转自：北京日报客户端 10月1日上午，第四季"首旅精彩生活节"在北京展览馆西街开幕，首旅集团旗下51家企业的67个品牌齐 聚现场，带给市民游客沉浸式文旅消费新体验。 1日上午10时，北京展览馆西街热闹非凡，人们有说有笑地来到生活节现场，开启假期首日行程。这片 俄式风情的街区遍布敦煌元素，飞天壁画与藻井纹样点缀的打卡装置吸引人们拍照。主舞台草坪上，俄 罗斯歌手带来民歌表演，女歌手还用中文演唱了《我和我的祖国》，引得现场观众连连叫好。另一场敦 煌舞蹈表演演绎飞天胜景，悠扬的鼓乐声响起，敦煌主题巡游在街区上演，让游客仿佛置身敦煌。 本届生活节提供"吃住行游购娱"综合性优质消费体验，观众边逛边吃边买，开启假日放松模式。 多家老字号品牌和星级酒店都带来了"拳头"产品。刚步入街区，阵阵香气传来，北京国际饭店的牛肉芝 士汉堡和火焰山牛排成为人气单品。到东来顺摊位的游客几乎人手一串羊肉串和烤鱿鱼，来来羊冰箱贴 等文创产品都有优惠换购价。民族饭店面点厨师长赵会连现场手工制作月饼，观众能免费品尝刚烤制的 月饼，象形水果慕斯、中式点心等招牌产品集中展卖。 "在生活节能买到酒店里的美食，打包带回家给老人孩子尝尝！"在西苑饭店摊位前， ...

Core Viewpoint - The article highlights the significance of the French Bread Festival in promoting French baking culture in China, particularly through the success of the bakery "Salé&Sucré" in Chengdu, which has gained recognition for its authentic French bread offerings [1][24][30]. Group 1: French Bread Festival - The French Bread Festival, also known as "La Fête du Pain," is celebrated annually in France to honor the patron saint of bakers, Saint Honoré, and has been introduced to China since 2010 [1]. - The festival serves as a cultural bridge between French and Chinese culinary traditions, showcasing popular brands and renowned bakers [1][32]. Group 2: Salé&Sucré Bakery - Salé&Sucré, founded by Wang Zhihao, has transformed from a small workshop in a residential building to a landmark for European bread in Chengdu, despite initial challenges in market acceptance [3][5]. - The bakery's unique offerings, such as the 200-year-old sourdough baguette and specialty ciabatta, have garnered attention from influential figures, leading to a surge in orders [3][7]. Group 3: Market Adaptation and Innovation - Wang Zhihao's experience in the baking industry, including training in France, has shaped his approach to creating authentic yet locally adapted European bread [5][11]. - The COVID-19 pandemic shifted consumer preferences towards healthier options, allowing low-oil, low-sugar European bread to gain popularity [8][9]. Group 4: Product Development - Salé&Sucré's product lineup includes a variety of European breads, with a focus on innovative flavors that incorporate local ingredients, such as matsutake and rose cloud ham [14][20]. - The bakery emphasizes the importance of using high-quality ingredients and unique processing techniques to enhance flavor and create memorable products [16][29]. Group 5: Recognition and Future Plans - The bakery has received accolades at the French Bread Festival, which serves as an official endorsement of its quality and authenticity [24][30]. - Wang Zhihao aims to continue participating in the festival and explore more possibilities for blending local ingredients with traditional French baking techniques [32][36].