Workflow
现烤牛羊肉串
icon
Search documents
餐饮夏日新品集中上线,“产品+场景+文化”融合消费受追捧
Bei Ke Cai Jing· 2025-07-15 08:43
Group 1 - The summer season has led to increased consumer demand for refreshing and seasonal food ingredients, prompting innovation across various categories in the restaurant market [1] - According to Hongcan Research Institute, in June, 20 Western fast food brands launched a total of 66 new products, while 16 hot pot brands introduced 68 new items [1] - The hot pot new products are categorized into various types, with the most new items in the hot pot side dishes category, totaling 37, accounting for 54.4% of the total new products [1] Group 2 - Haidilao has launched a "night snack menu" targeting the peak period from June to August, featuring various summer new products including hot pot bases, dipping items, snacks, drinks, and barbecues [2] - The new menu includes unique items like "Waterfall Squid Slices" and a vegetable mix called "Melon Party," along with upgraded classic night snack combinations [2] - Domino's has introduced six new durian-themed products and is running a limited-time promotion on summer beverages in 16 cities [3] Group 3 - The Ministry of Commerce and the National Development and Reform Commission have released guidelines encouraging innovation in the restaurant industry, focusing on enhancing consumer experiences and diversifying offerings [3] - Haidilao has opened nearly 30 night snack theme stores in major cities, transforming hot pot restaurants into "Live houses" with DJ performances and cocktail shows [3]