Workflow
玻璃漂流项目
icon
Search documents
种粮不灵、“种草”很行!这个小镇“水墨丹霞”出圈了
Xin Hua Wang· 2025-11-03 06:40
Core Viewpoint - The transformation of Shuping Town in Lanzhou from an agricultural area with poor soil to a thriving tourist destination showcases the economic potential of unique geological features, attracting millions of visitors and generating significant revenue growth [1][6][10]. Economic Impact - The Lanzhou "Ink Wash Danxia" scenic area received over 100,000 visitors during the National Day and Mid-Autumn Festival holiday, marking an 8% increase compared to the previous year, with revenue growth of 35.27% [1]. - In 2023, the scenic area welcomed 750,000 visitors, with projections of 1.15 million for the following year, and a single-day record of over 20,000 visitors [6]. - The first-year operating income was over 30 million yuan, increasing to 70 million yuan in the second year, with expectations for further growth in the current year [6]. Tourism Development - The scenic area was officially opened in 2023, featuring a visitor center, viewing platforms, transportation systems, and smart tourism services, making it a comprehensive destination for geological sightseeing, cultural experiences, ecological leisure, and educational research [5][6]. - Innovative tourism products, including low-altitude flight experiences and large-scale performances, have been developed to enhance visitor engagement [9]. Community Benefits - The booming tourism has led to the growth of local homestays and farmhouses, providing new income sources for residents [9]. - Local agricultural products, such as apricots and peaches, have found a market within the scenic area, further diversifying income streams for farmers [9]. Recognition - The Lanzhou "Ink Wash Danxia" scenic area has been selected as a typical case for the 2024 National New Consumption Scenarios by the National Development and Reform Commission, highlighting its successful integration of tourism and local resources [10].
中国经济样本观察·“镇”了不起丨种粮不灵、“种草”很行!这个小镇“水墨丹霞”出圈了
Xin Hua Wang· 2025-11-03 02:07
Core Insights - The transformation of Shuping Town in Lanzhou from an agricultural area to a thriving tourist destination showcases the economic potential of geological wonders like the "Ink Wash Danxia" landscape [1][5][11] Group 1: Economic Impact - The "Ink Wash Danxia" scenic area attracted over 100,000 visitors during the recent National Day and Mid-Autumn Festival holidays, marking an 8% increase compared to the previous year, with revenue growth of 35.27% [1][7] - In 2023, the scenic area received 750,000 visitors, with projections to increase to 1.15 million in the following year, and a single-day record of over 20,000 visitors was achieved [7][11] - The first year of operational revenue reached over 30 million yuan, increasing to 70 million yuan in the second year, with expectations for significant growth in the current year [7] Group 2: Development and Infrastructure - The local government halted brick kiln operations in 2016 to protect the geological landscape and developed diverse tourism products around the Danxia features [5][9] - The scenic area officially opened in 2023, featuring visitor centers, viewing platforms, transportation systems, and smart tourism services, making it a comprehensive destination for geological sightseeing, cultural experiences, and ecological leisure [5][9] Group 3: Community and Cultural Integration - The booming tourism has led to the growth of local homestays and farmhouses, providing new income channels for residents, with local agricultural products like apricots and peaches selling well [9][11] - Innovative services such as helicopter and hot air balloon tours, along with large-scale performances, have been introduced to enhance visitor experiences [9][11] - The scenic area has been recognized as a typical case of new consumption scenarios for 2024 by the National Development and Reform Commission, highlighting its successful integration of natural resources and cultural tourism [11]