今年国庆、中秋长假期间，医美消费迎来一波高峰。中国商报记者走访多家医美机构发现，不少消费者利用假期践行"变美"计划，医美市场呈现供需两旺 态势。此外，男性消费者比例上升，选择进行植发、肉毒素注射（去皱、瘦脸）以及皮肤管理的男性明显增多。 当前，在医美市场上，一股追求理性与专业化的潜流在消费者中涌动。（资料图，图片由CNSPHOTO提供） "美丽投资"成焦点 男性消费者加速入场 10月2日上午11点，北京合生汇商圈的新氧线下门店内的候诊区已经坐了不少等待咨询和消费的顾客，其中不乏一些从外地来的"求美者"。 "平时工作太忙，恢复期也不方便，国庆长假正好有足够的时间来完成早就想做的项目，还不影响工作。"在候诊区的李薇（化名）告诉记者，她提前两个 月就预约了眼综合和注射微整形，预算在5万元左右。"这对我来说不是冲动消费，而是一项长期投资。" 像李薇这样的消费者并非个例。北京某连锁医美机构负责人张丽敏告诉记者，今年国庆前一周，平台下单量环比增长显著，搜索热度最高的项目包括热玛 吉、光子嫩肤、玻尿酸填充等轻医美项目。预约到店人数较多的城市包括北京、上海、广州、成都和杭州。 记者发现，今年国庆、中秋假期，医美消费呈现出一些 ...

Group 1 - The UK beauty industry is experiencing significant growth, with a market size of £30.4 billion, growing at a rate four times faster than the overall economy [1] - Non-surgical treatments and beauty services are the fastest-growing segments, with a projected growth rate of 15% in 2024 [1] - The beauty industry's direct contribution to the UK GDP exceeds that of the sports and entertainment sectors, accounting for 1.1% of the total economy [1] Group 2 - The industry is expected to create 48,000 new jobs in 2024, primarily in salons and clinics, bringing total direct employment to 496,000, surpassing the public utilities and telecommunications sectors [1] - Social media and celebrity influence are driving trends, with 23% of men aged 18-34 having tried cosmetic procedures, slightly higher than women in the same age group [1] - The number of men receiving facial injections has increased by 70% over the past two years [1] Group 3 - However, the UK beauty products export value is projected to decline to £4.3 billion in 2024, significantly lower than the peak around 2010 [2] - The decline in exports is attributed to Brexit and increased global trade barriers, prompting calls for policymakers to alleviate export pressures [2] - Despite strong fundamentals, the growth rate of the UK medical aesthetics industry is expected to slow to around 3% in 2025 due to cautious consumer spending on beauty [2]

Core Viewpoint - The article discusses the risks and consumer pitfalls associated with cross-border medical beauty services, particularly in South Korea, highlighting the need for consumers to exercise caution and make informed decisions [2][3][9]. Group 1: Consumer Warnings - Influencer Li Jiaqi advises against ordinary women pursuing medical beauty due to high costs and potential risks, emphasizing that significant procedures should be avoided unless one is wealthy and has time [3][6]. - The Chinese Association of Plastic Surgery has issued warnings to consumers to be cautious of low prices and to prioritize safety and reliability in medical beauty services [9]. - Many cross-border medical beauty institutions lure consumers with enticing marketing tactics such as "super low prices" and "limited-time discounts," which can lead to consumer rights violations and disrupt industry order [11][12]. Group 2: Market Dynamics - The South Korean medical beauty market is projected to grow from $5.7214 billion in 2023 to $11.4 billion by 2029, with a compound annual growth rate of 12.29% [11]. - The influx of foreign consumers has significantly contributed to the growth of South Korea's medical beauty sector, with foreign medical spending reaching 250 billion KRW in the first half of 2023, primarily in plastic surgery [11]. - The Chinese market is becoming a key target for South Korean medical beauty institutions, with China being the third-largest medical beauty market globally, valued at 142.7 billion CNY in 2019 and expected to grow at a compound annual growth rate of 27.7% over the next five years [20]. Group 3: Consumer Experiences - Many consumers report negative experiences with South Korean medical beauty institutions, including unexpected upselling of services and significant price discrepancies between advertised and actual costs [12][13][14]. - Language barriers and lack of information often leave Chinese consumers vulnerable to exploitation, with reports of institutions charging different prices for locals and foreigners [14]. - The prevalence of illegal substances and unregulated practices in the industry poses serious health risks, leading to complications such as infections and tissue necrosis [17]. Group 4: Industry Competition - Despite the challenges, South Korean medical beauty institutions maintain a competitive edge due to their cost-effectiveness and the rapid approval process for medical devices and drugs [21]. - The domestic medical beauty market in China is also expanding, with advancements in technology and decreasing costs for materials like hyaluronic acid and botulinum toxin, allowing for higher quality services [21][22]. - The market for botulinum toxin is expected to reach 18 billion CNY by 2025, driven by increasing competition and regulatory improvements [22].