是万里山河岁岁安澜，也是寻常百姓一饭一蔬；是盛唐文脉千年不绝，也是此刻杯中这一缕醇香。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 当2026马年的新春脚步踏遍山河，团圆的烟火气漫过街巷，白酒行业的春节营销战场，早已告别了单纯的让利比拼，转而奔赴一场与消费者的情感共鸣之 约。在同质化叙事泛滥的当下，如何让品牌理念跳出口号，走进每个人的新春日常？作为中国知名酒业品牌，剑南春给出了一份动人的答案。 这一年，剑南春打破平台、领域边界，联动抖音、腾讯、新浪、《中国国家地理》等平台，携手国漫、餐饮、民俗等IP，将文化厚度、互动温度、体验质 感与福利诚意融为一体，用一场有温度、有深度、有故事的营销实践，让"家国同春"从抽象符号，化作每一次举杯的温情与团圆的欢喜。 山河有春，酒为信使 什么是"家国同春"？ 剑南春深谙，白酒从来不只是白酒。它是承载文化的容器，也是传递情感的媒介。2026马年新春，品牌跳出"单一IP联动"的局限，以多平台、多领域深度 共生，让千年酒韵与新春文化、地域风情、时代精神彼此滋养，讲好一个可触摸、可共情的"家国同春"。 这场叙事的起笔，落在山河之间。 剑南春与《中国国家地理》携手走进新疆 ...

Core Viewpoint - The article highlights the significant developments and cultural initiatives of Jian Nan Chun, a leading company in the Chinese liquor industry, particularly during the 2025 Sichuan International Wine Expo and the "Hua Xia Aesthetics" conference, showcasing its commitment to innovation and tradition in liquor production [2][11]. Group 1: Company Developments - Jian Nan Chun's new phase of the Da Tang National Liquor Ecological Park has been inaugurated, which will add 30,000 to 50,000 tons of high-quality liquor production capacity, marking a key step in the company's high-quality development [2][6]. - The total investment for the Da Tang National Liquor Ecological Park phase II project is 1.667 billion yuan, expected to boost annual industrial output value by over 10 billion yuan [6]. - The company has established a full lifecycle traceability platform covering quality control, production management, logistics, and marketing, enhancing product quality and production efficiency through data integration [10]. Group 2: Cultural and Historical Significance - Jian Nan Chun's history dates back 1,500 years, with its origins as the imperial liquor of the Tang Dynasty, which adds a prestigious quality to its brand [13]. - The company has developed a complete product matrix to meet diverse consumer needs, including collaborations with cultural institutions to enhance brand value through cultural products [13][14]. - The establishment of the Tian Yi Lao Hao Museum in Jian Nan Old Street showcases the rich history of Chinese liquor, integrating cultural heritage with modern branding efforts [17][18]. Group 3: Industry Context - The Deyang region, where Jian Nan Chun is located, has been recognized as a "Chinese Famous Wine City" and is experiencing significant growth, with a projected output value of over 30 billion yuan for the local liquor industry by 2024 [19][20]. - The region's favorable natural conditions, including its location in the golden liquor-making belt, contribute to its reputation and production capabilities, with a 31.2% year-on-year increase in liquor production [19][20]. - Experts suggest that Deyang should leverage its brand advantages to enhance regional development and expand into international markets [20].