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最高发放2千万元文旅补贴 广东文旅推介大会将于9月开启
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-27 16:24
8月26日,广东省文化和旅游厅在广州举行2025广东文旅推介大会系列活动新闻发布会。会议宣布将于9 月12—14日在广州全面启动广东文旅推介大会暨金秋文旅消费季、广东文化和旅游产业招商暨投融资对 接会、广东国际旅游产业博览会等多项活动,以多元化举措推动文旅产业高质量发展。 广东省文化和旅游厅特设两大专场,在旅博会专场,公众可通过云闪付APP、"广东文旅"微信公众号领 取消费券并线下核销,或在旅博会现场刷卡消费,在参展商家购买指定文旅产品可享满减优惠,最高满 999元减200元;在线上专场,公众通过携程、美团、飞猪旅行等线上平台,购买广东省内游、国内游、 入境游度假线路,省内有关景区门票、赛事旅游、乡村旅游、银发旅游、文物主题游等产品和服务,以 及文创产品、旅游商品、文旅装备等,可享8折优惠或满减优惠,单笔消费最高减200元。 此外,本届文旅推介大会将升级文旅产业招商暨投融资对接会,采用"1个主会场+6个专场+6场常态化 系列活动"的办会模式,围绕乡村振兴、文旅科技、县域文旅招商引资、文旅金融、文化产业园区、主 理人经济六大重点领域设立专场活动,全面提升对接专业性与项目匹配度。 2025粤港澳大湾区老字号(文化 ...
上半年西藏接待国内外游客超3000万人次,同比增长11.7%
Xin Jing Bao· 2025-08-05 03:59
Group 1 - The core viewpoint of the articles highlights the significant growth in Tibet's cultural tourism industry, with a 11.7% increase in domestic and international tourist arrivals in the first half of the year, reaching 32.18 million visitors [1] - The region aims for a cultural industry output value growth of 23.8% in 2024, with a target of 63.89 million tourists, representing a 15.8% increase, and a remarkable 188.2% growth in inbound tourists [1] - Tibet is focusing on transforming its tourism from sightseeing to cultural experiences, and from ticket-based revenue to an industry-based economy [1] Group 2 - The strategy involves integrating cultural tourism with economic and social development, emphasizing high standards in planning and combining natural beauty with unique cultural resources [2] - Development of specialized villages and enhanced tourism products are being prioritized, including the establishment of "Thangka Village," "Woodcarving Village," and "Incense County" [2] - Continuous improvement of the business environment and collaboration in intercity, interprovincial, and international tourism is being pursued to elevate service levels to international standards [2]
“安逸四川”跑出文旅融合加速度
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-26 01:14
Core Insights - The Sichuan Provincial Committee of the Communist Party of China has approved a decision to promote the deep integration of culture and tourism, aiming to build a strong cultural and tourism province in two phases, emphasizing the transformation of cultural and tourism resource advantages into high-quality development advantages [1] Group 1: Policy and Strategic Initiatives - Sichuan is focusing on deepening the integration of "culture + various industries" and "various industries + culture," highlighting the cultivation of high-energy entities and the supply of high-quality products [1][6] - The provincial government has invested 1.71 billion yuan in 181 key projects to support the integration of culture and tourism, which is expected to bolster the county economy and the cultural tourism industry [2][3] - The province aims to create a world-class cultural tourism brand, "Jinxiutianfu · Anyi Sichuan," and implement a global promotion plan for Bashu culture and tourism [6][7] Group 2: Economic Impact and Growth - As of the first quarter of this year, Sichuan has 3,111 large-scale cultural enterprises with a revenue of 133.38 billion yuan, and the asset scale has surpassed 1 trillion yuan for the first time [5] - The integration of culture and tourism has attracted over 150 billion yuan in social capital for key projects, demonstrating strong momentum in the sector [3][4] Group 3: Innovative Projects and Cultural Promotion - Recent initiatives include the release of the animated film "Nezha 2," which has popularized Bashu culture and attracted tourists to Sichuan [2] - New tourism experiences, such as modern exhibition techniques at Sanxingdui and night tours on local rivers, have significantly increased tourist engagement and revenue [4][6] - The province is also promoting cultural exports, with 42 lantern exhibitions held in 41 cities across 13 countries, generating 15.6976 million USD in cultural exports [4]
四川出台11条政策措施,支持乡村旅游高质量发展
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-30 22:53
Core Viewpoint - Sichuan province has introduced 11 policy measures to support the high-quality development of rural tourism, aiming to strengthen the rural tourism industry and promote regional economic development, contributing to comprehensive rural revitalization [1] Group 1: Financial Support and Investment - The government encourages the use of various funding sources, including budget investments and special funds, to support eligible rural tourism projects [2] - Financial institutions are encouraged to develop specialized financial products for rural tourism, and social capital is invited to invest in rural tourism projects through various means [2] Group 2: Infrastructure Development - Support is provided for the construction of rural tourism infrastructure, including the transformation of rural roads into tourist routes and the integration of tourism facilities into municipal engineering plans [3] - The policy promotes the revitalization of idle assets for rural tourism, allowing farmers to utilize their properties for tourism projects [4] Group 3: Land Use and Regulations - The policy supports the temporary use of land for tourism facilities without changing the original land use, ensuring compliance with environmental and safety regulations [4][5] - Specific land use guarantees are provided for major rural tourism projects, with a focus on supporting areas with deep poverty [5] Group 4: Market Development and Product Innovation - The initiative encourages the development of unique rural tourism products that highlight local culture and heritage, including outdoor sports tourism [6] - Support is extended to the healthy development of rural homestays, with a focus on safety and regulatory compliance [9] Group 5: Brand and Talent Development - Financial incentives are offered for villages recognized as top tourism destinations, promoting the establishment of distinctive rural tourism brands [10] - The policy emphasizes the importance of talent development in rural tourism, encouraging training programs and professional development for individuals involved in the sector [11]
新疆乌苏市市场监管局规范旅游市场 为游客守护“舌尖上的美味”
Zhong Guo Shi Pin Wang· 2025-05-28 05:25
Group 1 - The core viewpoint of the news is that the Urumqi City Market Supervision Administration is implementing a special action to supervise and inspect tourism market pricing, aiming to create a healthy and orderly tourism market environment [1][2] - The special action focuses on 3A-level (and above) scenic spots and surrounding businesses, including tourism shops, homestays, restaurants, and online travel platforms, to check for illegal pricing practices [1] - The administration will conduct comprehensive inspections of 4A-level scenic spots in conjunction with tourism activities, ensuring that market entities clearly commit to pricing standards, discount measures, and service quality [1] Group 2 - The Deputy Director of the Urumqi City Market Supervision Administration emphasized the importance of addressing the "key small matters" for the public, increasing supervision of market pricing behaviors, and strictly investigating price gouging and fraud [2] - The administration will utilize food safety supervision and inspections, including both overt and covert methods, to comprehensively identify food safety and service risks in tourist areas, ensuring a safe and trustworthy consumption environment for tourists [2]
年轻人,爱上「拼好假」
36氪· 2025-05-15 23:48
Core Insights - The article highlights the evolving travel preferences of young people, emphasizing a shift from quantity to quality in vacation experiences, particularly during the May Day holiday [5][22]. Group 1: Travel Trends - During the May Day holiday, domestic travel reached 314 million trips, a 6.4% increase year-on-year, with a notable rise in travel to less popular destinations [5][22]. - Young travelers are increasingly avoiding crowded tourist spots, opting for lesser-known locations, with booking volumes for destinations like Xinjiang and Tibet seeing over 100% growth compared to last year [5][6]. - The trend of "拼好假" (strategically planning vacations) is gaining traction, allowing young people to maximize their travel time and experiences [22]. Group 2: Accommodation Preferences - Budget-friendly accommodations are becoming popular, with 50% of hotel bookings during the holiday being under 200 yuan, while higher-end options are also being sought at competitive prices [6][10]. - The average rental car consumption during the holiday increased by 24%, with a significant portion of travelers opting for self-driving experiences [8]. Group 3: Outdoor and Experiential Travel - Young travelers are engaging in outdoor activities, with a surge in interest in beach cities and adventure sports, reflecting a desire for unique and immersive experiences [12][13]. - The popularity of "micro extreme sports" and activities like diving and hiking is on the rise, indicating a shift towards more active and engaging travel experiences [16]. Group 4: Cultural and Entertainment Travel - The demand for cultural experiences is evident, with a notable increase in family travel to historical sites, as parents seek educational opportunities for their children [10][20]. - Concerts and large-scale events are becoming integral to travel plans, with significant ticket sales and audience turnout during the holiday, particularly in major cities [18][20]. Group 5: Redefining Travel Meaning - Young people are redefining travel as a means of breaking away from routine, seeking deeper connections and experiences rather than mere sightseeing [22][23]. - The article suggests that travel is evolving into a "spiritual ritual" against mundane life, emphasizing the importance of meaningful experiences over traditional tourism [23].
“拼好假”的年轻人,今年有哪些旅游新玩法?
Xin Lang Cai Jing· 2025-05-10 09:26
Group 1: Travel Trends - The "May Day" holiday saw a significant increase in domestic travel, with 314 million trips taken, representing a 6.4% year-on-year growth [2] - Young travelers are increasingly opting for less popular destinations, with booking volumes for places like Xinjiang and Tibet seeing over 100% growth compared to last year [2] - The trend of "picking quality over quantity" in travel experiences is evident, as young people prioritize unique and personalized travel experiences [1][14] Group 2: Accommodation Preferences - During the "May Day" holiday, 50% of hotel bookings in smaller cities were for accommodations priced below 200 yuan, highlighting a shift towards budget-friendly options [2] - The average rental car consumption increased by 24% compared to last year, with 85% of rentals being for out-of-town trips [4] Group 3: Outdoor Activities - There is a notable rise in outdoor activities among young travelers, with significant increases in interest for activities like snorkeling and hiking, as reflected in the high view counts on social media platforms [8][10] - Coastal cities are experiencing a surge in bookings, with places like Jinjiang seeing a 328% increase in orders [7] Group 4: Cultural and Entertainment Integration - The integration of travel with cultural events is becoming popular, as evidenced by the increase in attendance at large-scale performances, with over 200 million attendees and ticket sales reaching 1.212 billion yuan during the holiday [10][12] - Young travelers are combining their travel experiences with entertainment, such as attending concerts while on vacation, creating a new "after party" economy [12][13] Group 5: Redefining Travel Experience - The concept of travel is evolving from mere sightseeing to immersive experiences, with young people seeking to break free from routine and engage in meaningful activities [14] - The focus is shifting towards experiences that provide personal growth and enjoyment, rather than just visiting popular tourist spots [14]