Group 1 - The core objective of Weihai's cultural and tourism bureau is to establish the city as an international coastal leisure and vacation destination, leveraging the "Thousand Miles of Mountains and Seas" brand [1][2] - Weihai has initiated the construction of 89 key cultural and tourism projects with a total investment exceeding 40 billion yuan, focusing on upgrading A-level scenic area facilities and services [1][2] - The city has seen a significant increase in young and high-net-worth visitors, with over 80% of summer tourists being from the youth demographic, primarily from economically developed regions such as Jiangsu, Zhejiang, Shanghai, and Beijing [1] Group 2 - Weihai aims to create a boundary-less large scenic area by enhancing the quality of self-driving routes and developing seasonal tourism products, integrating various sectors like sports, film, and food with tourism [2] - The city has successfully promoted its winter tourism offerings, including ice and snow activities, and has gained national recognition for its innovative tourism initiatives, with over 720 million views on the "Tide Shooting Thousand Miles of Mountains and Seas" short video competition [2] - Weihai has implemented the "Hospitable Weihai" service enhancement initiative, which includes specialized training for tourism enterprises and improvements in transportation services, resulting in a 60% reduction in dispute resolution time and increased visitor satisfaction [3] Group 3 - The cultural and tourism bureau plans to continue enhancing the supply of cultural and tourism products, strengthen multimedia marketing, and optimize the overall consumer experience across all aspects of travel [3]

Core Viewpoint - Shandong Province is focusing on the development of the cultural and tourism industry as a key driver for economic growth, leveraging its rich marine resources and enhancing consumer experiences to stimulate demand and expand the market [2][3][4]. Group 1: Industry Development - The cultural and tourism industry in Shandong is positioned as a pillar industry, with efforts to enhance service quality and innovate consumption scenarios to boost tourism [2][3]. - The "Happiness Bay Vitality Coast" project in Yantai has attracted over 500,000 visitors since its opening during the May Day holiday, showcasing the region's potential for tourism growth [3]. - Shandong's government has implemented a comprehensive plan to boost cultural and tourism consumption, including financial support of 20 million yuan for promotional activities [3][4]. Group 2: Consumer Engagement - The introduction of immersive experiences, such as the "Dragon Kite Dream" project at the Weifang Kite Museum, has significantly increased visitor numbers and revenue, indicating a successful engagement strategy [4]. - The "Good Guest Shandong" food competition aims to promote local culinary heritage and attract tourists during peak seasons, enhancing the region's cultural appeal [5]. - Various cultural events, including music festivals and performances, have been organized to drive consumer spending across the tourism value chain, resulting in substantial economic benefits [5][6]. Group 3: Policy Support - Shandong's cultural and tourism department has launched initiatives to improve service quality and market regulation, ensuring a safe and pleasant environment for tourists [6]. - The province has developed targeted marketing strategies for different demographics, including Gen Z and senior citizens, to attract diverse visitor groups [6][7]. - A focus on integrating cultural tourism with other sectors, such as film and sports events, has been emphasized to enhance the overall tourism experience [6].