Core Viewpoint - The event held in Jiangyong County, Hunan Province, from October 17 to 28, features a unique agricultural product promotion and intangible cultural heritage food festival, attracting significant public interest and participation [1][4]. Group 1: Event Highlights - The festival includes four main segments: product exhibitions, intangible cultural heritage performances, family entertainment, and specialty food [4]. - The opening night attracted over 5,000 visitors, showcasing a vibrant atmosphere with a mix of sales and entertainment [4]. - A drone show featuring over a thousand drones illuminated the night sky, integrating local culture and sports themes, which received positive feedback from attendees [4]. Group 2: Economic Impact - The local economy is benefiting from the festival, with the night market for Yao Mountain oil tea becoming a popular destination for both residents and tourists [4]. - During the National Day and Mid-Autumn Festival, the Guolan Yao Village scenic area received 83,000 visitors, with an average accommodation rate of 95.3%, marking a 56.1% increase year-on-year [6]. - Total tourism revenue during the holiday reached 942,500 yuan, reflecting a 31.3% year-on-year growth, highlighting the significant impact of the night economy [6]. Group 3: Future Development - The local cultural tourism authority plans to continue leveraging the unique cultural assets of the region, such as "Nüshu" culture and Yao ethnic traditions, to enhance the night economy [6]. - There is a focus on integrating cultural tourism with agriculture and innovation to extend consumer engagement and expand economic opportunities [6].