文旅产业是综合性产业，文旅消费具备"乘数效应"，是扩大内需、拉动经济的重要引擎。"十四五"以 来，山东持续深化文旅融合，推进文旅高质量发展，文旅产业重要支柱地位进一步彰显。 从一张车票解锁全域景区、食宿优惠，到新项目、新业态不断涌现，山东将"文旅＋百业""百业＋文 旅"的融合理念转化成齐鲁大地上的生动实践。数据显示，今年1—10月份，全省接待国内外游客8.6亿 人次、同比增长10.5%，实现旅游总收入10665.7亿元、同比增长11.2%，再创新高。 票根成了"金钥匙" 小凭证实现消费联动 日前，"2025年度十大新词语"发布，"票根经济"入选。中国国家语言资源监测与研究中心的解释 为，"票根经济"的兴起，不仅让电影票、演出票等传统票根焕发新生，电子票务凭证也融入AR技术、 区块链等高科技元素，进一步激活了链式消费潜力。 其实，在山东，票根早已不再是"一次性消费凭证"，而是被赋予了串联多元消费场景的全新价值。山东 通过对"票根经济"的持续探索，让流量真正转化为留量。 今年9月19日至21日，周杰伦嘉年华世界巡回演唱会在济南热力开唱，作为华北唯一站点，演唱会自官 宣以来便备受瞩目，吸引全国各地超30万歌迷相聚泉 ...

Core Viewpoint - Shandong province is implementing a series of practical measures to promote high-quality development in the cultural and tourism sectors during the "14th Five-Year Plan" period, focusing on integrating culture and tourism to enhance economic growth and community engagement [1][5]. Group 1: Cultural and Artistic Development - Over the past five years, Shandong has produced an average of over 40 large-scale and 100 small-scale artistic productions annually, enhancing the "Good Drama Shandong" brand [3][4]. - Notable works include the national award-winning ethnic opera "Yimeng Mountain," which has been performed over 300 times, showcasing the province's commitment to high-quality artistic creation [3][4]. - The province has established a systematic approach to enhance artistic creation through initiatives like the "Qilu Art Peak Plan" and the establishment of a provincial-level project library for artistic creation [3][4]. Group 2: Integration of Culture and Tourism - Shandong's cultural and tourism sectors have seen significant growth, with the added value of these industries expected to account for approximately 6.8% of GDP by the end of 2024 [5][6]. - The province has launched various tourism initiatives, including the "Good Guest Shandong · Qilu No. 1" tourist train and the "Half Island No. 1" maritime tourism product, which have contributed to a 10.5% year-on-year increase in domestic and international tourist arrivals, totaling 860 million visitors from January to October [5][6]. - New business models and consumption patterns in the cultural and tourism sectors have emerged, with over 10,000 promotional events held annually, significantly boosting local economies [6]. Group 3: Cultural Heritage and Education - Shandong has implemented the "Qilu Cultural Gene Decoding and Utilization Project," creating a cultural gene database and enhancing the utilization of cultural heritage through various initiatives [8][9]. - The province boasts 189 national-level museums, the highest in the country, and hosts an average of 5,000 exhibitions annually, promoting cultural education and engagement [8][9]. - Shandong has developed over 300 provincial-level research bases for students, enhancing educational tourism and cultural awareness among youth [8][9]. Group 4: International Promotion and Tourism Growth - The province has actively promoted its cultural heritage internationally through events like the International Confucius Culture Festival and various tourism promotion activities in Southeast Asia [9][10]. - From January to October, Shandong welcomed 1.387 million inbound tourists, marking a 47.3% increase, and generated $930 million in inbound tourism revenue, reflecting a 50.1% growth [10].

"'十四五'以来，山东聚焦将资源优势转化为产业发展优势，推动人文沃土焕发新的时代光彩。"省 文化和旅游厅副厅长，省文物局副局长孙波表示，我省加强文化遗产活化利用，挂牌大汶口国家遗址公 园，发布十大文物主题游径，打造百里黄河风情路，建设"齐风长城"等五大主题旅游风景道。全省国家 一二三级博物馆总量达189家、居全国第一，"十四五"期间年均举办展览达5000个。文化遗产资源底数 更加明晰，山东省第四次全国文物普查新发现1.4万余处，省级、市县级文保单位数量均居全国首位。 12月18日下午，省政府新闻办举行新闻发布会，介绍"十四五"时期山东推进文旅融合发展情 况。"五年来，山东文艺创作抓改革、创精品，全省文旅公共服务效能得到大幅提升，文旅产业发展提 质增效，文化遗产保护传承创新突破，齐鲁文化影响力持续扩大。"省文化和旅游厅党组书记、厅长， 省文物局局长喻剑南介绍，今年1—10月，全省接待国内外游客8.6亿人次、同比增长10.5%，实现旅游 总收入10665.7亿元、同比增长11.2%，再创新高；全省接待入境游客138.7万人次，同比增长47.3%，实 现入境旅游收入9.3亿美元、增长50.1%。 "十四五"期间，山 ...

Core Viewpoint - Shandong Province is advancing the integration of culture and tourism during the 14th Five-Year Plan period, achieving high-quality development and completing various objectives successfully [1] Group 1: Cultural and Artistic Development - Over the past five years, Shandong has focused on reform and excellence in artistic creation, producing an average of over 40 large-scale and 100 small-scale performances annually, enhancing the "Good Drama Shandong" brand [2] - Notable works include the national award-winning ethnic opera "Yimeng Mountain," which has been performed over 300 times, and the drama "Smoke and Fire in the World," which won the 18th Wenhua Award [2] - The province has supported 150 national art fund projects with over 87 million yuan in funding, promoting cultural tourism through high-quality performances [2] Group 2: Public Cultural Services - Shandong has established a comprehensive public cultural service network, achieving near-total coverage with 1821 cultural service centers across towns and over 64,000 in villages [3] - The number of national first-class libraries increased from 79 to 128, and first-class cultural centers rose from 105 to 133, maintaining the top position in the country [3] - The development of smart libraries and public cultural cloud services has improved access to cultural services for the public [3] Group 3: Tourism Industry Development - The province has hosted high-quality development conferences for the cultural tourism industry, enhancing the structure and efficiency of the sector [4] - From January to October, Shandong welcomed 860 million domestic and international tourists, a 10.5% increase year-on-year, generating a total tourism revenue of 1,066.57 billion yuan, up 11.2% [4] - Innovative tourism products and events, such as the "Good Guest Shandong" culinary competition, have engaged over 100 million participants and generated over 1.3 billion yuan in consumption [4] Group 4: Cultural Heritage Protection - Shandong has made significant strides in cultural heritage protection, discovering over 14,000 new sites during the fourth national cultural relics census [5] - The province has established over 2600 intangible cultural heritage workshops, with more than 1.2 million related businesses and a total annual output value of 160 billion yuan [5] - The production of traditional crafts, such as the export of Linyi willow weaving reaching 1.6 billion yuan, highlights the province's commitment to cultural preservation [5] Group 5: Cultural Influence and International Promotion - Shandong has enhanced its cultural influence through initiatives like the International Confucius Cultural Festival and the Nanshan World Civilization Forum [6] - The province received 1.387 million inbound tourists from January to October, a 47.3% increase, generating 930 million USD in tourism revenue, up 50.1% [7] - Promotional activities in countries like Italy and Malaysia have further elevated the global reputation of Shandong's cultural offerings [7]

聚力精品打造与强基焕新。"十四五"期间新增微山湖旅游区、青岛奥帆海洋文化旅游区、周村古商城3家国家5A级旅游景区，及烟台金沙滩、荣成好运 角、德州齐河黄河生态城3家国家级旅游度假区，两类顶级品牌新增数量均位居全国第一。新培育推出69家4A级旅游景区、两家省级旅游度假区，全省4A 级及以上旅游景区达到270家，省级及以上旅游度假区达到47家，形成了梯队化、高品质的产品储备。同时，积极争取国家旅游发展基金，精准提升景区 公共服务设施，有效推动了全省景区"强基焕新"。 强化顶层设计与政策引领。制定实施《完善现代旅游业体系加快旅游强省建设的行动方案》《山东省文旅融合发展规划》，明确中长期发展目标与行动路 径。聚焦关键领域与新兴业态，出台乡村旅游、休闲度假旅游、海洋旅游、工业遗产保护利用、邮轮旅游、艺术赋能乡村等一系列专项方案，形成"总体 规划+专项行动"的政策体系。 齐鲁晚报.齐鲁壹点记者孙远明 12月18日下午，山东省政府新闻办举行新闻发布会，邀请省文化和旅游厅主要负责同志等介绍"十四五"时期山东推进文旅融合发展情况。会上，山东省文 化和旅游厅党组副书记、副厅长刘少华介绍，"十四五"以来，山东坚持以深化供给侧结构性 ...

Group 1 - The core objective of Weihai's cultural and tourism bureau is to establish the city as an international coastal leisure and vacation destination, leveraging the "Thousand Miles of Mountains and Seas" brand [1][2] - Weihai has initiated the construction of 89 key cultural and tourism projects with a total investment exceeding 40 billion yuan, focusing on upgrading A-level scenic area facilities and services [1][2] - The city has seen a significant increase in young and high-net-worth visitors, with over 80% of summer tourists being from the youth demographic, primarily from economically developed regions such as Jiangsu, Zhejiang, Shanghai, and Beijing [1] Group 2 - Weihai aims to create a boundary-less large scenic area by enhancing the quality of self-driving routes and developing seasonal tourism products, integrating various sectors like sports, film, and food with tourism [2] - The city has successfully promoted its winter tourism offerings, including ice and snow activities, and has gained national recognition for its innovative tourism initiatives, with over 720 million views on the "Tide Shooting Thousand Miles of Mountains and Seas" short video competition [2] - Weihai has implemented the "Hospitable Weihai" service enhancement initiative, which includes specialized training for tourism enterprises and improvements in transportation services, resulting in a 60% reduction in dispute resolution time and increased visitor satisfaction [3] Group 3 - The cultural and tourism bureau plans to continue enhancing the supply of cultural and tourism products, strengthen multimedia marketing, and optimize the overall consumer experience across all aspects of travel [3]

Core Viewpoint - Shandong Province is focusing on the development of the cultural and tourism industry as a key driver for economic growth, leveraging its rich marine resources and enhancing consumer experiences to stimulate demand and expand the market [2][3][4]. Group 1: Industry Development - The cultural and tourism industry in Shandong is positioned as a pillar industry, with efforts to enhance service quality and innovate consumption scenarios to boost tourism [2][3]. - The "Happiness Bay Vitality Coast" project in Yantai has attracted over 500,000 visitors since its opening during the May Day holiday, showcasing the region's potential for tourism growth [3]. - Shandong's government has implemented a comprehensive plan to boost cultural and tourism consumption, including financial support of 20 million yuan for promotional activities [3][4]. Group 2: Consumer Engagement - The introduction of immersive experiences, such as the "Dragon Kite Dream" project at the Weifang Kite Museum, has significantly increased visitor numbers and revenue, indicating a successful engagement strategy [4]. - The "Good Guest Shandong" food competition aims to promote local culinary heritage and attract tourists during peak seasons, enhancing the region's cultural appeal [5]. - Various cultural events, including music festivals and performances, have been organized to drive consumer spending across the tourism value chain, resulting in substantial economic benefits [5][6]. Group 3: Policy Support - Shandong's cultural and tourism department has launched initiatives to improve service quality and market regulation, ensuring a safe and pleasant environment for tourists [6]. - The province has developed targeted marketing strategies for different demographics, including Gen Z and senior citizens, to attract diverse visitor groups [6][7]. - A focus on integrating cultural tourism with other sectors, such as film and sports events, has been emphasized to enhance the overall tourism experience [6].