"牛马"，过去一年最热门的梗之一。 牛马亚种何其多，而作为其中寂寂无名、却无法强行下线的一员，我们所有的努力，不过是想在这款游戏里，按照自己认可的规则，尽可能地苟下去，直 到终点。 作者 | DR 编辑 | 桃子酱 题图 | 《浪浪山小妖怪》 2025年，"牛马"完成了从自嘲黑话到系统性生存哲学的蜕变。 工牌是赛博护身符，也是高压内卷的数字枷锁；晋升的诱惑背后，是明码标价的沉重包袱。作为玩家，我们发展出各种应对机制——将工作时的能耗调 至"最低功耗"，在牛马电影中寻找集体共鸣，或通过演技伪装为职场"承重墙"以证明自身的价值。 我们正身处"现实OL"这个难度拉满、压力爆表的全新副本。这套由无数玩家共同撰写的牛马生存法则，成了眼下广泛流传、也最实用的民间攻略。 牛马亚种何其多，而作为其中寂寂无名、却无法强行下线的一员，我们所有的努力，不过是想在这款游戏里，按照自己认可的规则，尽可能地苟下去，直 到终点。 年度最佳实践包括会议中的"战略式点头"、群聊里的"闭环话术"，以及用AI将琐碎的日常工作包装成一份兼具深度和颗粒度的周报。这出戏的导演和主演 都是你自己，核心诉求却不再是升职加薪：面对高度内卷且无意义的工作，我们 ...

Group 1 - The core theme of this summer's box office is the emergence of "working-class films," which resonate with the struggles of ordinary workers [2][4][21] - Major films like "The Lychee of Chang'an," "The Little Monster of Langlang Mountain," and "The Stage" have performed well at the box office, with respective earnings of 6.63 billion, 5.59 billion, and 3.81 billion [3][38] - The genre has been labeled as "cow and horse movies," reflecting a trend towards realistic narratives that critique societal issues faced by the working class [4][6][28] Group 2 - The optimistic box office prediction for "The Lychee of Chang'an" was initially set at 20 billion, but has since been revised down to 7-8 billion, indicating a struggle to meet expectations [8][12] - "The Little Monster of Langlang Mountain" saw a significant increase in box office projections from 4 billion to 15 billion after its release [10] - The films have received positive reviews, with ratings of 7.6, 8.6, and 8.0 on Douban, surpassing the average for domestic films [39] Group 3 - The production costs for "The Lychee of Chang'an" are estimated between 2.5 billion and 3 billion, highlighting the financial stakes involved in these projects [32] - The films are characterized by their ability to evoke strong emotional responses from audiences, with viewers expressing a mix of laughter and tears during screenings [16][47] - The narrative focus on the working class has led to a diverse range of storytelling, incorporating elements from various historical and cultural contexts [22][24][29] Group 4 - The success of these films indicates a growing recognition of the "working-class narrative" within the industry, with increasing investment and attention from filmmakers [21][30] - The films utilize humor and relatable scenarios to engage audiences, suggesting that a balance between light-heartedness and serious themes is crucial for success [69][74] - The films' ability to connect with viewers' real-life experiences provides a unique opportunity for emotional engagement and discussion [53][51]