Group 1 - The "youth economy" is thriving post-exams, with medical beauty institutions experiencing their busiest season as students combine beauty treatments with travel [1][4] - There is a notable increase in student patients, with a reported 10% to 30% rise in visits to dermatology departments and over a hundred additional surgeries per month in cosmetic centers during July and August [5][6] - Popular procedures among students include double eyelid surgery, rhinoplasty, and facial fillers, with demand increasing by 30% compared to regular periods [5][6] Group 2 - Many students are traveling abroad for medical beauty treatments, particularly to South Korea, where the cost-effectiveness and quality of services attract them [7][8] - Social media plays a significant role in promoting the trend, with discussions and content related to beauty treatments and travel gaining immense popularity [9] - The collaboration of medical beauty and tourism services is crucial, with South Korea offering comprehensive packages that include medical visas and local support for foreign patients [11] Group 3 - Cities like Chengdu are positioning themselves as medical beauty hubs, with plans to generate 100 billion yuan in revenue by 2025 through strategic development policies [11][12] - The shift in consumer preferences towards integrated wellness and beauty experiences is creating opportunities for new business models that combine medical beauty with tourism [12] - The industry faces challenges, including the risk of students falling prey to low-cost, unregulated clinics and the potential for miscommunication during overseas treatments [13][14]

Core Viewpoint - The article highlights the booming trend of "medical beauty + tourism" among young students in China, particularly after the college entrance examination, indicating a significant increase in demand for cosmetic procedures during the summer months [3][10][11]. Group 1: Market Trends - The summer period post-exams sees a surge in medical beauty procedures, with reports indicating a 10% to 30% increase in student patients at certain hospitals [5][8]. - Popular procedures among students include double eyelid surgery, rhinoplasty, and facial contouring, with a reported 30% increase in related business during the summer [7][10]. - The trend of students traveling to major cities or abroad for cosmetic procedures is growing, with a notable flow from second and third-tier cities to first-tier cities and international destinations like South Korea and Japan [8][10]. Group 2: Economic Impact - The report from Deloitte indicates that 31% of middle to high-income individuals plan to seek cosmetic procedures abroad in 2024, translating to over 9 million potential outbound medical beauty seekers based on current estimates [10]. - Chengdu is positioning itself as an "international medical beauty capital," with plans to achieve a revenue target of 100 billion yuan by 2025 [16]. Group 3: Consumer Behavior - Young consumers are increasingly calculating the cost-benefit ratio of beauty procedures, often opting for international options due to lower prices and perceived higher quality [9][14]. - Social media plays a significant role in promoting this trend, with platforms like Xiaohongshu and Douyin generating substantial discussions and views on beauty transformations and travel experiences [11]. Group 4: Service and Infrastructure - South Korea offers comprehensive services for medical tourists, including medical visas and bilingual support, enhancing the appeal for Chinese students seeking cosmetic procedures [15]. - Domestic cities are also exploring innovative models that combine tourism and medical beauty, with initiatives to develop unique beauty tourism routes [16]. Group 5: Risks and Challenges - Despite the growing trend, there are significant risks associated with low-cost procedures, including the potential for infections and financial pitfalls from "beauty loans" [18][19]. - Language barriers and lack of regulatory oversight for local guides can lead to miscommunication and unsafe practices in foreign medical settings [20].

Core Viewpoint - The article discusses the rising trend of cosmetic procedures among high school graduates during the summer after college entrance examinations, highlighting both the appeal and the associated risks of medical beauty treatments [1][9]. Group 1: Trends in Cosmetic Procedures - There is a noticeable increase in the number of high school graduates seeking cosmetic procedures, with patient numbers rising by approximately 30% during the summer following the college entrance exams [2][3]. - Popular procedures among high school graduates include double eyelid surgery, facial slimming injections, and laser treatments for acne and blemishes [4][5]. Group 2: Marketing Strategies by Medical Institutions - Medical institutions, both public and private, are actively promoting special offers targeting high school graduates, with discounts ranging from 60% to 80% on various cosmetic procedures [5]. - Social media discussions around cosmetic procedures as rewards for academic achievements are prevalent, indicating a cultural shift towards valuing appearance among young adults [5][12]. Group 3: Risks and Concerns - Experts warn that many cosmetic procedures may not be suitable for high school graduates, emphasizing the need for proper assessments before undergoing surgery [9][11]. - There are significant risks associated with cosmetic procedures, including potential psychological impacts and complications from unregulated practices, as illustrated by cases of patients suffering from adverse effects after seeking low-cost treatments [8][12]. Group 4: Recommendations for Parents and Youth - Experts recommend that parents guide their children in understanding the risks of cosmetic procedures and help them develop a healthy self-image [13]. - It is advised that both parents and students seek information from qualified medical institutions and be cautious of misleading advertisements that may encourage impulsive decisions regarding cosmetic enhancements [12][13].

Core Insights - JD Health has launched its first offline self-operated medical beauty clinic, "JD Medical Beauty (Yizhuang Store)," in Beijing, integrating it into the JD Medical Beauty channel [1] - The clinic aims to provide safe, effective, and transparent light medical beauty services, with extended operating hours to accommodate working professionals [1][3] Company Developments - The JD Health Checkup Center (Yizhuang Store) has been operational since July 2023 and offers various specialty outpatient services, including internal medicine, surgery, dentistry, and traditional Chinese medicine [3] - The JD Medical Beauty (Yizhuang Store) offers services such as skin whitening, water light beauty, anti-aging treatments, and wrinkle reduction, with promotional discounts available [4] Industry Context - The medical beauty market in China is projected to reach nearly 300 billion yuan by 2024, indicating significant growth potential [4] - Competitors in the medical beauty sector include Meituan, which reported a 38.5% year-on-year increase in new medical beauty institutions, and other platforms like Taobao and Douyin that are also entering the market [4]

Industry Overview - The Chinese medical beauty market is expanding rapidly, with a market size of 217.9 billion yuan in 2021, expected to exceed 1 trillion yuan by 2030 [1] Internet Giants Entering the Market - Major internet companies are investing in the beauty economy, with Alibaba introducing international medical beauty brands through Tmall International and launching "medical beauty installment + effect insurance" products [2] - Meituan's GMV for medical beauty is projected to surpass 38 billion yuan in 2024, with new first-tier cities contributing 47% [2] - ByteDance's Douyin medical beauty section has a daily view count of 230 million, while Pinduoduo's "100 billion subsidy" has reduced prices for certain projects by 40% [2] JD Health's Entry - JD Health has opened its first offline medical beauty clinic in Beijing, with plans for further expansion [3] - The clinic offers popular light medical beauty services and is integrated with JD's app [3] - JD's medical beauty strategy includes three phases: platform building, supply chain integration, and offline implementation [4] Seasonal Surge in Medical Beauty Procedures - There is a noticeable increase in medical beauty procedures among high school graduates during the summer, with some hospitals reporting a 30% increase in business volume [6] - Popular procedures among this demographic include double eyelid surgery and facial contouring injections [6][7] Expert Opinions on Youth and Medical Beauty - Experts caution against medical beauty procedures for minors, emphasizing the risks and the need for proper assessment [8][9] - Parents are encouraged to guide their children towards healthy aesthetic values and to seek qualified medical institutions for any necessary treatments [9]

Core Viewpoint - The trend of cosmetic surgery among minors is increasing, with a notable rise in consultations from younger individuals, including those as young as 11 years old, during the summer vacation period [1][2]. Group 1: Trends in Cosmetic Surgery - There has been a doubling in the appointment volume for cosmetic surgeries at hospitals, with many parents bringing their children for consultations after exams [2]. - The trend of younger individuals seeking cosmetic procedures is becoming more prevalent, with high school students now joining the ranks of those seeking surgery [1]. Group 2: Risks and Concerns - Experts warn that cosmetic surgery for minors poses significant risks due to incomplete development of facial bones, muscles, and soft tissues, which can lead to imbalances in facial proportions [6][10]. - Certain invasive procedures, such as double eyelid surgery and rhinoplasty, are not recommended for individuals under 18 due to the potential for serious complications [8]. - Non-invasive procedures, while seemingly safer, can still have adverse effects on young individuals, as their skeletal development is not yet complete [10]. Group 3: Recommendations for Specific Conditions - Medical professionals suggest that certain facial defects affecting physiological function, such as congenital conditions, should be addressed early in childhood [12][13]. - Concerns regarding the proportionality of ear reconstruction in children as they grow are unfounded, as the cartilage used for such procedures grows with the child [13].

Core Viewpoint - The article discusses the rising trend of cosmetic procedures among high school graduates during the summer after college entrance examinations, highlighting both the popularity and the associated risks of such medical aesthetics [1][2][3]. Group 1: Industry Trends - There has been a significant increase in cosmetic procedures among high school graduates, with some hospitals reporting a 10% to 30% rise in student patients during the summer months [3]. - The demand for cosmetic procedures, particularly among high school graduates, has led to a 30% increase in business volume for cosmetic surgery departments during the summer, with estimates indicating this trend is on the rise each year [3][5]. - Popular procedures among this demographic include double eyelid surgery, botulinum toxin injections, and hyaluronic acid fillers, with botulinum toxin being the most sought-after in recent years [3][5]. Group 2: Medical Risks and Considerations - Experts warn that the notion of "no risk" associated with micro-aesthetic procedures is misleading, as these procedures can have complications and should only be performed in qualified medical institutions [7][8]. - The physiological structures of minors are still developing, and their aesthetic perceptions are not fully formed, making them susceptible to unrealistic beauty standards influenced by external factors [9][10]. - There are potential psychological impacts on minors if the outcomes of cosmetic procedures do not meet their expectations, which can lead to emotional distress [10]. - Medical professionals advise against cosmetic procedures for minors unless there are significant physical issues that necessitate intervention, emphasizing the importance of parental guidance and education on healthy beauty standards [10][13]. Group 3: Types of Procedures and Complications - Cosmetic procedures are categorized into surgical (e.g., double eyelid surgery, rhinoplasty, liposuction) and non-surgical (e.g., light therapy, injections, thread lifting) [14]. - Non-surgical procedures, while generally perceived as less risky, can still lead to short-term complications such as skin redness, swelling, and long-term issues like pigmentation changes and scarring [14]. - Injection-related complications can include unevenness at the injection site, granuloma formation, and in rare cases, severe outcomes like skin necrosis or blindness [14].

21世纪传媒 · 公众号矩阵成员。 以下文章来源于21新健康 ，作者唐唯珂 作 者丨唐唯珂 编 辑丨季媛媛、江佩佩 21新健康 . 近日，网红主播李佳琦在直播中说不建议普通女生做医美。4月1 3日， 相关 话题词登顶热搜， 引发热议。 李佳琦称， 不建议普通女生做医美，因为做这个要花很多钱，还面临风险 ： "我说实话，有钱有闲去做医美，没钱没闲别做了。你一次想要一个水光针让你皮肤好到什么 程度，不可能。可能很多医美机构都会恨我，但是我就告诉你们不可能。 然后一些大动的东西，咱们不是做明星的，别做，有风险。什么垫鼻子、削骨、拉皮，别，你 只会后悔。" 李佳琦还表示："有些博主说现在去哪里好方便，周五下了班直接飞过去，落地签，去做一个 什么水光针好便宜，美眉们， 当你突然看到一个广告、一个项目飞起来的时候，都是有人推 的，有资本在后面推让你们去做各种东西，请理性消费，快乐购物 。" 起底跨境医美机构 返点高达2 0%—5 0% 近日，中国整形美容协会也发布重要警示，提醒消费者提高风险防范意识，切勿盲目被低价迷 惑，忽视医疗美容最关键的安全性与可靠性。 近年来，跨境医美机构乱象层出不穷，部分医美机构通过借助抖音、小 ...