中新社北京9月24日电(苏婧欣 赵婧姝)"我在1985年19岁的时候第一次来到中国，如今已过去了40 年。"澳大利亚汉学家魏华德近日在2025北京文化论坛接受记者采访时说，现在世界对中国的了解越来 越多，同时中国也已准备好被世界更好地了解。 魏华德是澳大利亚威尔顿国际集团副总裁，也是对中国文化有着独到见解的汉学家。他告诉记者，中国 传统文化中有许多元素都能引起国际社会的共鸣，比如中国美食、道教与儒家思想等。 谈及本次论坛"文化和科技融合发展"的年度主题，魏华德说，技术能让表达变得更加丰富，让文化传播 变得更加有效。他举例说，如今借助沉浸式技术，人们可以360度全方位欣赏中国名画或经典建筑，而 不再局限于平面的图像，这类技术的普及，正帮助人们更深入地理解和欣赏彼此的文化。 魏华德认为，东西方交流不能是单方面的信息输出，必须搭建双向"桥梁"，双方都应主动摒弃先入为主 的成见，通过沉浸体验去理解彼此的文化。如今东西方拥有更多的"共鸣点"，而非"碰撞点"。 魏华德说，这次在北京文化论坛上，他看到了中国在文化传播领域所呈现的共识、和谐与协作精 神，"我非常愿意成为连接中国和世界的桥梁"。(完) 在魏华德看来，电影《功夫 ...

短剧"出海"，绝非简单复制粘贴。2024年陕西西安的一家公司仅拍摄海外剧四五部，2025年已近20部。 这背后，是"中国速度"与"全球需求"的同频共振——从场景搭建到服化道配套的"一站式服务"，让剧组 可以"拎包开工"，满足了海外市场对高频更新的迫切需求；而当海外演员渴望"拍很酷的作品"时，中国 短剧产业链的成熟度为这种渴望提供了实现的土壤。中国用成熟的影视工业体系，回应了全球观众 的"即时满足"消费需求，也让"中国故事"有了更灵活的输出渠道。 当然，短剧的百亿美元量级绝非终点，要走得更远，还需跨越"文化深水区"。当"翻译即出海"的初级模 式逐渐触达天花板，如何让"中国表达"真正融入全球语境？简单让角色改说英语还不够，还需要深度挖 掘人类共通的情感话题——亲情、爱情、奋斗、成长，这些或许才是短剧能在全球持续流行的关键。同 时，也要培养既懂中国叙事又通国际规则的创作人才，建立"中国剧本+本地演员+属地宣发"的合作机 制，推动文化传播从单向输出转变为双向对话。 小屏幕能映照大时代，从中我们看到的不仅是一个产业的崛起，更是一种文化生命力的觉醒——以最本 土的故事，触达了最广阔的世界。短剧"出海"启示我们：真正的文化 ...

Core Insights - The rapid growth of China's short drama industry is evident, with a market scale targeting $10 billion and coverage across over 200 countries and regions [1][2] - Short dramas, characterized by their brief duration of 1-15 minutes, effectively capture contemporary audiences' fragmented time through fast-paced storytelling and emotional resonance [1][2] - The industry is evolving from simple replication to a more nuanced approach, focusing on universal emotional themes and fostering talent that understands both Chinese narratives and international standards [2][3] Industry Overview - A significant increase in the production of overseas dramas is noted, with a company in Xi'an moving from 4-5 productions in 2024 to nearly 20 in 2025, reflecting the synchronization of "Chinese speed" with global demand [2] - The short drama industry leverages a mature film and television industrial system to meet the urgent need for high-frequency content updates in overseas markets [2] - The transition from one-way cultural output to a two-way dialogue is essential for the sustained global popularity of short dramas, necessitating deeper exploration of shared human experiences [2][3] Cultural Impact - The rise of short dramas signifies not only an industry boom but also a cultural awakening, showcasing local stories that resonate globally [3] - Genuine cultural confidence is rooted in the ability to evoke human connections and emotional resonance, fostering understanding across diverse audiences [3]

Core Insights - The narrative of Chinese companies going global has evolved from merely exporting products to sharing a culturally rich experience and identity [1][3] - The recent event hosted by 36Kr focused on the theme of cultural export, highlighting the new paths, challenges, and opportunities for Chinese culture in the global market [1][3] Group 1: Gaming Industry - Chinese self-developed games generated over $9.5 billion in overseas sales in the first half of 2025, marking an 11% growth and the highest point in five years [4] - The focus of game exports is shifting from Europe and North America to emerging markets in Southeast Asia and Latin America, indicating a deeper localization effort [4][5] - Successful acceptance of Chinese games abroad is attributed to their engaging gameplay and emotional resonance with local cultures [5] Group 2: Short Video Industry - Chinese short video products have reached over 200 countries, with in-app purchase revenues nearing $700 million in Q1 2024, a fourfold increase from the previous year [6] - The trend has shifted from simple translations of content to creating original works that resonate with local cultures and values [6] - The production quality of short videos has significantly improved, evolving from basic mobile recordings to high-quality, professionally produced content [6] Group 3: New Consumer Brands - New consumer brands are increasingly focusing on building brand capabilities and deep localization to penetrate overseas markets [7] - Examples include adaptations of local cultural elements in branding and product offerings, such as seasonal themes and local attire for mascots [7] - Chinese brands are being perceived not just for their affordability but as "attitude choices," reflecting a deeper cultural connection with consumers [7] Group 4: Overall Cultural Export - Cultural export involves a comprehensive expression that includes products, content, services, aesthetics, pricing, and emotional value [8] - The evolution of cultural export is seen as an upgrade in expression methods rather than a mere traffic miracle [8] - 36Kr continues to document and report on new trends in cultural export, supporting Chinese enterprises in their global narrative [8]

Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) showcases the rapid growth and transformation of China's service trade, with a projected scale exceeding $1 trillion in 2024, positioning China as the second-largest service trade economy globally [3][10]. Group 1: Service Trade Growth - The CIFTIS attracted over 100,000 visitors on its opening day, highlighting the vibrant atmosphere of China's service trade [3]. - In 2024, China's service trade is expected to surpass $1 trillion, with service exports experiencing double-digit growth [3][10]. - The cultural export segment, particularly through digital media and entertainment, is a significant driver of this growth, with Chinese products reaching over 200 countries [3][11]. Group 2: Cultural and Digital Services - The "new three samples" of cultural products, including online literature, web series, and video games, have gained substantial international traction, with platforms generating significant revenue [3][11]. - Digital technologies such as AI and cloud computing are enhancing the replicability of services, contributing to the overall service trade [4][6]. - The integration of AI in financial services is creating new business models and enhancing service delivery [6][7]. Group 3: Tourism and Traditional Services - Traditional service sectors, particularly travel services, have seen a remarkable increase, with a 62.9% growth in exports in the first seven months of the year [8]. - Innovations in tourism experiences, such as 3D presentations and AI-driven customized itineraries, are redefining travel to China [8][9]. Group 4: International Cooperation and Standards - China is actively aligning with international trade standards, exemplified by the trial implementation of the WTO's e-commerce agreement [10]. - Chinese enterprises are exporting educational services and standards to countries like Tanzania and Cambodia, marking a shift from a service recipient to a service provider [10][11]. Group 5: Future Outlook - The transition to a knowledge-intensive and digital service model signifies a new phase for China's service trade, moving beyond mere manufacturing to becoming a provider of experiences and content [11][12].

Group 1 - The release volume of "Zootopia" licensed products in Greater China is expected to reach 2,000 by the end of 2025, reflecting a threefold growth since December 2023 [1] - The upcoming release of "Zootopia 2" in North America is scheduled for November 26, 2026, indicating ongoing interest in the franchise [1] - The animation film industry demonstrates long-tail effects and commercial potential, emphasizing the need for differentiation and cultural resonance in local markets to avoid short-lived successes [1] Group 2 - China's short drama products have expanded to over 200 countries and regions, emerging as a new growth point in the global digital content sector [2] - The in-app purchase revenue for global short drama applications approached $700 million in Q1 2023, projected to increase nearly fourfold by Q1 2024 [2] - The market scale for short dramas is expected to reach $10 billion in the short term, presenting new opportunities for domestic companies following gaming and live streaming [2] Group 3 - Plex experienced a data breach affecting its user database, with stolen information including usernames, email addresses, and encrypted passwords [3] - The company has urged users to change their passwords but has not disclosed further details about the breach or potential risks [3] - The lack of transparency regarding the breach may increase user anxiety, impacting trust in subscription-based platforms [3] Group 4 - AI video generation company "Aishi Technology" completed a Series B financing round, raising over $60 million, led by Alibaba [4] - This financing round marks the largest single financing amount in the domestic video generation sector [4] - The industry is transitioning from "technology demonstration" to "commercialization," indicating a critical phase for AI-driven video generation technology [4]

Group 1 - The core viewpoint of the articles highlights China's rise in global soft power, moving from 8th place in 2021 to 2nd place in 2025 according to the Global Soft Power Index [1] - The success of the toy brand "Labubu" signifies China's transformation from a "world factory" to a "global creative center," showcasing the country's growing soft power through contemporary consumer culture and precise marketing [3] - The popularity of Chinese short dramas is surging globally, with 202 overseas short drama applications generating approximately 370 million downloads and $570 million in user in-app purchase revenue by the end of 2024, marking a tenfold increase from 2023 [5] Group 2 - The short dramas, characterized by their brief duration of 1 to 2 minutes and low viewing costs, have emerged as a "dark horse" in the streaming market, capitalizing on fragmented viewing time globally [5] - Chinese cultural products, including TikTok, Chinese anime, films, and fashion, are reshaping global narratives and gaining significant international attention, reflecting the creative and narrative-changing appeal of Chinese culture [5]

Core Insights - The article highlights the rapid rise of Chinese short dramas in the North American market, contrasting it with the failure of Quibi, a $1.75 billion investment in short-form content in Hollywood [1][2] - Chinese short dramas have become a lifeline for unemployed film industry workers during the Hollywood strike, with significant increases in daily wages for actors and directors [1][3] - The article discusses the cultural differences affecting the reception of short dramas in various regions, noting that while 80% of overseas projects are still losing money, there is a significant influx of capital into the industry [2][5] Group 1: Market Performance - A Chinese short drama produced for $170,000 generated $2 million in revenue, showcasing the profitability potential of this format [3] - In the UAE market, daily revenue from short dramas can reach $40,000 to $50,000, indicating strong demand [5] - The Chinese short drama market is projected to reach 50 billion yuan by 2024, surpassing the film box office revenue of 42.5 billion yuan [5] Group 2: Cultural Impact - The article emphasizes that the success of Chinese short dramas is attributed to a mature web novel IP adaptation system and vertical storytelling experience [5] - The rise of short dramas is seen as a cultural shift, with the potential to redefine entertainment industry standards and challenge Hollywood's dominance [6] - The article notes that the audience's desire for "爽感" (a sense of satisfaction) is a driving force behind the popularity of short dramas [8] Group 3: Industry Challenges - Despite the growth, the industry faces challenges such as content homogenization and over-reliance on data-driven formulas for success [7][8] - The article points out the need for diversification in content types to avoid stagnation and to cater to different cultural preferences [8][19] - The Middle Eastern market presents unique challenges due to its complex cultural landscape, requiring careful localization of content [19] Group 4: Future Outlook - The Middle Eastern market is identified as a significant opportunity, with a potential market size of $100 billion, driven by high GDP and a growing demand for content [17][19] - The article suggests that the future of the entertainment industry may not be defined by Hollywood, as new entertainment empires emerge [6] - The integration of AI in production is seen as a way to reduce costs and address the challenges of international markets [5]

Core Viewpoint - The rise of Chinese short dramas is significantly impacting Hollywood, with an average of 100 Chinese short dramas being filmed monthly in Los Angeles, showcasing a shift in audience preferences and industry dynamics [1][4][25] Group 1: Industry Dynamics - Chinese short dramas are challenging traditional Hollywood norms, introducing new themes and storytelling techniques that resonate with audiences [2][25] - The production of short dramas in Los Angeles has attracted a diverse talent pool, including foreign directors and actors, indicating a blending of cultural influences [1][4][21] - The filming process is tightly scheduled, typically requiring 7 to 9 days, with budgets ranging from $100,000 to $200,000 per drama, reflecting a focus on cost control [7][10][11] Group 2: Talent and Casting - The casting process for short dramas is heavily influenced by Chinese investors, who prioritize specific physical attributes and performance data when selecting actors [11][13][21] - Notable actors like Noah and Jackson have emerged as top choices for short dramas, with daily wages of $1,000 and $2,000 respectively, highlighting the competitive nature of talent acquisition [10][11][19] - Many actors view participation in short dramas as a viable career path, despite initial perceptions of the genre being less prestigious [17][18] Group 3: Audience Reception - The audience for these short dramas is primarily foreign, yet the content and casting decisions are predominantly driven by Chinese investors, indicating a unique market dynamic [11][21][23] - Contrary to expectations, complex narratives tend to perform poorly, while straightforward, dramatic plots resonate more with viewers, suggesting a preference for entertainment over depth [13][25] Group 4: Future Outlook - The future of the short drama industry appears promising, with a stable audience base and data supporting its growth, although there remains a cautious outlook among industry insiders [19][21] - Despite the integration of Hollywood resources, the core creative decisions and production control remain with Chinese investors, indicating a parallel yet distinct industry evolution [21][23][24]