Core Viewpoint - Emotional consumption is rapidly becoming a "necessity" for young consumers, moving beyond mere functionality or brand logos to a desire for value alignment with brands [2][16][58] Group 1: Emotional Consumption Trends - Young consumers are increasingly seeking brands that resonate with their values, prioritizing social responsibility and cultural heritage over price-performance ratio [2][16] - The success of LABUBU signifies the arrival of the emotional consumption era, where feelings and values drive purchasing decisions [2][16] Group 2: Brand Initiatives and Social Responsibility - Hongxing Erke has launched the "Panda Home Guardian Plan" in collaboration with the Chengdu government, emphasizing the importance of national pride and cultural heritage [2][16][22] - The brand's commitment to social responsibility is evident through its ongoing initiatives, such as the "Panda Guardian Plan," which aims to protect giant pandas and their habitats [16][20][58] Group 3: Consumer Engagement and Brand Loyalty - The "Panda Home Guardian Plan" allows consumers to actively participate in conservation efforts, enhancing their emotional connection to the brand [20][25] - The sale of panda-themed merchandise, with proceeds donated to panda conservation, has generated significant consumer interest and engagement [5][22][24] Group 4: Long-term Brand Strategy - Hongxing Erke's approach to integrating social responsibility into its brand identity reflects a strategic choice to build long-term consumer trust and loyalty [25][44][58] - The brand's consistent efforts in public welfare have transformed consumer sentiment from mere emotional responses to genuine value recognition [34][58]