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21社论丨增加优质影视内容供给,推动文化产业繁荣发展
21世纪经济报道· 2025-08-20 00:24
Core Viewpoint - The article discusses the implementation of measures by the National Radio and Television Administration to enhance the quality and supply of television content, particularly in response to the competition posed by short video platforms and short dramas [1][2]. Group 1: Content Development Initiatives - The "Content Renewal Plan" aims to strengthen content innovation and improve management policies regarding the number of episodes and airing intervals of seasonal dramas [1][2]. - The measures include optimizing the review process for television dramas to enhance efficiency and effectiveness [2][3]. - There is a focus on promoting high-definition programming, encouraging the creation of quality documentaries and animations, and supporting the broadcast of excellent short dramas [1][2]. Group 2: Market Dynamics and Cultural Significance - The rise of short video platforms has diverted audience attention from traditional long-form television content, impacting the development of dramas [1][3]. - Television dramas are highlighted as a significant part of the cultural industry, serving as a source of commercial IP and contributing to national soft power [2][3]. - The article emphasizes the need for a diverse range of themes and higher creative content in the drama industry to foster more IP and enhance the emotional connection with consumers [3]. Group 3: Competitive Landscape - Short dramas are currently a hot market trend, but they lack the economic value and scale that traditional dramas can offer [3]. - The article suggests that the industry should be given more creative space to develop diverse and high-quality content, which will help elevate the overall quality of productions and increase the supply of quality audiovisual content [3].
潮涌文澜丨之江潮涌 文脉绵长
Yang Shi Wang· 2025-07-28 03:26
Core Insights - The article highlights the significant development of cultural industries in Zhejiang, particularly under the leadership of Xi Jinping, emphasizing the integration of culture and economy as a driving force for growth [3][4][5]. Group 1: Cultural and Economic Integration - Xi Jinping identified a prominent characteristic of Zhejiang culture as being deeply intertwined with economic activities, showcasing examples like the clothing industry in Ningbo and the diverse industrial clusters in Wenzhou [3][4]. - The establishment of the animation industry in Zhejiang is presented as a successful case of cultural and economic integration, with the region evolving from having almost no animation industry in 2003 to hosting the first national-level international animation event by 2005 [4][5]. Group 2: Policy and Development Initiatives - In 2005, Xi Jinping initiated the "Eight Major Projects" for cultural construction in Zhejiang, which included a focus on promoting the cultural industry [4][5]. - The establishment of the Hengdian Film and Television Industry Experimental Zone in 2004 marked a significant step in developing a comprehensive cultural industry ecosystem, attracting over 2,000 film and television companies [5][6]. Group 3: Current Cultural Industry Landscape - The article notes that Zhejiang has become a major center for the animation industry in China, with the China International Animation Festival permanently located in Hangzhou [5][6]. - The cultural industry in Zhejiang has diversified, with successful cultural IPs emerging, such as the globally popular game "Black Myth: Wukong," and a rise in large-scale cultural events like concerts and music festivals [6][12]. Group 4: Future Outlook - The article emphasizes the ongoing importance of cultural and economic integration, with Xi Jinping's continued focus on the relationship between culture and economic development, suggesting that cultural soft power can translate into economic strength [10][12]. - The cultural and related industries in China are projected to exceed 19 trillion yuan in revenue by 2024, indicating robust growth and a thriving cultural economy [12].
义桥是一首什么诗?
Hang Zhou Ri Bao· 2025-07-25 03:02
Core Viewpoint - The article highlights the cultural and economic revitalization of Yiqiao, a town that serves as a hub for poetry and cultural heritage, integrating historical significance with modern economic development through various initiatives and events [6][10][11]. Group 1: Cultural Significance - Yiqiao is recognized as a "poetry hub," connecting significant historical poetry routes, including the Eastern Zhejiang Tang Poetry Road and the Grand Canal Poetry Road, thus enriching its cultural landscape [5][10]. - The establishment of the Qiantang River Poetry Exhibition Hall in 2022 has created a repository of over 5,000 works from poets spanning centuries, enhancing the town's cultural identity [6][9]. - The town's philosophy of "poetry everywhere" transforms the entire area into a living poem, with historical references and poetry integrated into public spaces and local art [6][9]. Group 2: Economic Development - The Yiqiao Cultural and Art Center aims to serve as a platform for cultural exchange and creativity, fostering a modern interpretation of traditional poetry [8][9]. - Future plans include expanding cultural activities such as creative markets and cultural performances, which will support local artisans and young entrepreneurs, thereby merging poetry with economic opportunities [9][10]. - The "poetic economy" is being developed through initiatives like the "Yupu Twelve Dishes" brand, which aims to bring local culinary heritage to the forefront [9][10]. Group 3: Community Engagement - The collaboration between local educational institutions and Yiqiao aims to deepen cultural engagement and promote local heritage among youth [9][10]. - Various cultural events and exhibitions are designed to attract visitors, enhancing the town's appeal as a cultural destination [7][9]. - The integration of poetry into everyday life and local commerce is seen as a way to revitalize the community and foster a sense of belonging among residents and visitors alike [10][11].
建德探索人文乡村共富新路径
Hang Zhou Ri Bao· 2025-07-15 02:48
Core Viewpoint - The article highlights the cultural revitalization and economic development in rural areas of Jiande, Zhejiang Province, through various initiatives that integrate culture, tourism, and community engagement [2][3][12]. Group 1: Cultural Initiatives - Jiande City has leveraged the "New An Poetry Road" cultural belt to enhance rural cultural development, employing a three-dimensional approach involving cultural leaders, special cultural personnel, and rural operators [2]. - The "Singing Jiang" rural choir, initiated by a local resident, has transformed community engagement, shifting villagers' focus from gambling to cultural activities [3]. - The "Eight Rites" culture in Wu Fang Village has been revitalized, serving as a living textbook for villagers and promoting traditional values [4]. Group 2: Economic Development - The "Mirror Economy" in Zhijiang Village has turned local scenery into a profitable venture, with villagers earning between 200 to 500 yuan daily as photography models [6]. - The integration of cultural and tourism activities has led to over 100,000 visitors in 2024, generating more than 8 million yuan in revenue from hospitality and dining [6]. - The establishment of a fossil museum in Li Jia Town has attracted over 20,000 students for educational experiences, contributing to local employment and income growth [7]. Group 3: Talent Development - The introduction of cultural personnel from Hangzhou has fostered local talent, with over 50 villagers participating in cultural services and some becoming instructors [10][11]. - The "1+X+N" talent cultivation system in Santou Town has successfully trained villagers in music, leading to the formation of multiple cultural groups [11]. - The collaboration with local universities has enhanced cultural events, allowing villagers to perform alongside professional artists, enriching the local cultural landscape [11].
“鲁中明珠 山水临朐” 山东省临朐县亮相《300秒看家乡》
Xin Hua Wang· 2025-07-08 00:08
Core Viewpoint - The news highlights the beauty, cultural richness, and economic potential of Linqu County in Weifang City, Shandong Province, showcasing its development as a model for ecological tourism and industrial growth [1][3][12]. Group 1: Cultural and Historical Significance - Linqu County boasts over 200 cultural heritage sites, including the Dawangkou and Longshan cultures, and is home to 668 protected cultural relics, reflecting its deep historical roots [5][3]. - The county is recognized as a national cultural model county and a hub for folk culture and arts, enhancing its cultural tourism appeal [5][3]. Group 2: Natural Beauty and Ecological Tourism - Linqu features over 2,000 peaks and 130 rivers, with a forest coverage rate of 46%, earning it the title of "China's Natural Oxygen Bar" [7][9]. - The region is celebrated as China's best ecological tourism county, offering diverse natural attractions and a modern ecological corridor spanning 60 kilometers [7][9]. Group 3: Agricultural and Culinary Highlights - Linqu is known for its high-quality agricultural products, including the Linqu Black Goat and Linqu Danshen, contributing to its reputation in modern agriculture [9]. - The county's culinary offerings, such as cherry blossoms in spring and local delicacies, attract food enthusiasts and enhance its tourism appeal [9]. Group 4: Industrial Development - Linqu is recognized as "China's Aluminum Capital," with over 500 enterprises in the aluminum industry, contributing to a billion-level industrial cluster [12]. - The county's industrial landscape includes aluminum home furnishings, automotive manufacturing, and innovative products, positioning it as a leader in the sector [12]. Group 5: Promotion and Development Initiatives - The "300 Seconds to See Hometown" program aims to promote local economic and cultural development, inviting leaders to showcase their regions [14]. - Discussions between local government officials and program representatives focus on leveraging media platforms for promoting Linqu's unique offerings [11].
2024年我国文化产业营收规模再创历史新高
Xin Hua She· 2025-06-27 07:36
Core Insights - In 2024, China's cultural and related industries achieved a record revenue of over 19 trillion yuan, reaching 191,423 billion yuan, which represents a 7.1% increase from the previous year [1][2] Revenue Growth by Industry - All nine major sectors of the cultural industry experienced revenue growth in 2024, with notable increases in cultural equipment production (11.2%), news information services (8.6%), content creation (8.4%), and creative design services (7.2%) [1] - Other sectors such as cultural consumer goods production, cultural auxiliary production and intermediary services, and cultural dissemination channels saw stable growth rates of 6.8%, 6.2%, and 4.5% respectively [1] Regional Performance - The eastern and central regions of China reported cultural industry revenues of 141,750 billion yuan and 28,726 billion yuan, growing by 7.8% and 7.3% respectively, both exceeding the national average [1] - In contrast, the western and northeastern regions recorded revenues of 18,462 billion yuan and 2,485 billion yuan, with growth rates of 2.6% and 1.8% [1] Industry Structure - The cultural service sector generated 109,134 billion yuan in revenue, marking a 7.4% increase and accounting for 57% of total cultural industry revenue, up by 0.1 percentage points from the previous year [2] - The cultural service sector contributed 59.1% to the growth of the cultural industry revenue, indicating its significant leading role [2] - Cultural manufacturing and cultural wholesale and retail sectors achieved revenues of 49,609 billion yuan and 32,679 billion yuan, growing by 7.1% and 6.2% respectively [2] R&D Investment - Cultural enterprises continued to invest in research and development, with R&D expenditure reaching 1,625 billion yuan, a 1.7% increase from the previous year [2] - The number of R&D personnel in large cultural enterprises rose to 470,000, reflecting a growth of 2.6% [2]
2024年全国文化及相关产业发展情况报告
Guo Jia Tong Ji Ju· 2025-06-27 01:30
Group 1: Production and Operating Conditions - The cultural and related industries achieved a record revenue of 19.1423 trillion yuan in 2024, marking a 7.1% increase from the previous year [2] - The cultural service sector generated 1.09134 trillion yuan, growing by 7.4% and accounting for 57.0% of total cultural industry revenue [2] - Nine major sectors within the cultural industry saw revenue growth, with notable increases in cultural equipment production (11.2%), news information services (8.6%), and content creation (8.4%) [2] Group 2: Asset and Profitability Conditions - The total assets of the cultural industry reached 34.3987 trillion yuan at the end of 2024, reflecting a 5.0% increase year-on-year [3] - The cultural industry generated a total profit of 1.7737 trillion yuan, up 7.9% from the previous year, with large-scale cultural enterprises contributing significantly to this growth [4] - The profit margin for the cultural industry was 9.3%, a slight increase of 0.1 percentage points compared to the previous year [4] Group 3: Technological Innovation and Investment Conditions - Research and development (R&D) expenditure in the cultural industry amounted to 162.5 billion yuan, representing a 1.7% increase [5] - The revenue from new cultural business models reached 666 billion yuan, growing by 12.4%, which is 5.3 percentage points higher than the overall cultural industry growth rate [6] - Fixed asset investment in the cultural industry increased by 2.9%, with significant growth in sectors such as cultural consumer terminal production (16.3%) and news information services (11.8%) [7]
美好生活之所盼 文化产业之所向
Shen Zhen Shang Bao· 2025-05-26 17:15
文化产业的兴盛,在订单与商机中闪耀;文化自信的力量,在展馆内处处洋溢。5月26日,第二十一届 中国(深圳)国际文化产业博览交易会圆满闭幕。 本届文博会又一次创造了共赢格局:展出文化产品逾12万件,举办"首发""首秀"活动达120场,大批文 化与科技相融合的创新产品精彩亮相……五天来,展馆内处处人流如织、络绎不绝;参展商们则不虚此 行。本届展会还开辟了四大新品发布区,组织了200余场招商签约及订货会……交易撮合效能的再度提 高,提升了参展商的获得感。在连续举办了两天的文博会文化产业招商会上,现场签约项目达41个,推 动总成交额再创新高。 美好生活之所盼,文化产业之所向!繁荣文化产业、促进内需释放,将推动中国经济更高质量发展。期 待文博会精进不休,打造成为国际文化产业头部展和最具影响力的文化产品贸易平台,为推动文化产业 兴盛、建设文化强国展现更大作为,激荡更大力量! 作为中国文化产业第一展,本届文博会又一次集中呈现了文化产业的前沿成果与创新方向,成为洞察行 业趋势、把握发展机遇的重要窗口;也再一次证明了"文化+"的连接和整合能力,文化的注入让许多产 品和服务优化了需求体验,从而创造出更大商业价值。 让陈列在博物馆 ...
成交额超16亿元 18个文化产业重点项目“落子”广东
Zhong Guo Xin Wen Wang· 2025-05-23 04:34
Group 1 - The signing ceremony at the 21st Cultural Industries Fair in Guangdong resulted in 18 key projects with a total transaction value exceeding 1.6 billion yuan [1] - The projects span various sectors including film, performing arts, animation, online gaming, esports, and online audio-visual [1] - Notable projects include the establishment of an AI technology innovation film base in Dongguan, expected to attract over 500,000 visitors and film crews annually [3] Group 2 - The collaboration between Galaxy Entertainment Group and Damai Entertainment aims to create a "Greater Bay Area Performing Arts Hub" [3] - Tencent and NetEase announced major esports events to be held in Shenzhen, enhancing the city's position in the esports industry [3] - Several popular domestic animation IPs are set for significant development, including the adaptation of "Nirvana in Fire" into an animated film [3][4] Group 3 - The projects also focus on cultural tourism IP development, with NetEase partnering with Guangzhou Tower for large-scale offline events [4] - Tencent's Reading Group plans to open a 2,000 square meter "Reading Garden" project in Shenzhen Bay Area Book City [4]
文旅消费展设四大专业展区
Shan Xi Ri Bao· 2025-05-10 00:29
Group 1 - The 9th Silk Road International Expo will feature a cultural and tourism consumption exhibition organized by the provincial culture and tourism department, consisting of four specialized exhibition areas: cultural tourism theme area, cultural performance area, intangible cultural heritage area, and sports events area [1] - The cultural tourism theme area will focus on the achievements of Shaanxi Province's key cultural tourism industry chain, showcasing rich historical and cultural resources, including county cultural tourism, tourist resorts, scenic spots, smart tourism platforms, study tours, and related financial services [1] - The cultural performance area will highlight the development of Shaanxi's artistic creation and performance industry, featuring local folk performances and tourism-related performances, including traditional operas and digital performances [1] Group 2 - The intangible cultural heritage area will center on national trend culture and intangible cultural heritage, showcasing crafts, cultural products, and traditional clothing, including Hanfu parades [1] - The sports events area will leverage Shaanxi's natural and cultural resources to display premium sports tourism projects such as marathons, mountain climbing, and cycling events [1] - The expo will also host a special promotion meeting for cultural and tourism projects, featuring performances and experiences related to traditional arts and e-sports, aiming to create an international platform for showcasing, trading, and cooperation in the cultural and tourism sectors [2]