Core Insights - YANPEP's first live-streaming event achieved a total GMV exceeding 2.6 million, with a star product selling out in one minute, indicating strong consumer interest and market potential [1][2] - The rapid market acceptance of YANPEP reflects a significant shift in consumer demand and a technological revolution in the health supplement sector [2] Group 1: Product Innovation - YANPEP addresses traditional pain points of bird's nest consumption, such as low absorption and inconvenience, by promoting "cellular energy nourishment" [3] - The brand has successfully extracted bird's nest peptides, which are seven times more absorbable than traditional bird's nest, enhancing its nutritional value [3] - YANPEP's product formats, including freeze-dried powders and portable bottled drinks, cater to modern consumer lifestyles [3] Group 2: Market Expansion - The initial success of YANPEP is just the beginning, with plans for further live-streaming and rapid product expansion [4] - YANPEP has launched bird's nest peptide milk, entering the liquid milk market valued at over 180 billion [4] - The brand is also expanding into probiotics targeting gut health, with a significant market opportunity as China is the second-largest probiotic consumer globally [4] - YANPEP is developing products specifically for pregnant women, tapping into a market projected to reach 230 billion by 2025 [4]

Core Insights - YANPEP, a health management technology brand under Yanzhiwu, has launched new products centered around bird's nest peptides, aiming to provide comprehensive anti-aging solutions for consumers [1][5] - The company has set 2025 as a strategic milestone for its second entrepreneurial phase, focusing on expanding market value and achieving strategic goals [1] Group 1: Research and Development - Yanzhiwu has established a bird's nest peptide research center in January 2022, focusing on enzyme hydrolysis technology, active ingredient research, and product development [2] - The company has achieved significant advancements in production processes, including the granting of a national invention patent for a method of preparing bird's nest peptides with cell repair and whitening effects [2][3] - Yanzhiwu has published 60 research papers on bird's nest peptides, with 19 in international SCI journals, demonstrating a substantial increase in bioavailability compared to traditional bird's nest [3] Group 2: Market Position and Innovation - Yanzhiwu has been recognized as the "leading bird's nest" brand, having pioneered the field since 2015 with a CNAS accredited laboratory [2] - The company has developed a complete closed-loop system covering raw material preparation, functional verification, and product transformation, enhancing the biological activity of bird's nest peptides [3] - YANPEP aims to transform traditional consumption into a modern health lifestyle by integrating biotechnology, precision nutrition, and social experiences [5] Group 3: Scientific Validation and Future Directions - Research indicates that bird's nest peptides can delay aging through various mechanisms, including maintaining mitochondrial health and reducing chronic inflammation [4] - The future of bird's nest consumption is expected to evolve into a health management solution that quantifies and enhances traditional wisdom through scientific validation [5]