Group 1 - The upcoming National Day Golden Week is expected to boost Shanghai's consumption market, with various retail enterprises launching aggressive promotional strategies to stimulate consumer activity [1][3] - Retailers like Bailian Group are offering substantial discounts and unique promotions, such as the "National Day Draw for Gold" event, which has gained popularity on social media [3] - Supermarkets are also providing significant subsidies and special offers on daily necessities, enhancing the festive dining experience for consumers [3] Group 2 - Consumers are increasingly seeking immersive experiences rather than just shopping, leading to the introduction of unique cultural and entertainment events targeting younger demographics [4] - Events like the "Human is Too Good" exhibition and family-oriented charity sales are blending commerce with cultural and social initiatives, enriching the consumer experience [4] - The integration of cultural arts into commercial spaces is transforming shopping areas into platforms showcasing the city's soft power [4] Group 3 - The "Second Shanghai International Light and Shadow Festival" is contributing to the development of the night economy, with various shopping centers implementing light shows and extending operating hours [6] - The First Department Store is utilizing 3D light technology to create visually striking experiences, enhancing nighttime shopping and dining options for visitors [6] Group 4 - Marketing activities are extending beyond stores to public spaces, creating a city-wide atmosphere of consumption, with promotional materials visible in transit areas and themed buses enhancing visibility [8] - Online platforms are also playing a crucial role in driving traffic to physical stores by offering holiday gift boxes and coupons, facilitating a synchronized online and offline shopping experience [8] - The diverse offerings from Shanghai's commercial enterprises are meeting the growing demand for quality and experiential consumption among consumers [8]