Core Viewpoint - The Guangdong exhibition group achieved significant results in promoting cultural industry transactions during the 21st Shenzhen Cultural Expo, showcasing the vibrant vitality and development potential of the cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area [1][10]. Group 1: Industry Collaboration and Ecosystem - The Guangdong exhibition group leveraged the advantages of collaboration among Guangdong, Hong Kong, and Macao, uniting 115 cultural industry associations to create a "Cultural+" industrial ecosystem, achieving deep collaboration across the entire cultural industry chain [4]. - The exhibition attracted nearly 2,000 domestic professional buyers and 27 industry association delegations for precise matchmaking, establishing a new collaborative ecosystem [4]. Group 2: IP Innovation and Market Potential - The "Cultural Industry Innovation Exhibition" attracted major enterprises, becoming a new high ground for cultural trade, with numerous IP innovations showcased, driving consumption upgrades [5]. - The "AI+IP" approach redefined consumer experiences, with the "Pig Pig Hero" IP matrix expected to generate an annual derivative consumption scale of 500 million yuan [5]. - The "Guangdong-Hong Kong-Macao Greater Bay Area IP Release and Ordering Conference" highlighted the launch of various innovative IP products, including the "Lu Duan" IP, which integrates traditional culture with modern technology and education [6][7]. Group 3: Targeting the Z Generation Economy - Three major unicorn IPs were promoted, expected to drive over 1 billion yuan in derivative consumption within the year, covering a wide consumer demographic from ages 3 to 35 [7]. - The event emphasized innovative and market-potential IP products, facilitating communication and collaboration with potential partners to expand cultural industry business development channels [7]. Group 4: Efficient Networking and Project Signings - The Guangdong exhibition group organized four specialized negotiation meetings to connect quality customer resources and build a "Cultural+" industrial ecosystem [8][9]. - Three major projects were signed during the expo, with estimated cooperation amounts exceeding 500 million yuan, focusing on cultural new consumption and cross-industry collaborations [9].

Core Viewpoint - The recent implementation plan aims to promote high-quality development of foreign cultural trade in Henan province, leveraging the advantages of the Kaifeng Free Trade Zone and other national-level cultural trade bases [1][2]. Group 1: Implementation Measures - The plan outlines 20 specific measures across eight areas, including the establishment of a provincial foreign cultural trade center and sub-centers in cities with strong cultural industries, creating a "1 base + 1 center + N sub-centers" collaborative framework [2]. - It supports institutional innovation by exploring reforms in cultural logistics registration and transaction systems, and undertaking pilot tasks in the social cultural relics sector [2]. - The plan aims to optimize the business environment by implementing customs facilitation measures such as credit cultivation, green channels, and tax incentives to enhance the efficiency of cultural trade customs clearance [2]. Group 2: Cultural Heritage and Digitalization - The plan emphasizes the promotion of intangible cultural heritage (ICH) through industrialization and international exchange, including the establishment of ICH exhibition venues and integration with modern life and tourism [2]. - It supports the creation of an international art trading center and a one-stop service platform for cultural relics, facilitating the return of overseas relics and cultural trade [3]. - The initiative encourages the digitalization of cultural relics and art, facilitating cross-border transactions and the establishment of a provincial-level recognition system for key cultural export enterprises and projects [3]. Group 3: Future Directions - The Kaifeng area will accelerate the reform pilot for cultural logistics, providing replicable experiences for the province [4]. - It will enhance the construction of the international art trading center and promote the implementation of digital platforms to offer comprehensive services to enterprises [4]. - The plan aims to leverage the "Thousand Sails Set Out" initiative to organize enterprises for participation in international exhibitions, fostering internationally competitive cultural trade brands [4].