Core Insights - YANPEP's first live-streaming event achieved a total GMV exceeding 2.6 million, with a star product selling out in one minute, indicating strong consumer interest and market potential [1][2] - The rapid market acceptance of YANPEP reflects a significant shift in consumer demand and a technological revolution in the health supplement sector [2] Group 1: Product Innovation - YANPEP addresses traditional pain points of bird's nest consumption, such as low absorption and inconvenience, by promoting "cellular energy nourishment" [3] - The brand has successfully extracted bird's nest peptides, which are seven times more absorbable than traditional bird's nest, enhancing its nutritional value [3] - YANPEP's product formats, including freeze-dried powders and portable bottled drinks, cater to modern consumer lifestyles [3] Group 2: Market Expansion - The initial success of YANPEP is just the beginning, with plans for further live-streaming and rapid product expansion [4] - YANPEP has launched bird's nest peptide milk, entering the liquid milk market valued at over 180 billion [4] - The brand is also expanding into probiotics targeting gut health, with a significant market opportunity as China is the second-largest probiotic consumer globally [4] - YANPEP is developing products specifically for pregnant women, tapping into a market projected to reach 230 billion by 2025 [4]