Core Insights - The report from Yicai Business School indicates that China's e-commerce has entered an era of "omni-channel operation," shifting from a concentrated platform structure to a more diversified one, requiring merchants to overcome barriers such as data fragmentation and fragmented consumer decision-making [1][12]. Group 1: Omni-Channel Operation - The core logic of omni-channel operation is to break down barriers between scenarios and channels, encompassing four dimensions: marketing and transaction integration, online and offline integration, public and private domain integration, and content and shelf integration [1][13]. - Merchants need to focus on omni-channel customer acquisition and refined operations, while platforms take the lead in logistics and fulfillment infrastructure [1][2]. Group 2: Four Key Elements - The four key elements for building the foundation of omni-channel operation are price power, content power, product nicknames, and private domain management [2][3]. - Platforms like JD, Pinduoduo, and Taobao are competing for consumer price sensitivity through strategies like "hundred billion subsidies," while merchants can participate by improving supply chain efficiency and offering discounts [2][3]. Group 3: Direct-to-Consumer (DTC) Model - The "China Enterprise Omni-Channel DTC Insight White Paper" reveals that 67% of surveyed companies have been engaged in omni-channel DTC for over three years, focusing on consumer-centric strategies and data integration [2][3]. - A case study of a typical company, Liangpinpuzi, demonstrates effective omni-channel collaboration through data integration and marketing decentralization [2]. Group 4: Platform Strategies - Different platforms have distinct operational strategies: Xiaohongshu focuses on internal marketing loops, Douyin connects content and shelves through a "star-push-search-direct" model, and Taobao maintains its traffic operation base through a five-star pricing strategy [3][12]. - The report discusses the need for merchants to adapt their strategies based on platform characteristics and product attributes [3]. Group 5: Future Trends - The future of omni-channel operation is expected to evolve towards refinement and intelligence, requiring merchants to balance short-term sales with long-term brand value [3][12]. - The report emphasizes the importance of data integration tools to enhance organizational efficiency and break down data silos [2][3].