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郑州为演唱会歌迷送“大礼包” 一张票根享潮玩
Zhong Guo Xin Wen Wang· 2025-10-30 12:51
Core Points - Zhengzhou is promoting a "fan package" for concertgoers, offering exclusive discounts on accommodation, dining, and entertainment based on concert ticket stubs [1][2] - The city has hosted 115 large-scale performances since 2023, attracting nearly 2 million attendees and generating approximately 1.8 billion yuan in box office revenue, significantly boosting local consumption [2] - A "ticket root economy merchant alliance" will be established to facilitate the benefits for fans and tourists, with over 150 businesses already participating [2][3] Summary by Sections Event and Economic Impact - The performing arts economy is becoming a new consumption trend and a driver of urban vitality, with Zhengzhou hosting 115 large performances in 2023, attracting around 2 million spectators and generating about 1.8 billion yuan in ticket sales [2] - This influx has directly stimulated nearly 10 billion yuan in overall city consumption [2] Discounts and Offers - Zhengzhou will implement a discount policy for concert attendees, allowing them to enjoy exclusive offers at restaurants, hotels, and attractions from one day before to one day after the event [2] - The initiative includes participation from over 150 dining and accommodation businesses, 37 star-rated hotels, and nearly 30 A-level scenic spots, with 14 scenic spots offering free admission [2] Service Enhancements - To improve the experience for concertgoers, Zhengzhou has formed a "concert service alliance" with hotels and restaurants within a 5-kilometer radius of performance venues, offering enhanced services such as accommodation packages and luggage storage [3] - Public transport services will be increased, with extended operating hours and improved connections between event venues, hotels, and transportation hubs [5]
飞猪“双11”新变化:天猫主会场首增旅行会场 入境游商品首次参加
Zheng Quan Ri Bao Wang· 2025-10-15 09:50
Core Insights - Fliggy has launched its 2025 "Double 11" Global Travel Festival, with pre-sale starting on October 15 and full inventory available from October 20 [1] - The number of products participating in the "Double 11" event has reached a new high, with many travel brands joining for the first time [1] - This year's travel offerings include enhanced deals from major hotel chains and more inventory for popular travel packages [1][2] Group 1 - Fliggy's "Double 11" event features exclusive offers from Marriott and other major hotel brands, allowing customers to accumulate room nights and points [1] - The event will also see a significant increase in consumer subsidies, with discounts of up to 1,000 yuan available through various partnerships [1] - The platform's investment for this year's "Double 11" has increased by 60% compared to last year, marking a record high [3] Group 2 - Fliggy is collaborating with tourism boards from 11 popular outbound destinations to host live-streaming events, offering exclusive subsidies for purchases made during the streams [2] - For the first time, inbound travel products will also participate in the "Double 11" event, expanding the offerings available to consumers [2] - The event includes a "gift travel" feature, allowing users to send travel products as gifts to friends and family [2] Group 3 - The recent National Day and Mid-Autumn Festival holidays saw a 48% increase in Fliggy's GMV, benefiting from Alibaba's "big consumption platform" strategy [3] - Fliggy's collaboration with Taobao will enhance marketing efforts, with a dedicated section for Fliggy in the main venue of Tmall's "Double 11" event [3] - The "Double 11" event is seen as a crucial opportunity for travel merchants to acquire customers and increase revenue during the traditional off-peak season [3]
艾草香里“童”狂欢!南川双节消费热力全开
Sou Hu Cai Jing· 2025-06-04 07:51
Core Viewpoint - The consumer market in Nanchuan District is experiencing robust growth during the Dragon Boat Festival and Children's Day holiday, with a total sales amount of 14.696 million yuan, reflecting a year-on-year increase of 7.3% [3]. Group 1: Consumer Market Performance - From May 31 to June 2, the sales total of nine key monitored enterprises in Nanchuan reached 14.696 million yuan, indicating strong consumer vitality [3]. - Major supermarkets are decorated for the festival, featuring promotional activities and special offers on traditional food items, which attract a large number of customers [5]. - The New Century Nanchuan Shopping Mall achieved a budget completion rate of 104.41%, with a sales growth of 2.24% and an increase in customer traffic by 2.05% during the holiday [6]. Group 2: Festival Activities and Promotions - Various themed activities were organized by commercial enterprises to enhance consumer engagement and boost sales during the holiday [5]. - Nanchuan Wanda Plaza hosted a series of family-friendly events, including a parent-child dragon boat race and traditional food-making competitions, which successfully integrated cultural traditions with interactive experiences [8]. - The tourism sector also saw increased activity, with local attractions offering special events and promotional packages that encouraged visitors to explore the area, further stimulating the hospitality and dining sectors [8].