Core Points - The "Fourth Season of Shoulv Wonderful Life Festival" opened on October 1, showcasing 67 brands from 51 companies under Shoulv Group, providing immersive cultural and tourism consumption experiences [1][3] - The festival features a comprehensive quality consumption experience, including food, accommodation, travel, shopping, and entertainment, allowing visitors to enjoy a relaxed holiday atmosphere [3][5] - Various well-known brands and star-rated hotels presented their signature products, attracting significant attention from attendees [3][5] Group 1 - The festival attracted a lively crowd, with visitors enjoying performances, including a Russian singer and a Dunhuang-themed dance, enhancing the cultural experience [1] - Popular food items included beef cheese burgers and flame-grilled steaks from Beijing International Hotel, as well as lamb skewers and grilled squid from Donglaishun, with creative products available at discounted prices [3][5] - The event also featured interactive activities, such as a live demonstration of the Peking duck preparation process, appealing to families [5] Group 2 - Shoulv Group's various brands set up sub-venues in Beijing and key areas, conducting themed promotions and interactive activities to complement the main venue [8] - The festival incorporated technology with 10,000 NFC-enabled stickers, allowing consumers to participate in an "online life festival" by simply tapping their phones [8]

Core Viewpoint - The article highlights the significance of the French Bread Festival in promoting French baking culture in China, particularly through the success of the bakery "Salé&Sucré" in Chengdu, which has gained recognition for its authentic French bread offerings [1][24][30]. Group 1: French Bread Festival - The French Bread Festival, also known as "La Fête du Pain," is celebrated annually in France to honor the patron saint of bakers, Saint Honoré, and has been introduced to China since 2010 [1]. - The festival serves as a cultural bridge between French and Chinese culinary traditions, showcasing popular brands and renowned bakers [1][32]. Group 2: Salé&Sucré Bakery - Salé&Sucré, founded by Wang Zhihao, has transformed from a small workshop in a residential building to a landmark for European bread in Chengdu, despite initial challenges in market acceptance [3][5]. - The bakery's unique offerings, such as the 200-year-old sourdough baguette and specialty ciabatta, have garnered attention from influential figures, leading to a surge in orders [3][7]. Group 3: Market Adaptation and Innovation - Wang Zhihao's experience in the baking industry, including training in France, has shaped his approach to creating authentic yet locally adapted European bread [5][11]. - The COVID-19 pandemic shifted consumer preferences towards healthier options, allowing low-oil, low-sugar European bread to gain popularity [8][9]. Group 4: Product Development - Salé&Sucré's product lineup includes a variety of European breads, with a focus on innovative flavors that incorporate local ingredients, such as matsutake and rose cloud ham [14][20]. - The bakery emphasizes the importance of using high-quality ingredients and unique processing techniques to enhance flavor and create memorable products [16][29]. Group 5: Recognition and Future Plans - The bakery has received accolades at the French Bread Festival, which serves as an official endorsement of its quality and authenticity [24][30]. - Wang Zhihao aims to continue participating in the festival and explore more possibilities for blending local ingredients with traditional French baking techniques [32][36].