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以创新合作激活健康消费新动能 拜耳健康消费品携五大全球首展新品亮相第八届进博会
Sou Hu Cai Jing· 2025-11-09 16:45
Core Insights - Bayer's Health Consumer Division showcased five "global first" innovative products at the 8th China International Import Expo, emphasizing its commitment to providing comprehensive health solutions throughout consumers' life cycles [1][6][11] - The company views the expo as a vital platform for connecting the Chinese market with global resources, reflecting confidence in China's supply chain and innovation potential [4][23] Product Innovations - Bayer's new products address specific health management needs, including a B5 cream for diaper rash, a nasal spray for allergic rhinitis, a lactulose solution for constipation, high-purity EPA fish oil for cardiovascular health, and a calcium supplement for children [9][10][19] - The B5 cream is designed for sensitive skin, providing 16 hours of protection, while the nasal spray is recommended for children and adults [9][10] Strategic Collaborations - Bayer is deepening local collaborations through its China Innovation Cooperation Center (CCIP), focusing on "产学研" (industry-academia-research) partnerships to enhance health accessibility [13][17] - Strategic agreements were signed with local partners, including Shanghai Tianwu Technology for AI applications in health management and Shandong Jingwei Pharmaceutical for self-care solutions [15][17] Health Education Initiatives - Bayer hosted various health education activities at the expo, including forums on AI in health management and lectures on allergy prevention and digestive health [19][21] - The company aims to enhance public understanding of health issues through these initiatives, addressing consumer pain points in allergy treatment and digestive health [21][23] Global Innovation Strategy - Bayer positions the expo as a strategic anchor for its operations in China, linking local insights with global research and development [23] - The company is expanding its product offerings from local markets to international ones, exemplified by its collaboration with Xianle Health to reach broader markets [23]
共享中国市场机遇 “进博老友”携创新产品再相聚
Zhong Guo Xin Wen Wang· 2025-11-01 07:29
Group 1: Bayer's Participation in the Expo - Bayer's General Manager for Health Consumer Products in China, He Yong, emphasized the Expo as a platform for creating "self-value" and "mutual value" for participants [1] - He expressed confidence in the Chinese market, highlighting its strong foundation and the ongoing urbanization and consumer demand for quality living [1] - Bayer will showcase several products at the Expo, including global debuts of various health products, reinforcing its commitment to the Chinese market [1] Group 2: Schindler's Innovations - Schindler will present new achievements in smart manufacturing and digital solutions at the Expo, including its smart maintenance system and robotic elevator installation system [1] - The company aims to enhance brand influence and contribute to China's high-quality development through its participation [2] Group 3: EssilorLuxottica's Focus on Vision Health - EssilorLuxottica will showcase innovations in vision health management for children and adults, as well as smart eyewear solutions at the Expo [2] - The company plans to initiate the compilation of the "National Vision Health Report 2.0," aiming to integrate the concept of "lifecycle vision health" into the national public health system [2] Group 4: Panasonic's Strategic Presentation - Panasonic will present innovative solutions across various spaces at the Expo, demonstrating its technological strength and social value [3] - The company will hold a strategic conference to discuss its core strategy and value chain in the AI-driven industrial transformation [3]