Core Insights - The company is expanding its product offerings based on the success of its popular "Nai Pi Zi" yogurt, with a new store format that combines freshly baked goods and halal snacks [1][5][7] - The new store, located in Qinghe Wanxianghui, features a clear branding strategy and a compact design, maintaining a focus on affordability [3][4] - The "Nai Pi Zi" yogurt has gained significant traction, with daily sales reaching up to 300,000 cups and some stores selling 20,000 cups in a single day [4][6] Product and Store Format - The new store offers a variety of products, including signature "Nai Pi Zi" yogurt, baked goods like bagels and egg tarts, and snacks such as caramel seeds and pistachios, with prices remaining low [4][6] - The store design emphasizes a small and beautiful concept, with an area of approximately 20-30 square meters and no dining area [3][4] Market Strategy and Competition - The company aims to leverage the popularity of "Nai Pi Zi" yogurt to attract more consumers and diversify its product matrix, addressing the challenges of market competition and product homogeneity [7][8] - The yogurt has become a trending item in the restaurant industry, prompting other brands to launch similar products, with some experiencing over 50% month-on-month sales growth [6][8] Future Plans and Challenges - The company plans to integrate cultural elements into its offerings, collaborating with local attractions to enhance brand visibility and sales [8][9] - Despite the potential for growth, the company faces challenges in maintaining competitive advantages in a crowded market, particularly in the baked goods and halal food sectors [8][9]