春节假期（2月15日至2月23日），东莞以"游购东莞·开心过大年"为主线，策划推出近400场文旅活动， 发放400万元文旅消费券，累计接待游客573.71万人次，同比增长9.8%；累计实现旅游收入34.03亿元， 同比增长12.9%。其中，过夜游表现突出，接待国内过夜游游客106.08万人次，同比增长11.8%；实现过 夜游收入15亿元，同比增长15.7%。 服务前置，温暖从抵莞第一站开始。春节前夕，东莞在各大交通枢纽设立"新春服务专窗"，提供免费行 李寄存、旅游咨询和应急药品。东莞巴士推出六大主题40余条春节文旅专线，实现景区无缝接驳，自正 月初五起还开通15条夜间疏运定制线路，守护"夜归人"回家路。 政策激励，"真金白银"点燃消费热情。东莞针对新春文旅市场发放消费券400万元，覆盖各类文旅消费 场景。玉兰大剧院发展"票根经济"，推出售价仅238元的"玉兰新春福袋"；万江龙湾花灯会联动三大商 圈推出"满额抽奖"活动等，营造浓厚消费氛围。 业态融合，"商圈+文旅"激活全域消费。松山湖以8万平方米的中心公园大草坪为舞台，以绵延烂漫的黄 花风铃木花海为背景，串联五大商圈的缤纷业态，实现核心景区人流同比增长超五成， ...

Core Insights - Dongguan has successfully integrated traditional culture, modern commercial elements, and vibrant activities to create a unique Spring Festival experience, highlighted by nearly 400 cultural and tourism events and the distribution of 4 million yuan in consumption vouchers [1][2][3] Group 1: Tourism and Economic Impact - During the nine-day Spring Festival holiday, Dongguan received 5.7371 million visitors, a 9.8% increase compared to the eight-day holiday in 2025, generating a total tourism revenue of 3.403 billion yuan, which represents a 12.9% year-on-year growth [1][3] - Overnight tourism showed significant growth, with 1.0608 million domestic overnight visitors, marking an 11.8% increase, and overnight tourism revenue reaching 1.5 billion yuan, up 15.7% [3] Group 2: Service Enhancements - Dongguan implemented various warm service initiatives at major transportation hubs, including free luggage storage and travel consultations, enhancing the visitor experience [2] - The city introduced 40 special tourism bus routes and 15 night transport lines to facilitate seamless travel for visitors, particularly during peak return times [2] Group 3: Policy and Market Activation - The issuance of 4 million yuan in cultural tourism consumption vouchers directly stimulated market activity, showcasing the government's commitment to boosting domestic demand [2][3] - Local businesses reported increased foot traffic and sales due to the consumption vouchers, indicating a positive impact on the local economy [3] Group 4: Integration of Commerce and Culture - Dongguan promoted a deep integration of commerce and culture, transforming shopping centers into comprehensive cultural tourism destinations, exemplified by the success of the Wanjiang Longwan Lantern Festival [4] - The city introduced five "Tour and Purchase" routes that seamlessly connect industrial tourism, cultural experiences, and shopping, enhancing the overall visitor experience [4][5] Group 5: Cultural Events and Community Engagement - Various cultural events attracted significant attendance, including a panoramic music concert and art exhibitions, contributing to a vibrant cultural atmosphere during the holiday [5] - Dongguan's cultural venues collectively welcomed over 330,000 visitors, driving additional consumption in related sectors [5]