Core Insights - The beverage industry faces challenges due to the "cold" attributes of traditional tea and coffee, which hinder health-conscious consumers from enjoying these drinks [1] - Jianyi Group has made a significant breakthrough by innovating water and ice, transforming the beverage market with a new approach [1][3] Innovation and Technology - Jianyi's research team developed a "shou" process that converts regular drinking water into "cooked water" through a slow cooking method lasting at least 20 hours, effectively eliminating the "cold" properties in beverages [1] - The company introduced a new type of ice cube that undergoes 72 hours of special treatment, enhancing the flavor and texture of drinks like cola and milk tea [3] Consumer Reception - The innovative ice cubes have received positive feedback from consumers, who report that the drinks are smoother and richer while avoiding the discomfort associated with traditional ice [3] - Parents express strong interest in products like "Daddy's Milk Tea," hoping these beverages will support their children's healthy growth and become part of their cherished memories [5][7] Company Vision and Strategy - Jianyi Group's development strategy focuses on innovation, quality, and cultural heritage, aiming to explore more possibilities in the beverage sector [9] - The company's vision of "Centennial Jianyi" is based on solid technological foundations and market reputation, positioning itself for long-term growth [9] Industry Impact - Jianyi's success represents a significant step towards a healthier beverage industry, setting a new benchmark and providing consumers with better choices [10] - By integrating traditional Chinese health concepts with modern food technology, Jianyi opens new pathways for the contemporary expression of traditional culture [10]

Core Viewpoint - The launch of "Dad's Milk Tea" by Jianyi Industrial Group marks a significant step in the beverage sector, emphasizing health and emotional connection, particularly the bond between fathers and children [1][18]. Group 1: Product Launch and Innovation - Jianyi Industrial Group held a grand launch event for "Dad's Milk Tea" on Father's Day, June 15, 2025, attracting widespread attention [1]. - The product is positioned as a healthy beverage that embodies the warmth of fatherly love, aiming to provide a sweet and reassuring experience for children [1][18]. - The company emphasizes the use of carefully selected ingredients and innovative recipes to ensure each cup of tea is a guardian of health [3][6]. Group 2: Brand Philosophy and Future Outlook - The brand's philosophy revolves around love and responsibility, aiming to create a lasting impact on families and communities [5][18]. - Jianyi Industrial Group plans to continue exploring new markets and product lines, including nutritional foods and lifestyle services, while maintaining a commitment to quality and innovation [5][9]. - The company envisions becoming an indispensable part of people's lives, accompanying families through various life stages and creating more remarkable moments [9][18]. Group 3: Marketing and Consumer Engagement - The launch event featured interactive activities, including tea tasting and storytelling sessions, which deepened the emotional connection with the audience [15]. - The company has established a partnership with the "Old Fire Water" brand to enhance the quality and emotional value of the beverage experience [14][15]. - "Dad's Milk Tea" will be widely promoted across the country, aiming to reach consumers in both urban and rural areas [15].