Core Insights - The upcoming "Double 11" shopping festival is expected to intensify competition in the tourism market, with significant promotional efforts from platforms like Fliggy, which has increased its investment by 60% year-on-year [1][2] - The trend of "pre-purchase before booking" is becoming more established among consumers, allowing for better matching of supply and demand, which benefits tourism businesses during the traditionally slow season [6][7] Group 1: Promotional Strategies - Fliggy is offering substantial consumer subsidies, with some vouchers providing discounts of nearly 1,000 yuan, and a variety of products available for the "Double 11" event [2][3] - Major hotel chains and cruise lines are participating with enhanced offerings, including more affordable packages and a wider selection of travel options compared to previous years [2][3] - The promotional strategies include dual discounts from both the platform and the businesses, aimed at attracting consumers and increasing sales during the off-peak season [3][6] Group 2: Consumer Behavior - The "pre-purchase before booking" trend has led consumers to plan their trips in advance, taking advantage of discounts during the "Double 11" period [6][7] - This behavior is supported by the historical success of "Double 11" promotions, which have conditioned consumers to stock up on travel products ahead of time [6][7] - The overall consumer sentiment indicates a willingness to engage in pre-purchase activities, although there may be some loss in the redemption process [7][8] Group 3: Market Dynamics - The "Double 11" event serves as a crucial opportunity for tourism businesses to boost sales and enhance brand visibility during the off-peak season [7][8] - Increased competition among hotels, particularly in regions with a high density of accommodations, has led to more aggressive pricing strategies and promotional packages [7][8] - The effectiveness of the "Double 11" promotions will ultimately depend on the actual redemption rates of the products sold during the event [8]

Core Insights - Fliggy has launched its 2025 "Double 11" Global Travel Festival, with pre-sale starting on October 15 and full inventory available from October 20 [1] - The number of products participating in the "Double 11" event has reached a new high, with many travel brands joining for the first time [1] - This year's travel offerings include enhanced deals from major hotel chains and more inventory for popular travel packages [1][2] Group 1 - Fliggy's "Double 11" event features exclusive offers from Marriott and other major hotel brands, allowing customers to accumulate room nights and points [1] - The event will also see a significant increase in consumer subsidies, with discounts of up to 1,000 yuan available through various partnerships [1] - The platform's investment for this year's "Double 11" has increased by 60% compared to last year, marking a record high [3] Group 2 - Fliggy is collaborating with tourism boards from 11 popular outbound destinations to host live-streaming events, offering exclusive subsidies for purchases made during the streams [2] - For the first time, inbound travel products will also participate in the "Double 11" event, expanding the offerings available to consumers [2] - The event includes a "gift travel" feature, allowing users to send travel products as gifts to friends and family [2] Group 3 - The recent National Day and Mid-Autumn Festival holidays saw a 48% increase in Fliggy's GMV, benefiting from Alibaba's "big consumption platform" strategy [3] - Fliggy's collaboration with Taobao will enhance marketing efforts, with a dedicated section for Fliggy in the main venue of Tmall's "Double 11" event [3] - The "Double 11" event is seen as a crucial opportunity for travel merchants to acquire customers and increase revenue during the traditional off-peak season [3]

Core Insights - Fliggy has launched the 2025 "Double 11" Global Travel Festival, with pre-sale starting on October 15 at 8 PM and full inventory available from October 20 at 8 PM [1] Group 1: Event Details - The festival will feature live broadcasts from tourism boards of 11 popular outbound destinations, including Saudi Arabia, New Zealand, Australia, Germany, and Malaysia, offering exclusive subsidies for purchases made during the live sessions [1] - For the first time, inbound travel products will also participate in the "Double 11" event this year [1] Group 2: Product Offerings - The range of travel products has been enhanced, including Marriott's overseas flagship store offering better prices and the ability to accumulate nights and points for all "Double 11" accommodation packages [1] - Popular flight ticket packages that previously sold out quickly will have improved pricing and increased inventory this year [1] - Shanghai Disneyland's two-person package returns with more available dates, including options for New Year's Eve [1] Group 3: Participation and Investment - The number of products participating in the "Double 11" event has increased for five consecutive years, reaching a new high [1] - Investment from Fliggy towards users and merchants has also reached a new high, with a year-on-year increase of 60% [1] - The number of promotional slots from Fliggy's official live broadcast, Taobao hosts, and professional travel influencers has doubled compared to last year [1]