Core Viewpoint - The new tea beverage industry is increasingly focusing on health, with Shuyi Shao Xian Cao differentiating itself by launching a new product featuring curly kale, marking the beginning of a "Curly Kale 2.0" era in tea drinks [1][10]. Group 1: Product Development - Shuyi Shao Xian Cao has introduced a new curly kale beverage, utilizing fresh curly kale and ensuring high-quality logistics and food safety processes to maintain freshness and safety of ingredients [1][9]. - The company is launching four curly kale drinks, including a refreshing "Curly Kale Slimming Cup" and various smoothies, emphasizing the use of high-quality tender leaves for optimal taste [8][10]. - The curly kale is a novel ingredient in the domestic market, primarily cultivated in specific research production bases, and is known for its high nutritional value, including dietary fiber and vitamins [4][8]. Group 2: Market Performance - Despite facing competition, the curly kale drinks achieved impressive sales, with over 200,000 cups sold in the first weekend, consuming 20,000 jin of curly kale, and receiving a 95% customer satisfaction rate [10][11]. - The product's success reflects a growing trend among young consumers who prioritize health and quality in their beverage choices [10][11]. Group 3: Marketing Strategy - Shuyi Shao Xian Cao has appointed Chinese track and field athlete Wu Yanni as a brand ambassador to promote a healthy lifestyle, enhancing the product's appeal to younger consumers [11][12]. - The company is employing innovative marketing strategies, including themed packaging and interactive events, to strengthen health awareness and engage consumers [12][16]. Group 4: Supply Chain and Quality Control - The curly kale is sourced directly from cooperative bases, ensuring daily fresh harvesting and rigorous quality checks, with a focus on food safety through multiple cleaning and preparation processes [9][20]. - The company emphasizes a strong supply chain strategy, leveraging local resources to enhance product quality and maintain competitive advantages in the market [20][24]. Group 5: Long-term Strategy - Shuyi Shao Xian Cao is committed to refining its product offerings through meticulous research and development, focusing on quality and consumer preferences to drive future growth [17][19]. - The company aims to expand its health beverage portfolio while maintaining a stable supply chain and precise operational management to ensure consistent product quality [24].