Core Viewpoint - The Spring Festival consumption in Zhangye has shown vibrant growth, blending traditional customs with modern vitality, creating a unique "smoky economy" atmosphere during the holiday season [1] Group 1: Market Dynamics - The Zhangye Spring Festival consumption began with bustling markets, featuring traditional goods and local specialties, enhancing sales channels and brand visibility [1] - Various markets, including the Gansu Prefecture City New Year Goods Festival, attracted large crowds, with promotions and cultural performances contributing to a lively shopping environment [1] - The online platform's live streaming sales allowed consumers unable to attend in person to participate virtually, expanding the reach of local products [1] Group 2: Commercial Activity - Shopping centers like Aegean Sea Shopping Center and Jin Zhangye International Building became one-stop shopping destinations, with a 20% increase in foot traffic and a 10% rise in sales during the holiday [2] - Restaurants experienced a three to four times increase in table turnover rates, indicating high demand and customer satisfaction during the festive period [2] Group 3: Supermarket Performance - Supermarkets prepared two months in advance to ensure sufficient supply of essential goods, maintaining stable prices and fresh produce during the Spring Festival [3] - High demand for auspicious items like flowers and gold jewelry was noted, reflecting consumer preferences for traditional symbols of good fortune [3] Group 4: Cultural and Tourism Integration - The integration of cultural tourism with winter sports attracted visitors, with events like the New Year Lantern Festival and various ice activities enhancing the festive experience [4][5] - Scenic spots offered free admission to local residents, boosting visitor numbers and creating a vibrant atmosphere [7] Group 5: Policy Support - Local government initiatives, such as free admission to certain attractions and electronic consumption vouchers, stimulated consumer spending and enhanced the festive experience [7] - Businesses extended operating hours and improved services to create a favorable environment for consumer spending during the holiday [7] Group 6: Overall Economic Impact - Zhangye's efforts to deepen cultural tourism integration and diversify consumption patterns have contributed to a prosperous economic landscape, enhancing the city's appeal and vibrancy [8]