合百集团（000417.SZ）11月14日在投资者互动平台表示，公司旗下农批市场充分发挥场景优势，打造 形成"周谷堆甄选"、"生鲜到家"等5个抖音直播账号协同发展的农产品直播矩阵，"周谷堆甄选"聚焦品 质溯源，"生鲜到家"主打即时配送，积极利用"走播"带货模式打开线上新市场。2025年1-10月，周谷堆 大兴市场、肥西物流园共开展985场直播活动，实现销售额4700万元，同比增长91.89%。 （文章来源：每日经济新闻） 每经AI快讯，有投资者在投资者互动平台提问："走播"创新市场销售新模式！今年公司农产品市场的线 上销售情况怎么样？有没有较去年实现新的提升？ ...

Core Viewpoint - The phenomenon of village party secretaries becoming internet celebrities through short videos and live streaming is emerging as a new trend in rural revitalization, driven by the need to promote local agricultural products and attract tourism [1][19][21]. Group 1: Background and Motivation - Village secretaries like Wang Jiangtang began live streaming to address the challenges posed by the pandemic, which affected local agricultural sales and necessitated innovative solutions for economic development [4][8]. - The shift towards online platforms was influenced by training sessions that introduced concepts like "big data" and "online flow," which village leaders initially found confusing but later embraced as essential tools for community engagement [4][21]. Group 2: Strategies and Approaches - Wang Jiangtang's first live stream focused on selling unique gourd art created by a local artist, showcasing a community-oriented approach to support local artisans while leveraging online sales [5][10]. - The "Rural Revitalization Team" in Sihai Town exemplifies a collaborative strategy among village secretaries, who combine their resources to promote tourism and agricultural products through engaging content [9][10]. Group 3: Challenges and Limitations - Seasonal fluctuations in agricultural production create challenges for consistent content creation and product availability, leading to periods where village secretaries struggle to maintain viewer engagement [12][13]. - Issues such as logistics, product quality control, and the need for skilled personnel to manage online sales and marketing are significant hurdles that village secretaries face in their efforts to capitalize on internet fame [15][17][23]. Group 4: Policy and Support - Local government initiatives have begun to support village secretaries in their digital endeavors, providing training and resources to help them navigate the complexities of online marketing and e-commerce [21][24]. - The involvement of local authorities in promoting digital literacy among village leaders reflects a broader strategy to integrate digital economy principles into rural development efforts [21][24].