Core Points - The "Fourth Season of Shoulv Wonderful Life Festival" opened on October 1, showcasing 67 brands from 51 companies under Shoulv Group, providing immersive cultural and tourism consumption experiences [1][3] - The festival features a comprehensive quality consumption experience, including food, accommodation, travel, shopping, and entertainment, allowing visitors to enjoy a relaxed holiday atmosphere [3][5] - Various well-known brands and star-rated hotels presented their signature products, attracting significant attention from attendees [3][5] Group 1 - The festival attracted a lively crowd, with visitors enjoying performances, including a Russian singer and a Dunhuang-themed dance, enhancing the cultural experience [1] - Popular food items included beef cheese burgers and flame-grilled steaks from Beijing International Hotel, as well as lamb skewers and grilled squid from Donglaishun, with creative products available at discounted prices [3][5] - The event also featured interactive activities, such as a live demonstration of the Peking duck preparation process, appealing to families [5] Group 2 - Shoulv Group's various brands set up sub-venues in Beijing and key areas, conducting themed promotions and interactive activities to complement the main venue [8] - The festival incorporated technology with 10,000 NFC-enabled stickers, allowing consumers to participate in an "online life festival" by simply tapping their phones [8]