Core Insights - The New Year celebration in Shenzhen has evolved from traditional family gatherings to more personalized and diverse experiences, with events like light shows and concerts gaining popularity among the youth [1][3] - Shenzhen's cultural and tourism market experienced a strong start in 2026, with 3.1164 million visitors during the New Year holiday, a daily increase of 32.3% year-on-year, and tourism revenue reaching 2.093 billion yuan, a daily increase of 36% [1] Group 1: Youth Trends and Preferences - Young people, particularly those born in the 2000s and 1990s, are driving travel trends, with the "00s" demographic accounting for 39% of travelers and the "90s" for 33% [2] - The phrase "love you old self" has become a popular expression among young people, reflecting their desire for meaningful experiences rather than traditional sightseeing [3] Group 2: Event Highlights and Participation - The "King of Glory" Super IP Carnival in Shenzhen attracted significant attention, featuring creative installations and various events, including a New Year flash music concert and competitions, drawing large crowds [3] - The indoor snow park, Qianhai Snow World, hosted a New Year celebration party that combined snow, electronic music, and light shows, receiving 5,200 visitors on January 1 alone [4] Group 3: Economic Impact - Shenzhen's diverse events and attractions generated over 2 billion yuan in revenue over the New Year period, showcasing the city's role as a "self-pleasure" experimental ground for young people [5] - The city’s transportation network played a crucial role in supporting the influx of visitors, with the metro system recording a total passenger volume of 13.05 million on December 31, 2025, marking a 9.8% year-on-year increase [6] Group 4: Transportation Developments - Shenzhen's metro system extended its operational hours during the holiday, contributing to record passenger numbers and enhancing accessibility for residents and tourists [6][7] - The opening of new metro lines improved connectivity, alleviating congestion in key areas and increasing the overall efficiency of the transportation network [7] Group 5: International Travel Trends - Shenzhen Airport has expanded its international flight network, adding nearly 30 new routes to destinations such as Mexico City and Tokyo, resulting in a 44% year-on-year increase in foreign travelers [8] - The airport's efficient transport system has facilitated a significant increase in passenger flow, connecting the city's cultural and tourism activities with global visitors [8]