Core Viewpoint - The Guangdong exhibition group achieved significant results in promoting cultural industry transactions during the 21st Shenzhen Cultural Expo, showcasing the vibrant vitality and development potential of the cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area [1][10]. Group 1: Industry Collaboration and Ecosystem - The Guangdong exhibition group leveraged the advantages of collaboration among Guangdong, Hong Kong, and Macao, uniting 115 cultural industry associations to create a "Cultural+" industrial ecosystem, achieving deep collaboration across the entire cultural industry chain [4]. - The exhibition attracted nearly 2,000 domestic professional buyers and 27 industry association delegations for precise matchmaking, establishing a new collaborative ecosystem [4]. Group 2: IP Innovation and Market Potential - The "Cultural Industry Innovation Exhibition" attracted major enterprises, becoming a new high ground for cultural trade, with numerous IP innovations showcased, driving consumption upgrades [5]. - The "AI+IP" approach redefined consumer experiences, with the "Pig Pig Hero" IP matrix expected to generate an annual derivative consumption scale of 500 million yuan [5]. - The "Guangdong-Hong Kong-Macao Greater Bay Area IP Release and Ordering Conference" highlighted the launch of various innovative IP products, including the "Lu Duan" IP, which integrates traditional culture with modern technology and education [6][7]. Group 3: Targeting the Z Generation Economy - Three major unicorn IPs were promoted, expected to drive over 1 billion yuan in derivative consumption within the year, covering a wide consumer demographic from ages 3 to 35 [7]. - The event emphasized innovative and market-potential IP products, facilitating communication and collaboration with potential partners to expand cultural industry business development channels [7]. Group 4: Efficient Networking and Project Signings - The Guangdong exhibition group organized four specialized negotiation meetings to connect quality customer resources and build a "Cultural+" industrial ecosystem [8][9]. - Three major projects were signed during the expo, with estimated cooperation amounts exceeding 500 million yuan, focusing on cultural new consumption and cross-industry collaborations [9].