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看得见、吃现做、更安心,“明厨亮灶”撬动餐饮消费信任升级
Core Viewpoint - The implementation of the "Transparent Kitchen" initiative in Guangzhou has significantly influenced consumer behavior, leading to increased trust and sales in restaurants that adopt this transparency model [1][3][4]. Group 1: Consumer Behavior - Tourists and locals are increasingly checking the cleanliness and cooking practices of restaurants through apps before dining, indicating a shift towards prioritizing food safety and quality [1]. - The "Transparent Kitchen" feature allows consumers to view live feeds of restaurant kitchens, enhancing their confidence in food safety and preparation [3]. Group 2: Restaurant Performance - The "Chicken Master" restaurant experienced a surge in sales during the National Day holiday, with daily sales exceeding 100 chickens, attributed to the implementation of the "Transparent Kitchen" [3]. - The "Jiaxiangyuan Stone Mill Rice Noodle" restaurant also reported increased sales, benefiting from the visibility provided by the "Transparent Kitchen" feature [3]. Group 3: Industry Initiatives - A collaboration between China Telecom Guangdong and Meituan has led to the development of a client application that enables real-time monitoring and management of restaurant kitchens, promoting the "Transparent Kitchen" initiative [4]. - As of mid-September, over 300,000 merchants and 6,000 chain stores have participated in the "Transparent Kitchen" program, indicating widespread adoption across the industry [4].