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电子游戏《黑神话:悟空》
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王文:“极致中国化”正在塑造中国的全球领导力
Xin Lang Cai Jing· 2026-02-21 05:57
海外的年轻人并非只是在模仿生活方式的怪癖。他们以微妙却可衡量的方式,表达了对当代中国社会逻 辑的好奇。这些仪式——健康生活方式、极简消费习惯、数字平台和创业雄心——如同一扇大门,引领 人们更广泛地迷恋上一些人眼中的另类发展模式。 在国际拥趸眼中,中国代表着包容性、基础设施建设能力以及以物质提升为目标的治国之道。因 此,"极致中国化"现象与其说是一种角色扮演,不如说是一种态度。它反映了西方青年群体情绪的转 变:他们对西方各国国内的政治极化感到失望,并渴望在海外寻求认同感。 数据也印证了这种文化趋势。调查显示,美国Z世代如今花费在网络上搜索中国相关内容的时间是老一 代人的两倍多,其中18至24岁年龄段的年轻人表现出最高的文化好奇心和认同感。 英国"2025年全球软实力指数"报告,将中国列为全球第二,并指出中国在国际年轻受访者中尤其具有强 大的影响力。2025年,中国短剧在海外累计下载量达12.1亿次,创造了23.8亿美元的收入。电子游戏 《黑神话:悟空》全球销售额突破10亿美元。源自中国的在线文学平台拥有3.5亿海外用户。 这些数字不仅仅标志着出口的成功,更表明全球文化格局正趋于多元化。中国本土内容——以数字技术 ...
21社论丨增加优质影视内容供给,推动文化产业繁荣发展
21世纪经济报道· 2025-08-20 00:24
Core Viewpoint - The article discusses the implementation of measures by the National Radio and Television Administration to enhance the quality and supply of television content, particularly in response to the competition posed by short video platforms and short dramas [1][2]. Group 1: Content Development Initiatives - The "Content Renewal Plan" aims to strengthen content innovation and improve management policies regarding the number of episodes and airing intervals of seasonal dramas [1][2]. - The measures include optimizing the review process for television dramas to enhance efficiency and effectiveness [2][3]. - There is a focus on promoting high-definition programming, encouraging the creation of quality documentaries and animations, and supporting the broadcast of excellent short dramas [1][2]. Group 2: Market Dynamics and Cultural Significance - The rise of short video platforms has diverted audience attention from traditional long-form television content, impacting the development of dramas [1][3]. - Television dramas are highlighted as a significant part of the cultural industry, serving as a source of commercial IP and contributing to national soft power [2][3]. - The article emphasizes the need for a diverse range of themes and higher creative content in the drama industry to foster more IP and enhance the emotional connection with consumers [3]. Group 3: Competitive Landscape - Short dramas are currently a hot market trend, but they lack the economic value and scale that traditional dramas can offer [3]. - The article suggests that the industry should be given more creative space to develop diverse and high-quality content, which will help elevate the overall quality of productions and increase the supply of quality audiovisual content [3].