合百集团（000417.SZ）11月14日在投资者互动平台表示，公司旗下农批市场充分发挥场景优势，打造 形成"周谷堆甄选"、"生鲜到家"等5个抖音直播账号协同发展的农产品直播矩阵，"周谷堆甄选"聚焦品 质溯源，"生鲜到家"主打即时配送，积极利用"走播"带货模式打开线上新市场。2025年1-10月，周谷堆 大兴市场、肥西物流园共开展985场直播活动，实现销售额4700万元，同比增长91.89%。 （文章来源：每日经济新闻） 每经AI快讯，有投资者在投资者互动平台提问："走播"创新市场销售新模式！今年公司农产品市场的线 上销售情况怎么样？有没有较去年实现新的提升？ ...

Core Viewpoint - The company is leveraging its agricultural wholesale market advantages to develop a live-streaming sales matrix for agricultural products, focusing on quality sourcing and instant delivery services [1] Group 1: Live Streaming Initiatives - The company has established five Douyin live-streaming accounts, including "Zhougudui Selection" and "Fresh to Home," to enhance online market penetration [1] - "Zhougudui Selection" emphasizes quality traceability, while "Fresh to Home" focuses on immediate delivery [1] Group 2: Sales Performance - From January to September 2025, Zhougudui Daxing Market and Feixi Logistics Park conducted 832 live-streaming events, generating sales of 43.35 million yuan, representing a year-on-year increase of 97.12% [1]