在出游意愿大幅增长的同时，游客的消费能力也有所提升。飞猪数据显示，今年元旦假期，人均购买件 数同比增长超20%，人均消费金额同比增长超30%。1月1日当天，飞猪国内目的地玩乐商品预订量同比 增长超270%。 2026年元旦假期，全国文化和旅游市场总体平稳有序，消费活力持续释放。文化和旅游部数据显示，假 期3天，全国国内出游1.42亿人次，国内出游总花费847.89亿元。假期中，各地文旅活动丰富多彩，居民 出游意愿增强，助推岁末年初市场持续升温。其中，亲子游、小城游、出境游人气旺盛，文旅市场实现 开门红。 本报记者 赵熠如 2026年元旦假期，全国文化和旅游市场总体平稳有序，消费活力持续释放。经文化和旅游部数据中心测 算，元旦假期3天，全国国内出游1.42亿人次，国内出游总花费847.89亿元。 亲子游、小城游、出境游显著升温。海南在封关后迎来首个假期，旅游热度全面攀升，免税购物与度假 体验吸引海内外游客。同时，入境游继续繁荣发展，入境体验型玩乐产品预订量同比增长超30倍。 出游意愿与消费力提升 去哪儿旅行数据显示，1月1日，热门目的地机票量预订同比增长26%，国内热门地区酒店入住量同比增 长1.2倍。 不同人 ...

近日，成都、德阳、眉山、资阳商务局共同发布《成德眉资四地老字号同城共兴工作计划》（下称 《计划》），将通过发挥成德眉资老字号在历史、文化、创业和市场积淀等方面优势，共同促进老字号 创新发展、焕发活力。 《计划》明确，力争用3年时间，完善促进成德眉资老字号协同发展的支持体系，增强老字号自主 创新和市场竞争能力，打造一批老字号形象店，编辑整理一批运用传统技艺的美食菜品，培育一批文化 特色浓、产品和服务质量优、品牌信誉高、生产技术先进、核心竞争力强的老字号企业。 1 传承+创新 丰富川派餐饮老字号内涵 按照《计划》，成德眉资四地将围绕加强人才培养、建立健全老字号档案、加大老字号知识产权注 册与保护力度等方面，重点加强老字号的传承与保护。 老字号里有着不可磨灭的情怀，也在探索更多新的可能，四地将积极加强老字号改革创新—— 经营模式方面，支持老字号创新川派餐饮制作工艺流程，研发新菜、创意菜、特色菜；创新打造一 批名菜、名店、名厨、名料、名小吃等，丰富川派餐饮老字号内涵。 营销模式方面，鼓励老字号与文化创意相结合，推出文创产品。同时，支持发展美食特色小店，合 作开展"百家特色小店"征集活动，协同制作特色小店纪录片、微电影 ...

长沙晚报掌上长沙1月3日讯（全媒体记者 宁莎鸥）受"请3休8"拼假攻略的强力驱动，2026年元旦旅游市场火热开 局。1月3日，飞猪发布的《2026元旦假期出游快报》显示，消费者出游意愿与消费力双双提升：人均购买件数同 比增长超20%、人均消费金额同比去年增长超30%。1月1日元旦当天，飞猪国内酒店预订量同比去年劲增280%， 国内目的地玩乐商品预订量同比增长超270%。 从目的地热度分布来看，头部效应依然显著。上海、北京、广州、杭州、深圳、成都、南京、重庆、西安、武汉 等传统一线及新一线城市，凭借交通枢纽优势和丰富的文旅供给，依旧是国内游的顶流。 得益于元旦假期"请3休8"带来的灵活出行窗口期，长线出境游热度显著增长。例如，长线游目的地澳大利亚、美 国进入热门出境游目的地前十位。在"4小时飞行圈"内的中国港澳、东亚、东南亚等目的地依然最受欢迎，追求独 特体验的小众目的地也正在强势突围，阿根廷、阿曼、波兰、乌兹别克斯坦、哈萨克斯坦等目的地的旅游商品预 订量增速最快，资深玩家正在不断挖掘更远或更具新鲜感的地方。 元旦假期，湖南线路游预订量同比去年增长超4倍，定制游预订量同比去年增长超3倍，租车预订量同比去年增长 ...

中新社杭州1月3日电 (曹丹)2026年元旦假期，中国旅游市场火热开局。1月3日，中国旅游平台飞猪发布 的《2026元旦假期出游快报》(简称《报告》)显示，长线出境游热度显著上升，澳大利亚、俄罗斯等目 的地进入热门出境游前十。 中国国内旅游市场方面，从目的地热度分布来看，头部效应依然显著。上海、北京、广州、杭州、深圳 等城市，凭借完善的交通网络和丰富的文旅资源，继续领跑国内旅游市场。 "Z世代"年轻群体旅游消费表现活跃，相关旅游商品预订量同比增长超60%。无论是北上追寻极光，还 是在城市中逛主题乐园、观看演出，年轻人更愿意为有趣、有深度的体验付费。(完) 《报告》显示，在"4小时飞行圈"内，中国港澳地区及东亚、东南亚等传统热门目的地继续保持较高人 气。与此同时，阿根廷、波兰、乌兹别克斯坦、哈萨克斯坦等目的地的旅游商品预订量增速最快，成为 越来越多追求新鲜感游客的选择。 杭州出入境边防检查站的数据印证了这一趋势。2026年元旦假期期间，杭州机场国际及地区航班预计约 240架次，旅客量约3.6万人次，日均客流量约1.2万人次。热门出行方向除曼谷、首尔等传统目的地外， 阿拉木图等城市也凭借独特旅游体验成为游客新选择 ...

Group 1: Kering Group and L'Oréal Acquisition - Kering Group announced an agreement with L'Oréal to sell its beauty business for €4 billion [1] - The deal includes a 50-year license for brands such as Creed, Bottega Veneta, and Balenciaga, with Gucci joining after its licensing period with Coty [1] - This divestiture reflects Kering's strategic focus on its core fashion and leather goods segments, while L'Oréal aims to strengthen its position in the high-end fragrance and beauty market [1] Group 2: Fliggy's Double 11 Sales - Fliggy launched its "Double 11" sales event with a 60% increase in investment compared to last year [2] - The number of travel products participating in the event has doubled, indicating a strong recovery in travel demand [2] - The increase in supply and promotional efforts is expected to enhance platform engagement and conversion rates [2] Group 3: Railway Passenger Volume - In the first three quarters, China's railway system transported 3.54 billion passengers, a 6% year-on-year increase, setting a new historical record [3] - The growth in passenger volume is driven by factors such as holiday travel and family visits, indicating a sustained release of travel demand [3] Group 4: Li Ning's Entry into Meituan Flash Purchase - Li Ning officially joined the Meituan Flash Purchase platform, launching nearly 1,000 stores across almost 100 cities [4] - The brand aims to explore innovative business models like "flash warehouses" and plans to achieve nationwide coverage by the end of the year [4] - This move signifies a shift towards instant retail, enhancing Li Ning's reach to younger consumers and lower-tier markets [4]

Core Insights - The upcoming "Double 11" shopping festival is expected to intensify competition in the tourism market, with significant promotional efforts from platforms like Fliggy [1][2] - Fliggy's investment in user and merchant engagement for this year's "Double 11" has increased by 60% compared to last year, with a record number of participating products [1][2] - The trend of "pre-purchase before booking" is becoming more established among consumers, allowing for better matching of supply and demand in the tourism sector [6][7] Group 1: Promotional Strategies - Fliggy is offering substantial consumer subsidies, with some promotional vouchers providing discounts of nearly 1,000 yuan [2] - The variety of products available during "Double 11" has expanded, with more favorable pricing on popular travel packages and accommodations [2][3] - Major hotel chains and cruise lines are participating in the promotions, with Aida Cruises offering a total of 143 voyages and various packages to attract customers [2][3] Group 2: Consumer Behavior - The "pre-purchase before booking" trend is a result of years of promotional activities, leading consumers to plan their trips in advance and take advantage of discounts [6][7] - Consumers are increasingly looking for suitable travel products during "Double 11" to secure their plans ahead of time, which helps drive sales during the traditionally slow season [6][7] - The competition among hotels has intensified, prompting them to offer bundled deals and extended stay discounts to attract more guests [7][8] Group 3: Market Dynamics - The "Double 11" event serves as a crucial opportunity for tourism businesses to boost sales and enhance brand visibility during the off-peak season [7][8] - The effectiveness of the promotional activities will ultimately depend on the actual redemption rates of the products sold during the event [8]

Core Insights - Fliggy has launched its 2025 "Double 11" Global Travel Festival, with pre-sale starting on October 15 and full inventory available from October 20 [1] - The number of products participating in the "Double 11" event has reached a new high, with many travel brands joining for the first time [1] - This year's travel offerings include enhanced deals from major hotel chains and more inventory for popular travel packages [1][2] Group 1 - Fliggy's "Double 11" event features exclusive offers from Marriott and other major hotel brands, allowing customers to accumulate room nights and points [1] - The event will also see a significant increase in consumer subsidies, with discounts of up to 1,000 yuan available through various partnerships [1] - The platform's investment for this year's "Double 11" has increased by 60% compared to last year, marking a record high [3] Group 2 - Fliggy is collaborating with tourism boards from 11 popular outbound destinations to host live-streaming events, offering exclusive subsidies for purchases made during the streams [2] - For the first time, inbound travel products will also participate in the "Double 11" event, expanding the offerings available to consumers [2] - The event includes a "gift travel" feature, allowing users to send travel products as gifts to friends and family [2] Group 3 - The recent National Day and Mid-Autumn Festival holidays saw a 48% increase in Fliggy's GMV, benefiting from Alibaba's "big consumption platform" strategy [3] - Fliggy's collaboration with Taobao will enhance marketing efforts, with a dedicated section for Fliggy in the main venue of Tmall's "Double 11" event [3] - The "Double 11" event is seen as a crucial opportunity for travel merchants to acquire customers and increase revenue during the traditional off-peak season [3]

Core Insights - The Fuling District is launching a series of activities called the "Golden Autumn Consumption Season" on September 27 to stimulate holiday consumer activity and promote the integration of culture, commerce, and tourism [1][3] - The event features a theme of "Fragrant Autumn, Enjoying the Double Festival," with three main components designed to enhance consumer engagement and cultural appreciation [1] Group 1: Event Highlights - A wine-themed exhibition will showcase premium wines from renowned domestic and international regions, offering a range from dry whites to rich reds, with professional sommeliers providing guidance on wine selection and pairing [1] - An innovative "Time Travel" themed market will combine elements of a wine market and national trend cultural creations, featuring local delicacies, intangible cultural heritage crafts, and creative products [1] - Evening activities will include bonfire gatherings and themed long-table dinners, blending Western wine culture with Chinese folk customs for an immersive consumer experience [1] Group 2: Consumer Benefits - The amusement park within the scenic area is offering a special ticket for 68 yuan for unlimited access over five days, along with discounted cable car rides and unlimited experiences on the highest Ferris wheel in Chongqing [3] - Additional promotions include limited-time discounts on riverside accommodations and various wine-related offers such as discounts and gifts [3] - Interactive games and performances will be part of the celebration, allowing participants to win wine gift packages and tourism products through a "Consumption Gold Card" [3]

Core Points - The 8th Silk Road (Dunhuang) International Cultural Expo opened on September 21 in Dunhuang, Gansu, with the theme "Strengthening Cultural Exchange and Promoting Mutual Learning Among Civilizations" [1] - Over 1,000 domestic and foreign guests attended the event, which includes 17 activities across 7 categories such as opening ceremony, cultural exhibitions, artistic performances, academic exchanges, and investment promotion [1] - The event will also host the 2025 Dunhuang Forum, featuring 12 specialized activities across 6 categories, aimed at releasing the latest achievements in world cultural heritage protection and Dunhuang studies [1] Exhibition Details - The exhibition area covers approximately 24,000 square meters, showcasing the latest achievements in world cultural heritage protection and the construction of Dunhuang studies [1] - The expo will highlight cultural arts, intangible cultural heritage, tourism attractions, and local customs from countries along the Belt and Road, as well as the achievements in intangible cultural heritage protection and new cultural products from Gansu [1] - Market-oriented exhibitions will include cultural and tourism product sales, brand operation displays, and the first "Silk Road Splendor" Dunhuang International Cultural and Tourism Product Exhibition [1]

Core Insights - The 2025 China Cultural Tourism Industry Expo concluded in Wuhan, featuring a central stage and 10 indoor exhibition areas, attracting nearly 2,000 companies and 225,000 attendees [1] - The expo generated a transaction volume of 170 million yuan in cultural and tourism products, with 810 million yuan in cooperation agreements reached during five industry negotiation events, and a total of 23.28 billion yuan in project signings [1] - The event highlighted the integration of technology in cultural tourism, showcasing performances with robots, AR glasses, and immersive experiences, contributing to an annual revenue growth of approximately 10% in new cultural business formats [1] Industry Highlights - The expo included a diverse range of exhibits, with a focus on high-tech innovations that have become a significant driver for the high-quality development of the cultural tourism industry [1] - Major cultural IPs such as Universal Beijing Resort and Chimelong Paradise were featured, along with a parade of themed floats and performances from renowned domestic teams, creating a vibrant atmosphere [1] - The upcoming National Day and Mid-Autumn Festival will see a parade featuring nearly 1,000 performers, extending the excitement generated by the expo [1]