Core Insights - Weihai's tourism industry is transitioning from a seasonal focus to year-round popularity, driven by the "Thirteenth Five-Year Plan" initiatives and the "Thousand Miles of Mountains and Seas, Free Weihai" brand [1] Group 1: Industry Development - Weihai has established a comprehensive tourism coordination mechanism, leading to the successful launch of over 200 tourism projects with an investment exceeding 27 billion yuan during the "Thirteenth Five-Year Plan" period [1] - The city has introduced over 30 tourism credit products and hosted special financial meetings to support tourism enterprises, including the first batch of long-term special treasury bonds [1] - Weihai has received nearly 300 provincial and national honors, including recognition from the United Nations World Tourism Organization [1] Group 2: Infrastructure and Product Innovation - The city has developed a high-standard self-driving tourism road, spanning 1,001 kilometers, connecting over 90% of its core tourism resources, and has become a significant attraction for leisure travelers [2] - The self-driving route has led to the creation of seasonal tourism products, enhancing visitor experiences with activities tailored to each season [2] - The road has achieved a daily visitor flow exceeding 850,000, with self-driving tourism accounting for over 77% of total visitors [2] Group 3: International Tourism Growth - Weihai's tourism bureau has implemented measures to enhance inbound tourism, promoting the "Welcome to Shandong, First Stop Weihai" brand [3] - The city has organized promotional trips to key markets such as South Korea, Japan, and Russia, resulting in significant inbound tourist groups [3] - A partnership with the Korean Walking Association aims to bring over 10,000 tourists to Weihai annually [3] Group 4: Brand Promotion and Marketing - Weihai has gained national media attention through various promotional campaigns, including features on CCTV and participation in live broadcasts reaching nearly 6.5 million viewers [4] - The city has successfully marketed its winter tourism offerings, becoming a popular destination for younger demographics [4] - Continuous advertising efforts in high-traffic areas, such as the Beijing Tiananmen subway station, have reached over 600 million people, enhancing Weihai's visibility as a tourist destination [4]

文旅产业融合升级，激发经济新活力 齐鲁晚报·齐鲁壹点 连宁燕 1月29日下午，威海市政府新闻办举行"高质量完成'十四五'规划"系列主题新闻发布会。威海市文化和 旅游局党组书记、局长岳欣茹，威海市文化和旅游局党组成员、副局长冷大伟，威海市文化和旅游局副 局长、新闻发言人毕耀文，威海市文化和旅游局党组成员、副局长刘爱春，威海市文化和旅游局党组成 员、副局长金连芳，介绍威海市"十四五"时期文化和旅游高质量发展有关情况。 "十四五"时期，是威海文旅深度融合、提质增效、实现跨越式发展的关键五年。五年来，威海市文化和 旅游局立足全市工作发展大局，攻坚克难、开拓创新，持续打造"产业强、业态新、服务优、品牌响"的 文旅产品，推动文旅深度融合高质量发展，文旅市场始终保持火热态势，继续稳居全国旅游目的地顶流 城市。 文化事业繁荣发展，点亮群众精神生活 不断推进构建普惠均等、优质高效的现代公共文化服务体系。"十四五"期间，威海市以全省最好成绩成 功创建第四批国家公共文化服务体系示范区，并顺利通过示范区创新发展复核。各区市文、图、博、美 四馆齐全，全市72个镇街文化站均达到一级以上等级，"特级站"占比排名全省前列。高标准建设了46处 ...

Group 1 - The core objective of Weihai's cultural and tourism bureau is to establish the city as an international coastal leisure and vacation destination, leveraging the "Thousand Miles of Mountains and Seas" brand [1][2] - Weihai has initiated the construction of 89 key cultural and tourism projects with a total investment exceeding 40 billion yuan, focusing on upgrading A-level scenic area facilities and services [1][2] - The city has seen a significant increase in young and high-net-worth visitors, with over 80% of summer tourists being from the youth demographic, primarily from economically developed regions such as Jiangsu, Zhejiang, Shanghai, and Beijing [1] Group 2 - Weihai aims to create a boundary-less large scenic area by enhancing the quality of self-driving routes and developing seasonal tourism products, integrating various sectors like sports, film, and food with tourism [2] - The city has successfully promoted its winter tourism offerings, including ice and snow activities, and has gained national recognition for its innovative tourism initiatives, with over 720 million views on the "Tide Shooting Thousand Miles of Mountains and Seas" short video competition [2] - Weihai has implemented the "Hospitable Weihai" service enhancement initiative, which includes specialized training for tourism enterprises and improvements in transportation services, resulting in a 60% reduction in dispute resolution time and increased visitor satisfaction [3] Group 3 - The cultural and tourism bureau plans to continue enhancing the supply of cultural and tourism products, strengthen multimedia marketing, and optimize the overall consumer experience across all aspects of travel [3]