中新网绍兴2月16日电 题：小桌年夜饭成新风尚：团圆重氛围 消费更多元 作者 项菁 "以前就想菜品多、摆满一大桌，现在觉得一家人小聚更自在，餐厅还能围炉煮茶，同样温馨又热 闹。"往年的年夜饭，浙江杭州市民张婷一家三口主要跟亲戚家拼桌，今年他们选择了本地一家环境雅 致的私房菜餐厅，早早预订了三人套餐。 作为中国人辞旧迎新的重要仪式，近些年，年夜饭的餐桌规模正悄然发生变化，小桌化趋势明显。除了 动辄十人的大桌团圆饭，两人、三四人的精致小桌，或是温馨便捷的自助餐形式，已成为不少民众的过 年新选择。 绍兴一家 餐厅推出的年夜饭四人包间。项菁 摄 在绍兴，不少餐饮商家敏锐捕捉到这一趋势，积极推出适配小家庭的年夜饭。如"阳明先生的院子"餐厅 今年首次推出年夜饭小桌套餐。该餐厅店长顾丽霞受访时介绍，这两年大桌年夜饭的需求量依然可观， 但咨询小桌套餐的客人也在逐年增加，今年特地推出小桌套餐，满足不同家庭的需求。 今年春节假期长达九天，"旅行过年"成为不少家庭的选择，一家人的年夜饭也随之安排在旅行目的地城 市。部分餐饮酒店精准捕捉这一需求，推出形式多样的年夜饭。 绍兴鲁迅故里是每年春节期间游客的热门打卡地。景区附近、鲁迅笔下的 ...

"逃离城市流水线，今年年夜饭来点"野"的！ "去乡亲们家里吃年夜饭，杀猪宴、流水席，还有烟花、年俗集市等着你" "田边开席，农场家宴"！ …… 今年过年，乡村年夜饭"异军突起"成新宠。 家乡土菜配上年味活动，还融合住宿餐饮旅游一条龙，开创了年夜饭新风潮。 到底乡村年夜饭是怎样的新模式？ 是否能能靠着"文旅+餐饮"闯出一条差异化的新赛道，让餐企在春节旺季分一杯羹？ 1 乡村年夜饭成新顶流， 吃、住、玩一站配齐 年夜饭一直是餐饮人到春节必争的"战场"。 但之前大多还停留在主打包厢的餐厅，或者大厨菜配送到家。 像是杭州市萧山区进化镇大汤坞新村的杭州天域开元观堂酒店陈经理接受记者采访时表示："6个包厢已经全部预订满员，只剩下大厅还有空位，有不少来 自江苏和上海远道而来的客人，他们大多选择住宿、吃饭的搭配套餐"。 2、菜品围绕"乡土本味"，溜达鸡、水库鱼、自家手作腊味 除了乡村风景吸引顾客，最吸引城里人的，还是村里的山野美食。 菜品上，主打一个 "土" 字，全是村里的特色。 今年不同于以往，乡村年夜饭成为顾客新宠。 1、本地近郊游+跨省度假，乡村年夜饭成团圆新主场 以往过年，无论是城里还是村里，大家都是在自己家里过年。 ...

Core Insights - The strategic partnership between Shuanghui Development and Huaqiang Fantawild marks a significant collaboration between two leading national brands in the meat industry and cultural tourism sectors [1][3] - The collaboration aims to enhance the dining experience for visitors at Fantawild's theme parks by integrating Shuanghui's quality products into their offerings starting from January 1, 2026 [3][5] Group 1: Partnership Details - The signing ceremony took place at the headquarters of Huaqiang Fantawild, attended by key executives from both companies, including Shuanghui's Chairman Wan Hongwei and Fantawild's Chairman Liu Daoqiang [3] - The partnership is set to last for three years, focusing on the integration of both companies' customer bases and supply chain advantages to upgrade visitor dining experiences [3][5] Group 2: Strategic Goals - Shuanghui aims to leverage its brand philosophy of bringing delicious food to households, aligning with Fantawild's focus on creating joyful experiences for families [3][5] - Future initiatives include the establishment of themed stores, co-development of customized food products based on the popular "Boonie Bears" IP, and the creation of a "Culinary Innovation Laboratory" to introduce healthy new products [3][5] Group 3: Industry Impact - Shuanghui Development is recognized as a key player in the agricultural industry with a comprehensive supply chain, while Huaqiang Fantawild is a leading cultural technology group with extensive experience in creating and operating cultural tourism attractions [5] - The collaboration is expected to set a new standard for cross-industry cooperation, combining offline experiences with online marketing strategies to create a new consumer symbol [5]

Core Insights - The company is expanding its product offerings based on the success of its popular "Nai Pi Zi" yogurt, with a new store format that combines freshly baked goods and halal snacks [1][5][7] - The new store, located in Qinghe Wanxianghui, features a clear branding strategy and a compact design, maintaining a focus on affordability [3][4] - The "Nai Pi Zi" yogurt has gained significant traction, with daily sales reaching up to 300,000 cups and some stores selling 20,000 cups in a single day [4][6] Product and Store Format - The new store offers a variety of products, including signature "Nai Pi Zi" yogurt, baked goods like bagels and egg tarts, and snacks such as caramel seeds and pistachios, with prices remaining low [4][6] - The store design emphasizes a small and beautiful concept, with an area of approximately 20-30 square meters and no dining area [3][4] Market Strategy and Competition - The company aims to leverage the popularity of "Nai Pi Zi" yogurt to attract more consumers and diversify its product matrix, addressing the challenges of market competition and product homogeneity [7][8] - The yogurt has become a trending item in the restaurant industry, prompting other brands to launch similar products, with some experiencing over 50% month-on-month sales growth [6][8] Future Plans and Challenges - The company plans to integrate cultural elements into its offerings, collaborating with local attractions to enhance brand visibility and sales [8][9] - Despite the potential for growth, the company faces challenges in maintaining competitive advantages in a crowded market, particularly in the baked goods and halal food sectors [8][9]

3月，餐饮企业围绕"春日主题"展开多元化创新，满足消费者对季节性和品质化餐饮的需求。中国烹饪 协会表示，随着"五一"假期临近，餐饮企业可结合赏花、踏青等消费场景，开发文旅套餐(如户外野 餐、景区主题餐厅)，延长消费链条。 中国烹饪协会同时提出，当前餐饮企业仍面临成本压力、消费分层、外部不确定性等因素的挑战。食 材、人力成本上涨压缩企业利润空间。高端与平价市场需求分化，中小企业竞争压力加剧。餐饮企业可 以结合节日、节气打造限时主题营销，提升消费频次。拓展社区餐饮、银发经济等细分市场，同时鼓励 餐饮企业积极参与外贸优品内销等促消费活动。 新京报讯(记者王萍)近日，国家统计局发布数据显示，2025年一季度全国餐饮收入达14027亿元，同比 增长4.7%。中国烹饪协会分析认为，《提振消费专项行动方案》在政策层面引导助力了餐饮品质升 级，同时春日主题、餐饮+文旅等激活了消费活力。协会鼓励餐企拓展社区餐饮等细分市场，积极参与 外贸优品内销等促消费活动。 根据国家统计局数据，今年3月餐饮收入4235亿元，同比增长5.6%，增速较去年同期下降1.3个百分点， 但限额以上单位餐饮收入同比增长6.8%，增速较去年同期提升3.6个 ...