此次签约在华强方特集团总部举行，双汇发展营销负责人李凯、华强方特集团副总裁陈祖尧作为双方代表现场签约，双汇发展董事长万宏伟、华强方特集 团董事长刘道强共同见证了这一历史性时刻。 12月24日，双汇发展（000895）与华强方特战略合作签约仪式在深圳举行。双汇发展董事长万宏伟、华强方特集团董事长刘道强出席签约仪式。此次携手 既是两大国民品牌深度对接的重要契机，更标志着肉类行业与文旅龙头企业战略合作的正式落地。双方核心客群高度契合，将实现"餐饮+文旅"精准触 达，开启"美味+欢乐"新篇章。 仪式现场，陈祖尧在致辞中表示，华强方特作为中国文旅行业领军企业，凭借文化+科技的创新模式，已在全国二十余座城市建成40余座文旅景区，游客 接待量连续两年位居全球第二，《熊出没》IP更是驰名海内外。双汇是中国肉类行业领军者，以卓越品质守护消费者"舌尖上的安全与美味"。此次签约标 志着双方为期三年的深度合作正式启动，2026年元旦起，双汇优质产品将率先入驻全国方特文旅景区，通过整合双方客流与供应链优势，全面升级游客餐 饮体验。 双汇发展是农业产业化国家重点龙头企业，拥有覆盖全产业链的30个现代化肉类加工基地和200多万个销售终端。 ...

Core Insights - The company is expanding its product offerings based on the success of its popular "Nai Pi Zi" yogurt, with a new store format that combines freshly baked goods and halal snacks [1][5][7] - The new store, located in Qinghe Wanxianghui, features a clear branding strategy and a compact design, maintaining a focus on affordability [3][4] - The "Nai Pi Zi" yogurt has gained significant traction, with daily sales reaching up to 300,000 cups and some stores selling 20,000 cups in a single day [4][6] Product and Store Format - The new store offers a variety of products, including signature "Nai Pi Zi" yogurt, baked goods like bagels and egg tarts, and snacks such as caramel seeds and pistachios, with prices remaining low [4][6] - The store design emphasizes a small and beautiful concept, with an area of approximately 20-30 square meters and no dining area [3][4] Market Strategy and Competition - The company aims to leverage the popularity of "Nai Pi Zi" yogurt to attract more consumers and diversify its product matrix, addressing the challenges of market competition and product homogeneity [7][8] - The yogurt has become a trending item in the restaurant industry, prompting other brands to launch similar products, with some experiencing over 50% month-on-month sales growth [6][8] Future Plans and Challenges - The company plans to integrate cultural elements into its offerings, collaborating with local attractions to enhance brand visibility and sales [8][9] - Despite the potential for growth, the company faces challenges in maintaining competitive advantages in a crowded market, particularly in the baked goods and halal food sectors [8][9]