to open a new batch of seven "Learning Fat Donglai Modified Stores" starting from August in Beijing, Tianjin, and Hangzhou, with specific openings on August 8 and August 29 for certain locations [1][3] - The product structure in the new stores will closely resemble 80% of the product structure of Fat Donglai, with significant expansions in the baking and ready-to-eat food processing areas, offering a variety of freshly made products daily [3] - The company aims to enhance customer experience by introducing a one-stop convenience service area at store entrances, providing over ten basic services including self-service tea machines and pet storage [3] Group 2 - Following the modifications, the Daxing Huangcun store in Beijing and the Beichen store in Tianjin both achieved an average daily foot traffic exceeding 10,000 in their first month, with the Daxing store experiencing nearly a 20% year-on-year increase in sales [4] - The penetration rate of ready-to-eat food in the modified stores, such as Xueqing Road, Daxing Huangcun, and Beichen, has surpassed 60% [4]
丰台迎首家永辉版“胖东来”
Bei Jing Ri Bao Ke Hu Duan· 2025-06-06 21:17
Group 1 - The newly renovated Yonghui Supermarket at Qianxi Street has reopened, becoming the first store in Fengtai District to adopt the "Pang Donglai" model, attracting many residents [2] - The main aisle of the supermarket has been widened to 3 meters, shelf height reduced to 1.6 meters, and the number of cash registers increased to 24 [2] - The product structure has been comprehensively adjusted, with 47.1% of new products in the food and daily necessities category, nearly 20% of imported goods, and around 20% of freshly made products [2] Group 2 - The fresh food section offers more choices through direct supply from farms and seasonal products, with new offerings like freshly squeezed juice and cut fruits [2] - The supermarket implements "freshness management" for cut fruits, providing discounts based on the time since they were displayed, enhancing customer confidence in product freshness [2] - The "Pang reform" has shown positive results, with a 50% increase in customer traffic and an 85% increase in total sales during the Dragon Boat Festival compared to the previous year [3] Group 3 - The Qianxi Street store is the first of 68 chain supermarket locations in Fengtai District to complete the "Pang reform," with another store set to be renovated by the end of June [3] - Over ten other supermarkets have expressed interest in transitioning to quality retail, indicating a trend in the industry towards enhanced customer experience and product offerings [3]