Core Viewpoint - The price of badminton has significantly increased, with some brands experiencing price hikes of up to 100%, making it comparable to gold in terms of value appreciation, but unlike gold, badminton is a consumable product [4][9][10]. Group 1: Price Increases and Market Dynamics - Major badminton manufacturers like Yonex and Victor have announced price increases ranging from 5% to 29% since April, affecting not only badminton but also related equipment [8]. - The price of a popular high-end badminton model, AS-05, has risen from 95 yuan to 190 yuan per tube, reflecting a 100% increase [9]. - The rising prices have deterred new players from entering the sport, leading to a decrease in participation and sales of badminton equipment [10][12]. Group 2: Consumer Behavior and Adaptations - Consumers are adapting to the price hikes by seeking lower-cost alternatives, such as participating in non-inclusive games where they bring their own cheaper shuttlecocks [12][13]. - Some players are resorting to purchasing artificial shuttlecocks, which are cheaper but do not match the quality of natural ones [35]. - The overall cost of playing badminton has increased, with monthly expenses easily surpassing 1,000 yuan for regular players, transforming badminton from a popular sport into a niche luxury activity [33]. Group 3: Supply Chain and Production Issues - The production of badminton shuttlecocks is heavily reliant on the supply of goose and duck feathers, which has been affected by a decrease in poultry production, leading to soaring prices for raw materials [21][20]. - The supply of badminton courts is also insufficient, with a significant increase in the number of courts in major cities, yet still falling short of demand [18]. - The supply chain has been disrupted, with longer delivery times for badminton products, which has further exacerbated price increases [25][26]. Group 4: Social and Cultural Aspects - Badminton remains a popular sport among various demographics, particularly in corporate environments, due to its accessibility and social aspects [38]. - The sport serves as a social platform for networking and building relationships, especially in professional settings [39]. - Despite the rising costs, many players continue to engage in badminton for the enjoyment and social interaction it provides, indicating a strong cultural attachment to the sport [36][40].