Core Viewpoint - The article promotes a Swiss military brand's versatile and affordable outerwear, highlighting its quality, functionality, and significant discount from the original retail price [19][22][87]. Group 1: Product Features - The outerwear is designed to be lightweight yet warm, featuring a 450g fleece lining that retains heat effectively [28]. - It is waterproof, breathable, and resistant to dirt, making it suitable for various weather conditions [8][66]. - The jacket is made from a soft fabric blend, ensuring comfort and flexibility, which is ideal for both outdoor activities and casual wear [68]. Group 2: Pricing and Discounts - The original retail price of the jacket is set at ¥1099, but it is currently available for ¥159, representing a 1.4-fold discount [19][22]. - This pricing strategy positions the product as a cost-effective alternative to high-end brands, which typically retail for over ¥1000 [87]. Group 3: Brand and Market Position - Swiss Military, established in 1884, is recognized for its high-quality outdoor apparel and has a strong presence in 22 countries [40]. - The brand's products are available in various high-end retail locations, enhancing its market credibility [43]. Group 4: Target Audience - The jacket is designed to fit a wide range of body types, accommodating individuals weighing between 85 to 220 pounds [84]. - It appeals to both men and women, making it a versatile choice for different demographics [54][84].

Core Viewpoint - The article promotes a Swiss military brand's versatile and affordable outerwear, highlighting its quality, functionality, and significant discount from the original retail price [20][23][76]. Group 1: Product Features - The outerwear is designed to be lightweight yet warm, featuring a 450g fleece lining that retains heat effectively [29]. - It is waterproof, breathable, and resistant to dirt, making it suitable for unpredictable weather conditions [9][11]. - The product is available in multiple colors and sizes, catering to a wide range of body types and preferences [82][85]. Group 2: Pricing and Value Proposition - The original retail price of the outerwear is set at ¥1099, but it is currently offered at a promotional price of ¥159, representing a significant discount of approximately 85% [20][23]. - The article emphasizes that this outerwear can replace multiple clothing items, providing value for money by serving as a stylish windbreaker, casual jacket, and more [88]. Group 3: Brand and Market Position - The Swiss military brand has a long-standing reputation, established in 1884, and is recognized for its high-quality outdoor apparel sold in 22 countries [41]. - The article positions the outerwear as a competitive alternative to high-priced international brands, appealing to budget-conscious consumers [87].