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京东七鲜石家庄首店开业爆火,现烤花边蛋挞单日售出超1万只!
Jin Rong Jie Zi Xun· 2025-12-20 07:01
太火爆!一天卖出1万多只现烤花边蛋挞,纯牛奶多次补货仍被抢购一空。 12月19日,位于石家庄裕华万达广场的京东七鲜超市正式开业。作为京东七鲜在石家庄的首店,开业即引爆"全民抢 鲜"热潮,智利车厘子、云南高山蓝莓、7日鲜蛋、鲜切肋排、猫山王榴莲千层、减糖草莓盒子等成为当日爆款。作为 京东七鲜在京津冀版块的重要布局,石家庄首店的开业成为当地年末零售市场的"现象级"事件。 爆款商品屡遭"秒空",7日鲜蛋、车厘子等成"抢鲜"首选 开业当日清晨,石家庄气温接近零度,但仍挡不住市民们的热情,开业前超市入口处便排起长队。正式营业后,人群 瞬间涌向卖场,从入口到超市内部的通道被快速填满,工作人员随即启动预案,疏导秩序。"关注七鲜超市好久了, 今天特地早点来抢点车厘子和鸡蛋,没想到这么多人!"家住附近的刘女士说道。 开业当天,门店多款重点商品陷入"售罄-补货-再售罄"的循环,货架前始终排着长队,工作人员推着补货车在人群中 穿梭。 京东七鲜石家庄首店开业爆火 现烤蛋挞日销超1万只,自有品牌强势圈粉"闭眼入" 不同于其他门店,七鲜超市为石家庄首店打造了烘焙明厨和热柜,消费者可以享受到多款新鲜现烤的糕点。其中酥酥 花边蛋挞成为"断货 ...
消费观察|盒马在江苏新动作频频,有何深意?
Sou Hu Cai Jing· 2025-10-31 17:44
Group 1: New Developments - The hard discount supermarket brand Chaohe Suan NB opened four stores in Nanjing on October 31, 2023, with two located in Jiangning District and one each in Yuhuatai and Pukou Districts [1][3] - Hema Fresh also opened its first store in Liyang, Jiangsu, on the same day, covering over 3,000 square meters and offering a variety of fresh seafood, premium fruits, and baked goods [7][9] Group 2: Consumer Trends - Chaohe Suan NB focuses on "exquisite savings" and aims to provide a cost-effective shopping experience through a simplified business model, emphasizing long-term low prices and a high quality-to-price ratio [3][5] - The brand has seen significant customer traffic since its first store opened in Nanjing in April, with a total of 20 stores launched in just six months, indicating a strong demand for affordable yet quality products among consumers [5][6] Group 3: Product Offerings - Chaohe Suan NB features approximately 1,500 products across four core categories: fresh food, ready-to-eat, standard products, and frozen goods, catering to daily meal needs [5] - Popular items include imported durians, fresh milk, salmon, and baked goods, reflecting consumers' desire for both affordability and quality [5][6] Group 4: Strategic Direction - Hema has established a dual-driven strategy with Hema Fresh and Chaohe Suan NB to cater to different consumer demographics and shopping scenarios, with plans for more store openings in the near future [6][12] - The expansion into county-level markets, such as Liyang, is part of Hema's strategy to tap into the growing consumer potential in these areas, showcasing a shift in the retail landscape [12]