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合百集团:今年1-10月,周谷堆大兴市场、肥西物流园共开展985场直播活动,实现销售额4700万元
Mei Ri Jing Ji Xin Wen· 2025-11-14 13:08
Core Viewpoint - The company has successfully leveraged the "walking broadcast" sales model to enhance online sales of agricultural products, achieving significant growth compared to the previous year [2]. Group 1: Sales Performance - The company has developed a live streaming matrix for agricultural products, including five Douyin live accounts such as "Zhougudui Selection" and "Fresh to Home" [2]. - From January to October 2025, the Zhougudui Daxing Market and Feixi Logistics Park conducted 985 live streaming events, generating sales of 47 million yuan, which represents a year-on-year increase of 91.89% [2]. Group 2: Strategic Initiatives - The "Zhougudui Selection" focuses on quality traceability, while "Fresh to Home" emphasizes instant delivery, showcasing the company's strategic approach to meet market demands [2]. - The company is actively utilizing the "walking broadcast" model to tap into new online markets for agricultural products [2].
合百集团:1—9月周谷堆大兴市场等直播销售额同比增长97.12%
Core Viewpoint - The company is leveraging its agricultural wholesale market advantages to develop a live-streaming sales matrix for agricultural products, focusing on quality sourcing and instant delivery services [1] Group 1: Live Streaming Initiatives - The company has established five Douyin live-streaming accounts, including "Zhougudui Selection" and "Fresh to Home," to enhance online market penetration [1] - "Zhougudui Selection" emphasizes quality traceability, while "Fresh to Home" focuses on immediate delivery [1] Group 2: Sales Performance - From January to September 2025, Zhougudui Daxing Market and Feixi Logistics Park conducted 832 live-streaming events, generating sales of 43.35 million yuan, representing a year-on-year increase of 97.12% [1]