新浪科技讯 11月14日晚间消息，11月14日24时，2025年飞猪双11全球旅行节落下帷幕。在阿里巴巴"大 消费平台"的势能推动下，飞猪大促规模再创新高，日销也迎来强劲增长，双11期间，平台整体履约 GMV较去年增长30%。 飞猪数据显示，交易用户数同比增长超20%，其中88VIP交易用户数增长约30%，并贡献了头部商家七 成以上的成交。囤完旅游，核销进度也在加快，截至11月14日24时，已出行或入住的活动商品GMV同 比增长超30%。 "双11最好的状态应该是一场'快乐的双赢'——消费者收获性价比，商家收获高质量增长。这要求平台 在资源整合和机制设计上更有智慧，不断提高优质供给和多元需求之间的连接效率。今天飞猪站在新的 起点之上，比以前更有机会做好这件事。"飞猪CEO庄卓然表示，"平台能力的进步，在每年双11都会得 到市场的检验。我们将继续努力，从日常着手，利用好阿里巴巴生态的场景和技术等优势，为消费者带 来更简单的体验、更丰富的选择，为好商家、新商家打造更宽广、更公平的舞台。" 飞猪数据显示，双11GMV超过1000万元的活动商家数量同比增长约30%，其中旅行社商家数量同比增 长160%。不少首次参加双 ...

Core Insights - The core focus of the news is the launch of Li Jiaqi's live streaming "Double Eleven Classroom," aimed at educating consumers about product usage and shopping strategies ahead of the annual Double Eleven shopping festival [1][5]. Summary by Sections Structure of the Classroom - The classroom is organized into three main segments: "Misconception Self-Test," "Practical Learning," and "Post-Class Practice," designed to help consumers identify common product usage misconceptions and enhance their beauty knowledge [3][4]. - The "Misconception Self-Test" segment aims to reduce blind consumption risks by helping viewers discern common product usage errors [3]. - The "Practical Learning" section covers various beauty needs, including skincare steps, anti-aging, acne treatment, and makeup techniques, providing a one-stop solution for different skin types [4]. Content and Coverage - The classroom introduces a new entry-level course titled "Beauty Subject One," targeting different skin types such as dry, oily, sensitive, and acne-prone skin, guiding consumers on how to scientifically select suitable skincare products [4]. - The content extends beyond beauty to include skincare, maternal and infant care, trendy home decor, and pet products, aiming to meet diverse shopping needs for all women [4]. Interaction and Incentives - An interactive "6+1" online Q&A format is implemented, consisting of six specialized beauty courses and one session for selected questions, systematically assisting viewers with product pairing [4]. - The classroom features an online quiz where participants can win no-threshold red envelopes, enhancing engagement and helping consumers understand the Double Eleven discount rules in a fun atmosphere [4][5]. Overall Impact - The Double Eleven Classroom serves as a practical learning platform, guiding consumers to plan their shopping lists more rationally and efficiently before the promotional event [5].

Core Insights - The annual Double 11 event on Fliggy is a peak sales period for discounted flight tickets, serving as a significant opportunity for airlines to attract customers and increase revenue [1][3] Group 1: Airline Promotions - Asia Airlines, the largest low-cost carrier in Asia, is participating in the Double 11 event with substantial discounts [1] - The promotional period runs from October 20 to October 26, featuring routes to Thailand, Malaysia, Indonesia, and the Philippines, with cross-border fares starting at 300 RMB (including tax) and domestic fares starting at 100 RMB (including tax) [1][3] Group 2: Market Coverage and Trends - The promotion covers major domestic departure cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hong Kong, and Macau, as well as popular Southeast Asian destinations like Singapore, Kuala Lumpur, Bangkok, Bali, and Phuket [3] - Over 500 routes operated by Asia Airlines are included in this promotional campaign [3] - There has been a notable increase in flight bookings to Southeast Asia from China this year, with emerging destinations like Phu Quoc in Vietnam, Labuan Bajo in Indonesia, and Siem Reap in Cambodia seeing booking volumes double year-on-year [3] Group 3: Sales Performance - During the first 24 hours of the Double 11 sales, several airlines, including All Nippon Airways and China Southern Airlines, achieved sales exceeding 100 million RMB, with All Nippon Airways selling over 50,000 economy class tickets [3]

Core Insights - The launch of the new MacBook Pro and iPad Pro equipped with the M5 chip coincides with the Double Eleven shopping festival, prompting various e-commerce platforms to offer competitive purchasing incentives [1][4] Pricing and Discounts - The starting prices for the new products are set at 12,999 yuan for the MacBook Pro and 8,999 yuan for the iPad Pro [1] - JD.com offers significant discounts on the MacBook Pro, with a price drop of 500 yuan and additional trade-in subsidies up to 1,500 yuan, leading to total discounts of up to 4,000 yuan [2][3] - For the iPad Pro, JD.com provides a total discount exceeding 2,000 yuan, with the lowest price available at 8,299 yuan after applying various coupons and trade-in offers [2][3] E-commerce Platform Comparisons - Tmall offers a 200 yuan coupon for regular users and a 500 yuan coupon for 88VIP members, with additional national subsidies available in select provinces [3][4] - Douyin does not provide any discounts for the new products, only offering basic financing options and a return policy, making it less attractive for price-sensitive consumers [4] Consumer Considerations - Consumers are advised to compare the various discounts and services offered by different platforms before making a purchase decision, especially considering the performance upgrades from the M5 chip [4]

Core Insights - Fliggy has launched the 2025 "Double 11" Global Travel Festival, with pre-sale starting on October 15 at 8 PM and full inventory available from October 20 at 8 PM [1] Group 1: Event Details - The festival will feature live broadcasts from tourism boards of 11 popular outbound destinations, including Saudi Arabia, New Zealand, Australia, Germany, and Malaysia, offering exclusive subsidies for purchases made during the live sessions [1] - For the first time, inbound travel products will also participate in the "Double 11" event this year [1] Group 2: Product Offerings - The range of travel products has been enhanced, including Marriott's overseas flagship store offering better prices and the ability to accumulate nights and points for all "Double 11" accommodation packages [1] - Popular flight ticket packages that previously sold out quickly will have improved pricing and increased inventory this year [1] - Shanghai Disneyland's two-person package returns with more available dates, including options for New Year's Eve [1] Group 3: Participation and Investment - The number of products participating in the "Double 11" event has increased for five consecutive years, reaching a new high [1] - Investment from Fliggy towards users and merchants has also reached a new high, with a year-on-year increase of 60% [1] - The number of promotional slots from Fliggy's official live broadcast, Taobao hosts, and professional travel influencers has doubled compared to last year [1]

Core Viewpoint - The article highlights that Suning.com has launched its "Double 11" shopping festival earlier this year, starting from the National Day holiday, with a total duration of 44 days for promotional activities [1] Group 1: Event Announcement - Suning.com held a press conference for the "2025 Double 11 Carnival" and the release of the home appliance "Super Supplement" on September 28 [1] - The event was themed "Not Waiting for Double 11" and aims to attract consumers ahead of the traditional shopping festival [1] Group 2: Promotional Details - The "Double 11" event will officially kick off at midnight on September 30, featuring a "Home Appliance Benefit Day" [1] - The promotional period includes a 9-day and 9-night subsidy season, culminating in the Double 11 Carnival [1]