我是蒋晖，创业19年，公司现有团队人数500人+。 月薪 2万以下，别指望招到运营 高手 。 现在 电商高手运营的年薪都在 30万以上 ，小公司是花不起这么多钱去请这种运营的。 如果你们公司想要有运营 高手 ，那只能是你老板自己。 你不要把你月薪八千到一万二的运营想的过于聪明，对于这样的运营，他能够理解运营就已经 不错了。 我可以给你分享我们公司运营的各种 SOP，你拿回去对比一下，去看一下你们公司的运营真 实的什么样的水平。 我们内部公司是通过大量 SOP ，去规范这些运营的动作，他们能做好这些具体动作就可以 了。 第一，每天的运营执行清单 。 每天他要做什么事情全部罗列下来，让他打勾就可以了。 他能够按照这个表格去填写竞品的对标数据。 第三，核心单品分析表。 他能够填写我们核心单品每天的数据。 第四，周运营分析表。 做每周的业绩进行分析。 第五，产品分级表。 把产品按照相应的标准做 SABC 分级，这就是他的工作。 作为老板，我们怎么做？ 拿到运营填的表格，我们通过这些表格快速进行分析。 这样的好处是什么？ 第二，竞品对标分析。 运营的工作会饱和，会高效，老板花的时间又很少。 大多数情况下，老板可以快速做 ...

Group 1 - The core idea emphasizes the importance of paid traffic over free traffic for stable business growth, highlighting that paid traffic can yield higher profits if executed correctly [4][6][8] - Key factors for successful paid traffic include choosing less crowded markets, having clear product selling points, targeting high-quality niche audiences, and avoiding scale-driven approaches [4][5][6] - The article suggests maintaining a balance of 70% paid traffic and 30% free traffic for overall stability, despite not maximizing profits [6][7] Group 2 - The article discusses the significance of continuous innovation in identifying new markets, selling points, and creative strategies to stay ahead of competition [5][9] - It mentions that free traffic can be highly profitable but requires strong creative capabilities and is often unstable, making it more suitable for new entrepreneurs [6][7] - The essence of easily accessible good traffic is rooted in the quality of the market or "track" being pursued [9] Group 3 - The training program offered aims to provide practical management strategies that can be directly applied to improve business operations and profitability [10][11] - The course has received positive feedback from numerous business owners who have successfully implemented the strategies learned [11][50][62] - The program promises a money-back guarantee if participants do not find value in the first day of the course, indicating confidence in the effectiveness of the training [66]

Core Insights - The article emphasizes the importance of effective management strategies that allow business leaders to minimize their time spent in the office while maximizing productivity and efficiency through delegation and proper team selection [5][21]. Group 1: Management Strategies - The company focuses on hiring project leaders with a strong sense of responsibility and teamwork, offering salaries that are 20% to 50% higher than competitors to ensure high performance and autonomy [8][12]. - A key management approach involves setting clear core goals and strategies in collaboration with operational leaders, rather than leaving them to determine their own targets, which enhances efficiency [22][24]. - The company implements a dual-leadership model for key projects to mitigate risks associated with employee turnover, ensuring continuity and collaborative problem-solving [27][28]. Group 2: Time Valuation - The article discusses the importance of valuing the leader's time, suggesting that if a leader's daily value is estimated at 10,000 yuan, hiring employees to handle tasks that would take the leader a month is a cost-effective strategy [14][17]. - By assigning tasks to capable employees, the company can achieve significant productivity gains while allowing the leader to focus on strategic oversight rather than daily operations [19][20]. Group 3: Training and Development - The article promotes a three-day management training course that aims to equip business leaders with practical management skills, emphasizing real-world applications rather than theoretical knowledge [30][33]. - The course covers various aspects of management, including incentive systems, goal management, and organizational structure, designed to help leaders streamline operations and enhance team performance [39][47][50]. Group 4: Employee Performance and Retention - The company addresses common performance issues through structured performance assessments and incentive systems, aiming to create a self-driven team environment [41][44]. - Strategies are implemented to ensure that employees are engaged and motivated, reducing turnover and fostering a culture of continuous improvement [46][56]. Group 5: Organizational Structure - The article highlights the need for an advanced organizational structure that allows for self-management among employees, reducing the dependency on the leader for daily operations [51]. - This structure aims to clarify roles and responsibilities, enabling the company to operate efficiently without the constant presence of the leader [51]. Group 6: Recruitment and Talent Management - The company emphasizes the importance of effective recruitment strategies to attract high-quality talent, ensuring that the right people are in place to drive the business forward [53][57]. - Training is provided to enhance the recruitment process, focusing on selecting candidates who are proactive, creative, and aligned with the company's values [56][58].

Core Insights - The article emphasizes three key dimensions that investors focus on when evaluating projects: barriers, demand, and negotiation power [1] Group 1: Barriers - The article discusses the importance of having a strong competitive moat, which refers to the advantages a company has over its competitors in executing a project [1] Group 2: Demand - It highlights the necessity for existing products to either be superior alternatives or at risk of being replaced by competitors [1] Group 3: Negotiation Power - The article points out that a company's negotiation power is determined by its proportion within the entire supply chain; if a company holds a small share, it lacks sufficient bargaining power [1] Group 4: Management Training - The article promotes a management training program led by Jiang Hui, focusing on various aspects such as incentive design, performance management, organizational structure, and strategic growth [1][3][11] - The program claims to help e-commerce business owners transition from being "business experts" to "organizational experts" in just three days [1][3] Group 5: Course Details - The course includes practical strategies for improving employee motivation, performance assessment, and organizational efficiency [1][11][19] - It promises to address common issues faced by e-commerce companies, such as inventory management, employee retention, and operational efficiency [14][15][19] Group 6: Success Stories - Testimonials from past participants indicate significant improvements in their business strategies and operational efficiency after attending the course [34][36][38][40][43]

Core Viewpoint - The article emphasizes the importance of reputation as a critical asset for businesses, particularly for entrepreneurs, and highlights the necessity of effective management strategies in e-commerce to drive growth and maintain competitive advantage [1]. Group 1: Management Strategies - The article promotes a management course led by Jiang Hui, focusing on practical strategies for e-commerce businesses, including performance management, organizational structure, and strategic growth [2][3]. - Key topics covered in the course include designing incentive systems to motivate employees, creating self-driven teams, and establishing an organizational framework that allows for automatic operations [10][22]. Group 2: Course Details - The course spans three days, with each day dedicated to different aspects of management: performance assessment, strategic growth, and organizational structure [10][22][28]. - Participants will learn methods to enhance team performance, optimize operational efficiency, and implement effective recruitment strategies to attract high-quality talent [19][27][30]. Group 3: Success Stories - Numerous testimonials from past participants highlight significant improvements in their businesses after applying the strategies learned in the course, including increased profitability and enhanced team dynamics [32][34][36][40]. - The course has reportedly helped companies achieve substantial growth, with some participants noting profit increases of up to five times within a short period [34][44]. Group 4: Enrollment Information - The course fee is set at 9,980 yuan per person, with discounts available for group enrollments [45][46]. - A satisfaction guarantee is offered, allowing participants to receive a full refund if they are not satisfied after the first day of the course [47].