"瞅准了再撇"的挂旗海报、印着"唠扯"等东北方言的文创袋……国庆中秋假期，在沈阳老北 市，"东北味"吸引了众多省内外游客。这个假期，当地打造沉浸式体验游玩购物新场景，将专业赛事、 戏曲表演、汽车市集等多元业态植入老北市，为提升消费体验提供了新路径。 这个假期，省内各地的"人气旺"全面带动"消费火"。10月9日，省商务厅相关负责人表示，国庆中 秋假期，全省商务系统以"乐购辽宁 惠享美好"为主题，组织重点商贸流通企业开展300余场促消费活 动，有效激发消费活力。综合监测数据显示，今年国庆中秋假期，全省住宿业重点企业营业收入和住宿 人次同比分别增长16.7%、10.3%，重点餐饮企业营业收入同比增长15.3%，我省重点监测的步行街（商 圈）客流量同比增长7.2%。 这个假期，"情绪消费"成为我省消费热点。沈阳的文创、玩偶"盲盒"等新兴业态深受消费者青睐； 大连开展动漫嘉年华主题活动，动漫周边、电竞比赛等活动人气颇高。 餐饮消费同样表现火热。据美团数据显示，这个假期，我省餐饮企业堂食消费同比增长14.9%，餐 饮消费订单量同比增长14%，特别是一些"老字号"商户销售额同比增长62.7%、订单量同比增长37.2%， 增 ...

眼下，江西的"赣超"足球联赛正如火如荼地开展。"每到周末，县全民健身中心和各中小学校绿茵场上 都活跃着大批足球爱好者和观众，市民对足球的热情被调动起来。"江西省吉安市遂川县教体局负责人 肖彬说，近年来，遂川县运动氛围浓厚，篮球、足球联赛广泛开展，运动器材、个性装备销售额逐年递 增，体育产业从无到有、从小到大。 放眼全国，这样的景象并非个例。数据显示，"十四五"时期，我国体育产业增加值以年均11.6%的速度 增长，2023年占国内生产总值（GDP）的比重达1.15%。40个国家体育消费试点城市2020年至2023年居 民体育消费总额增长超千亿元，体育消费潜力持续释放。 体育产业链条长、覆盖范围广，能有效促进商旅文体健深度融合，对于提振消费信心、推动经济高质量 发展、更好满足人民美好生活需求具有重要意义。今年以来，各地积极探索实践，涌现出一批商旅文体 融合发展的生动案例。"跟着赛事品美食""体育赛事进景区、进街区、进商圈"等活动丰富百姓日常生 活，促进相关产业相互赋能、协同发展。 运动项目日益丰富，冰雪、山地、水上、陆地、航空等户外运动逐渐成为人民群众喜闻乐见的运动方 式。据相关研究机构预测，到"十四五"末，我国 ...

Core Viewpoint - The launch of the "光影长廊" lighting ceremony on Huaihai Road marks the beginning of the National Day and Mid-Autumn Festival shopping season, aiming to enhance the night-time economy and consumer experience in the Huangpu District [1][6][31] Group 1: Night Economy Initiatives - The lighting ceremony is part of Huangpu District's efforts to promote the integration of commerce, tourism, culture, and sports, creating vibrant night-time consumption scenarios [9] - From September 26 to October 16, Huangpu District is distributing special night-time consumption vouchers, including discounts for over 60 retail stores in key shopping areas like Huaihai Road and Nanjing Road [14] - The "光影节淮海路环彩流光手提袋" initiative offers exclusive benefits for night-time shoppers at designated stores, enhancing the appeal of night-time shopping [18] Group 2: Thematic Marketing Activities - Huaihai Road's commercial area is launching a series of themed marketing activities for the dual festivals, focusing on fashion consumption, interactive entertainment, art exhibitions, and cultural experiences [12] - The "漫游黄浦·次元幻想季——幻境淮海路" event features traditional brands engaging in innovative activities to attract visitors and rejuvenate traditional consumption scenes [16] - New retail experiences are being introduced, such as the "新天地玩车节" at Xintiandi, which combines classic car culture with modern lifestyle elements [20] Group 3: Cultural and Artistic Events - The "思南月圆生活节" at Sinan Mansion will host over a hundred events, including performances and art markets, to enrich the cultural consumption landscape [24] - K11 Art Mall is presenting the "芝麻街 奇妙艺境" exhibition, celebrating the 55th anniversary of a classic IP through artistic reinterpretation [26] - Various art exhibitions, including "微笑公园" and "badgirl和她的朋友们," showcase contemporary art and engage the community in cultural dialogue [29]

Group 1 - The integration of sports, tourism, and entertainment is emerging as a new growth point for service consumption in the economy [1] - The 2025 World Table Tennis Professional League China Grand Slam will be held in Beijing on September 25, with Meituan as the official supplier, offering various discounts totaling approximately 5 million yuan [1] - During the ongoing 2025 China Open Tennis Tournament, Meituan is promoting consumption through various initiatives, including hotel packages that provide tickets for the event [1] Group 2 - Local governments are launching initiatives in collaboration with online platform companies to stimulate the consumption market, such as the "Hubei Benefits" retail dining coupon program with a total value of 100 million yuan [2] - Consumers can receive government dining coupons worth up to 80 yuan through platforms like Meituan, with multiple rounds of distribution planned [2] - Meituan is also providing 20 million yuan in platform subsidies and additional benefits to enhance foot traffic and sales for dining businesses [2]

Core Insights - The article discusses the emergence of new consumption scenarios in various regions of China, highlighting innovative spaces that integrate leisure, shopping, and cultural experiences to enhance consumer engagement and satisfaction [1][5][21] Group 1: New Consumption Scenarios - The concept of "new consumption scenarios" is defined as a systematic integration of new business formats, models, and products aimed at upgrading consumption quality and meeting the diverse needs of consumers [1][5] - The Chinese government has initiated measures to promote these new consumption scenarios, focusing on traditional consumption areas such as food, clothing, housing, and transportation [1][5] - Examples include "This Has Mountain" in Changchun, which combines indoor leisure with shopping, and transformed traditional markets into vibrant social spaces [1][5][7] Group 2: Space Innovation and Design - "This Has Mountain" was designed to create a unique indoor experience that mimics outdoor mountain climbing, attracting visitors with its innovative layout and design [5][6] - The project has successfully differentiated itself from traditional shopping malls by focusing on creating a micro-vacation and social destination, leading to increased foot traffic and consumer engagement [6][14] - Other examples of space innovation include the renovation of traditional markets in Kunming and the expansion of historical districts in Chongqing, which have incorporated modern amenities and aesthetic improvements [7][8] Group 3: Diverse Business Formats - The article emphasizes the importance of diverse business formats in attracting consumers, with examples of unique dining experiences and cultural activities being integrated into shopping environments [10][12] - "This Has Mountain" has shifted its focus from large chain brands to unique, locally-owned shops that offer distinctive products and experiences, enhancing the overall consumer experience [13][14] - The integration of cultural elements and creative activities has proven effective in increasing consumer dwell time and spending, as seen in various case studies [20][21] Group 4: Enhanced Consumer Experience - The article highlights the growing trend of experiential consumption, where consumers seek engaging and memorable shopping experiences rather than just transactional interactions [15][17] - Market operators are implementing measures to improve service quality and consumer interaction, ensuring a pleasant shopping environment that caters to both tourists and local residents [16][17] - The focus on food safety and customer service has become paramount, with market operators adopting new technologies and management practices to enhance the overall shopping experience [16][17] Group 5: Cultural Integration and Technology - The integration of cultural elements into commercial spaces is seen as a key strategy for enhancing consumer engagement and loyalty, with initiatives such as art exhibitions and cultural events being organized [19][20] - Technological advancements, such as immersive experiences in cultural venues, are being utilized to attract visitors and extend their stay, thereby increasing consumption [18][19] - The collaboration between businesses and educational institutions is fostering innovation and creativity, contributing to the development of unique consumer experiences [20][21]

Core Insights - The article emphasizes the emergence of new consumption scenarios, models, and products across various cities in China, highlighting their significance in enhancing consumer experiences and meeting the demand for high-quality living [1][2]. Group 1: New Consumption Scenarios - New consumption scenarios are being developed in cities like Changchun, Chongqing, and Kunming, integrating traditional consumption with innovative experiences [1][2]. - "This Has Mountain" in Changchun exemplifies a unique indoor leisure and tourism space that combines shopping with scenic experiences, attracting visitors and enhancing consumer engagement [5][6]. - The transformation of traditional markets into vibrant social spaces, such as the Daguanzhuang New Agricultural Market in Kunming, showcases the shift towards experiential consumption [7][8]. Group 2: Space Optimization and Innovation - The design of "This Has Mountain" was inspired by the need for differentiation in a competitive market, leading to the creation of a micro-vacation center that offers a unique shopping experience [5][6]. - The renovation of existing spaces, like the Daguanzhuang New Agricultural Market, has improved the shopping environment, making it more appealing to consumers [7][8]. - The expansion and renovation of the Ciqikou Historical and Cultural District in Chongqing have revitalized previously underutilized areas, enhancing the overall consumer experience [8][12]. Group 3: Diverse Consumption Choices - The integration of various business types, such as cafes and artisanal shops, in the back alleys of Ciqikou has created a more relaxed and diverse shopping environment [10][11]. - The focus on unique and high-quality offerings in "This Has Mountain" has led to a decrease in chain stores and an increase in distinctive local shops, enhancing consumer choice [12][13]. - The introduction of experiential elements, such as workshops and cultural events, has transformed traditional shopping into a more engaging experience [19][20]. Group 4: Service Optimization - The implementation of strict food safety measures and improved customer service in markets like Daguanzhuang has enhanced the overall shopping experience for both locals and tourists [15][16]. - The adaptation of service strategies to meet the needs of diverse consumer groups, including tourists and local residents, has become a priority for market operators [17][18]. - The focus on creating a welcoming atmosphere through staff training and customer interaction has led to increased customer satisfaction and repeat visits [16][17]. Group 5: Cultural Empowerment and Technology - The integration of cultural elements and technology in consumer spaces, such as the "Ciqikou Long Song" immersive experience, has enriched visitor engagement and extended their stay [18][19]. - "This Has Mountain" has hosted numerous cultural events, collaborating with local universities to foster creativity and attract a younger audience [19][20]. - The use of technology in storytelling and cultural presentations has transformed consumer interactions, making them more memorable and impactful [18][19].

Core Insights - The article discusses the emergence of new consumer scenarios in various cities, highlighting innovative spaces that integrate shopping and leisure experiences to enhance consumer engagement and satisfaction [3][4][5]. Group 1: New Consumer Scenarios - The concept of "new consumer scenarios" is defined as a systematic integration of new business models, products, and experiences aimed at upgrading consumption quality and meeting the demand for high-quality living [3][4]. - The Chinese government has initiated measures to cultivate new consumer growth points, focusing on traditional consumption areas such as food, clothing, housing, and transportation [3][4]. Group 2: Space Innovation - The "This Has Mountain" project in Changchun is an example of innovative space design, transforming a traditional shopping mall into a micro-vacation center that combines leisure and shopping [7][8]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a commercial landmark and was recognized as a national-level night culture and tourism consumption cluster in 2021 [8][9]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business offerings to enhance consumer experience, with examples of unique shops and cultural activities integrated into shopping spaces [15][16]. - In the "This Has Mountain" project, approximately 60% of visitors come for experiences rather than shopping, indicating a shift in consumer behavior towards experiential consumption [15][16]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives to enhance food safety and customer interaction in markets [18][19]. - The Daguanzhuang New Agricultural Market in Kunming has implemented measures to ensure food safety and improve customer service, resulting in increased visitor engagement and satisfaction [18][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is seen as a way to enhance consumer engagement, with initiatives like art exhibitions and cultural events attracting visitors [22][23]. - "This Has Mountain" has collaborated with local universities to host art exhibitions, enriching the cultural atmosphere and drawing in more visitors [22][23].

Group 1: Night Economy and Cultural Tourism Development - The article highlights the promotion of various cultural and tourism products across different regions in China during the 2025 summer cultural and tourism consumption season, focusing on night economy, travel vacations, and dining experiences [3][5][10] - In Chongqing, the regular drone light shows have significantly boosted local dining and accommodation businesses, with a reported 20% increase in mall performance and a 30% rise in customer spending since the shows began [5][6] - Jiangsu's Xuzhou has leveraged the "Su Super" football league to enhance local business, with an estimated 64 billion yuan in cultural tourism consumption from May 10 to the end of July, marking a 30% year-on-year growth [8][9] Group 2: Specific Regional Initiatives - In Chongqing, the drone shows have led to a noticeable increase in foot traffic, with key restaurants reporting a 30% increase in customer volume during events [5][6] - Xuzhou has integrated sports events with local businesses, offering discounts and creating themed night markets that attract both locals and tourists [7][8] - Qinghai's Xining has revitalized its night markets, with the Daxin Street night market receiving approximately 1.1 million visitors in July and generating 55 million yuan in revenue [10][11]

Group 1: Cultural and Tourism Consumption Trends - The summer of 2025 sees a variety of new cultural and tourism products and experiences being launched across different regions, focusing on night-time consumption, travel vacations, and dining leisure [1] - Cities like Chongqing, Xuzhou, and Xining are actively promoting the integration of commerce, tourism, culture, and sports to stimulate summer consumption and enhance the quality of life for residents [1] Group 2: Chongqing's Drone Show Impact - Chongqing's drone light show features 5,000 drones creating visual displays, significantly enhancing the night-time atmosphere and attracting more visitors to local dining and accommodation [2] - Since the regularization of the drone shows, local businesses have reported a 20% increase in sales and a 30% rise in customer spending [2][3] - The average occupancy rate of key hotels along the viewing area has increased by over 10 percentage points, reaching above 80% during holidays [3] Group 3: Xuzhou's Sports-Driven Economic Boost - The "Su Super" football league in Xuzhou has led to increased business activity, with local markets and restaurants benefiting from the influx of fans [4][5] - From May 10 to the end of July, Xuzhou's cultural tourism consumption reached over 64 billion yuan, marking a year-on-year growth of approximately 30% [5] Group 4: Xining's Night Market Revival - Xining's old city night market has been revitalized, attracting significant foot traffic with over a thousand stalls offering various goods, including local delicacies and cultural products [6][7] - The Daxin Street night market received around 1.1 million visitors in July, generating revenue of 55 million yuan, while the newly developed Bao Street attracted 3.25 million visitors since its opening [7]