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电商战略与管理落地班课程
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电商运营年薪低于30万,别指望招到真正的高手
创业家· 2025-12-31 09:53
我是蒋晖,创业19年,公司现有团队人数500人+。 月薪 2万以下,别指望招到运营 高手 。 现在 电商高手运营的年薪都在 30万以上 ,小公司是花不起这么多钱去请这种运营的。 如果你们公司想要有运营 高手 ,那只能是你老板自己。 你不要把你月薪八千到一万二的运营想的过于聪明,对于这样的运营,他能够理解运营就已经 不错了。 我可以给你分享我们公司运营的各种 SOP,你拿回去对比一下,去看一下你们公司的运营真 实的什么样的水平。 我们内部公司是通过大量 SOP ,去规范这些运营的动作,他们能做好这些具体动作就可以 了。 第一,每天的运营执行清单 。 每天他要做什么事情全部罗列下来,让他打勾就可以了。 他能够按照这个表格去填写竞品的对标数据。 第三,核心单品分析表。 他能够填写我们核心单品每天的数据。 第四,周运营分析表。 做每周的业绩进行分析。 第五,产品分级表。 把产品按照相应的标准做 SABC 分级,这就是他的工作。 作为老板,我们怎么做? 拿到运营填的表格,我们通过这些表格快速进行分析。 这样的好处是什么? 第二,竞品对标分析。 运营的工作会饱和,会高效,老板花的时间又很少。 大多数情况下,老板可以快速做 ...
蒋晖:未来3年,想把流量生意做好,离不开这几个核心
创业家· 2025-11-27 10:12
Group 1 - The core idea emphasizes the importance of paid traffic over free traffic for stable business growth, highlighting that paid traffic can yield higher profits if executed correctly [4][6][8] - Key factors for successful paid traffic include choosing less crowded markets, having clear product selling points, targeting high-quality niche audiences, and avoiding scale-driven approaches [4][5][6] - The article suggests maintaining a balance of 70% paid traffic and 30% free traffic for overall stability, despite not maximizing profits [6][7] Group 2 - The article discusses the significance of continuous innovation in identifying new markets, selling points, and creative strategies to stay ahead of competition [5][9] - It mentions that free traffic can be highly profitable but requires strong creative capabilities and is often unstable, making it more suitable for new entrepreneurs [6][7] - The essence of easily accessible good traffic is rooted in the quality of the market or "track" being pursued [9] Group 3 - The training program offered aims to provide practical management strategies that can be directly applied to improve business operations and profitability [10][11] - The course has received positive feedback from numerous business owners who have successfully implemented the strategies learned [11][50][62] - The program promises a money-back guarantee if participants do not find value in the first day of the course, indicating confidence in the effectiveness of the training [66]
蒋晖:每周只去公司0.5天,我怎么管好一家500人的公司?
创业家· 2025-11-20 10:10
Core Insights - The article emphasizes the importance of effective management strategies that allow business leaders to minimize their time spent in the office while maximizing productivity and efficiency through delegation and proper team selection [6][19][27]. Group 1: Management Strategies - The company selects mid-level project leaders based on responsibility, teamwork, and stability, offering salaries 20% to 50% higher than competitors to ensure high performance [6][10]. - A pricing strategy for the leader's time is suggested, where the value of a leader's time is calculated to justify hiring capable employees who can perform tasks efficiently [12][15][17]. - Monthly meetings are held to set core goals and strategies with operational leaders, ensuring that the team is aligned and focused on high-efficiency tasks [20][22]. Group 2: Team Structure - Each project is assigned two operational leaders to mitigate risks associated with turnover and ensure continuity in project management [25]. - Daily progress reports from team members allow for minimal direct oversight while keeping the leader informed about project developments [23][24]. - The company employs a dual-leadership model for key projects to foster collaboration and problem-solving among leaders [25][26]. Group 3: Training and Development - The company offers a three-day training program that covers practical management strategies, focusing on real-world applications rather than theoretical concepts [28][29]. - The training has received positive feedback, with many participants reporting significant improvements in their management practices and time spent in the office [29][36]. - The course aims to equip business leaders with the skills to create self-managing teams, thereby reducing the need for constant oversight [30][31].