珠水映像MR幻境光影秀

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聚焦文博会丨前沿与温度兼具 穗企文化产业“火”出圈
Guang Zhou Ri Bao· 2025-05-25 15:30
Group 1: Cultural Innovation and Technology Integration - Guangzhou local enterprises showcased innovative cultural experiences at the 21st Cultural Expo, blending technology with traditional culture [1][2] - The "Dynamic Bicycle" experience allows users to explore historical narratives through a virtual cycling system, enhancing cultural engagement [2][3] - The "Pearl Water Imaging" MR light and shadow show, set to launch in January 2025, combines MR technology with city night tours, offering immersive historical insights [2][3] Group 2: Traditional Craftsmanship and Market Impact - Handcrafted products, such as crochet flowers and dolls, demonstrate the potential of traditional crafts to generate income and promote cultural heritage [4][5] - The integration of traditional techniques with modern market demands can lead to successful product development and employment opportunities [4][5] Group 3: IP Development and Market Expansion - Original IPs in the toy and animation sectors are driving significant market growth, with successful products achieving over 1 billion yuan in retail sales [8][9] - The company Unicorn (Guangdong) Animation Culture is leveraging its IP to create a comprehensive industry chain, focusing on international market expansion [8][9] Group 4: Short-form Content as a Growth Engine - Short dramas are emerging as a new engine for cultural export, with global in-app purchases projected to reach $2.3 billion by March 2025 [10] - Companies like Guangxi Light Box Power Culture are developing full-service solutions for short drama production and international distribution, tapping into a growing market [10]
广州好物 颜值与科技齐飞
Guang Zhou Ri Bao· 2025-05-25 02:28
Group 1: Technology and Cultural Integration - Guangzhou local enterprises are successfully integrating technology with cultural products, enhancing market applications and changing lifestyles [2][3] - The "Dynamic Bicycle" by Litian Cultural Technology Group combines real-time historical storytelling with virtual cycling experiences using UE engine technology [3] - The "Pearl Water Reflection" MR light and shadow show, set to launch in January 2025, will allow tourists to explore Guangzhou's history through MR technology on cruise ships [3] Group 2: AR and Space Computing - Visionary Electronics showcased the Xrany X1 AR glasses, enhancing cultural interactions by presenting animations and explanations as users approach artifacts in museums [4] - Chengjing Technology, a leader in spatial computing, focuses on integrating AI and spatial computing to enhance cultural experiences [4][5] Group 3: Handicrafts and Cultural Products - Handcrafted products like crochet flowers and dolls from local artisans are gaining popularity, demonstrating the potential of traditional crafts in the market [6] - Original Warehouse Cultural Technology Company is leveraging digital technology for IP licensing, collaborating with over 20,000 small businesses to develop cultural products [6][7] Group 4: Gaming Industry and International Expansion - Guangzhou's gaming industry is projected to generate approximately 140.67 billion yuan in total revenue in 2024, with overseas revenue reaching 19.06 billion yuan [8][9] - The "Overseas Index" released by the Guangzhou Game Industry Association indicates that Guangzhou's gaming companies account for 45% of the province's total overseas gaming revenue, particularly excelling in the SLG genre [9]